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Slide 1: Web 2.0: Just Do It? Web 2.0: Time For Serious Thinking! Brian Kelly UKOLN University of Bath Bath, BA2 7AY Email Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. B.Kelly@ukoln.ac.uk Blog site http://ukwebfocus.wordpress.com/ Resources bookmarked using ‘bathcamp-2008' tag This work is licensed under a AttributionNonCommercial-ShareAlike 2.0 licence (but note caveat)
Slide 2: About Me Brian Kelly • UK Web Focus – national Web adviser to UK HE/FE & cultural heritage sector • Based at UKOLN, University of Bath • And I:  Blog at http://ukwebfocus.wordpress.com/  Upload photos & videos to Flickr & YouTube  Tweet: twitter.com/briankelly  Use del.icio.us  Create entried in Wikipedia  Video blog on Seesmic … Why? It pays the mortgage. But is it sustainable, effective, … 2
Slide 3: About You You too? 3
Slide 4: Self Doubt What if the men in suits are right? What if: • There does need to be a viable business proposition? • Google don’t buy the cool start-ups? • They are just fads? • Young people discover sex & drugs & rock ‘n’ roll is more fun than updating Facebook? • There’s a global economic recession? 4
Slide 5: Get In Touch With Your Inner Geek We all have one: • Follows TinyURLs on Tweets • Signs up for the latest cool service • Says ‘lightweight’ and ‘agile’ a lot • Likes REST but not WS-stack • Possibly into fashionable design & lowercase Let’s name the geek: • An Ellis • Get in touch with your own Ellis. What other characteristics does your inner geek have? 5
Slide 6: Stop Thinking, Start Doing? 6
Slide 7: Stop Doing, Start Thinking! We’ve • Done the advocacy • Mashed the data • Had pizza and beer (veggie stuff & cider) Time to move on: • Deployment strategies • Migration plans • Education, new media literacy, … • Accept limitations (of the stuff) • Accept people’s lack of interest (maybe the Twitterers & the bloggers are the weird ones) •… 7
Slide 8: What Can Happen? It can happen / it is happening: • MS considers buying Yahoo (hence Flickr) • Your social group also use Facebook • Services break (cf Squirl.info) • The latest news on the site is from 2006 • Your embedded RSS service is taken over by a porn Web cam! (rss-info.com) 2006-10-10: Yesterdays downtime - service was unavailable for few hours Billing problems with the credit card used to pay this webhost have led to a downtime of several hours during 10th Oct. 2006. The problems have been solved in cooperation with our service provider fast and we took extra efforts to avoid a similar situation in the future. We are very sorry for this downtime and will try everthing to further improve the reliabilty of this service. 8
Slide 9: Share Your Embarrassing Experiences Go on, it’s happened to you too! 9
Slide 10: Staff In The Museums & Libraries The real issues museum people face, taken from recent workshop for CyMal 10
Slide 11: And It Does Break We can cope when the services are intermittent But what about our institutions? And we know that Slideshare has a dependency on Amazon but normal users don’t 11
Slide 12: It’s Sustainability of People Too The blogs that aren’t being updated; the directories of blogs that aren’t being updated 12
Slide 13: When the motivated staff leave 13
Slide 14: Audio Tweeting in the 70s Subject: Who had a CB radio back in the 70's? Written By: AL-B on 01/03/05 at 4:18 pm Back in the mid/late-70's, when "Smokey & The Bandit," "Convoy," "Movin' On," and "B.J. & The Bear" (to name a few) were all the rage, it seemed like everyone was buying CB (citzen's band) radios and putting them in their cars. ... The CB craze got so big that Cadillac … actually offered CB radios as a factory-installed option. What if it really is an unsustainable fad? 14
Slide 15: We’re Missing The Point What we have been doing: • Google Maps mashups • Exploiting Twitter APIs • Using OpenCalais (still today’s favourite, or is there now something new?) What we should be doing: • Understanding the real barriers • Moving on from the early adopters and enthusiasts • Ensuring we get stuff embedded and sustainable 15
Slide 16: But How Dave Briggs has the answers 16
Slide 17: Over To You We’re Web 2.0ers (even if we don’t like the term) So I will: • Trust the users • Encourage user generated content What answers do you have? 17
Slide 18: My Thoughts Need for: • Risk assessment & risk management • Data migration • Personal audits • Willingness to ‘let go’ • User education • New media literacy • Sharing your training and advocacy resources (video clips please – Seesmic?) •… 18