Magazines are strong brands: they have a specific relationship with their readers; they play different roles in peoples lives: advisor, friend, expert.There is a constant exchange of information about this relationship between magazine and reader.Th (more)
Magazines are strong brands: they have a specific relationship with their readers; they play different roles in peoples lives: advisor, friend, expert.There is a constant exchange of information about this relationship between magazine and reader.The brand community is an interesting way for advertisers to reach their consumers in a relevant and effective way: touch them.
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The power of the magazine moment lies in the uniqueness of a magazine reading moment for the reader. They take their time for reading when it really suits them. They go looking for relaxation, information, inspiration and they are open to what this (more)
The power of the magazine moment lies in the uniqueness of a magazine reading moment for the reader. They take their time for reading when it really suits them. They go looking for relaxation, information, inspiration and they are open to what this specific, consciously chosen magazine has to tell them. (less)
Slide 1: Fe e lin g M n n e n a & Ga e l fo r M n e
Slide 2: Fe e lin g & Ga e l
deliver the bes t F a s hion, the bes t B ea uty, the bes t Home, the bes t F ood & the bes t Tra vel to their fema le rea ders
Bu t n o w ... I a ll a b o ut h im ! t’s
Slide 4: S urvey F eeling Ma nnen & G a el for Men
Is s ue: Methodolog y: F ield: S ample: Recruitment: October 2 00 8 P ers -e-phone 16 October – 2 2 October 2 00 8 N= 28 5 Rea d, g la nced in or lea fed throug h the s pecial for Men Only women with partner
Slide 5: P rofile rea ders
65% 61% 5 7% 35% 28% 22% 11% 10 % 8% 38% 35% 36% 30 % 26% 22% 26%
22% 18%
9% 10 % 10 %
8% 7%
8%
2 0 -3 4 ye ars
3 5-4 4 ye ars
4 5-54 ye ars
55+
S 1 -2 G
S 3 -4 G
S 5-6 G
S 7-8 G
Fe e ling M nne n a
Ga e l fo r M n e
To ta l
Slide 6: Readers /P artners
• 8 8% of the F eeling & G ael readers ha ve noticed the S P E C IAL for ME N • 7 0% of the F eeling & G ael readers ha ve a ls o rea d the S P E C IAL for ME N • 7 1% of the female readers cons ider the s pecial as G OOD to VE RY G OOD • 4 5% of the male rea ders cons ider the s pecial as G OOD to VE RY G OOD
Slide 7: P os itive perception of ma ga zine
• 7 3% declare the amount of pag es is well defined • 8 9% would like to s ee other s pecials to be publis hed • 7 1% will s a ve the s pecia l or pa s s it on
Slide 8: P os itive perception of ma ga zine
Attractive layout and look & feel Good initiative of Gael/Feeling Useful information Interesting selection of products and brands Interesting redactional articles Answers to my expectations
10% 30% 68%
31%
43%
8%
14%
5%
56%
20%
12% 3%
9%
58%
19%
11%
4%
8%
55%
26%
10%
6%
46%
20%
19%
9%
I totally agree
I agree
Neither agree, nor disagree
I disagree
I totally disagree
Slide 9: P os itive perception of ma ga zine
85%
The advertisements are adapted to the support 15% 70% 11% 4%
50%
The ads in the special give me ideas 8% 42% 21% 25% 4%
I totally agree
I agree
Neither agree, nor disagree
I disagree
I totally disagree
Slide 10: F eeling & G ael for Men
M re in fo rm a tio n o M d ia lo g u e - n .v . Sa n o m a M g a zin e s Be lg iu m e a Te le c o m la a n 5 -7 1 8 3 1 Die g e m te l.: +3 2 2 7 7 6 2 7 3 2 fa x: +3 2 2 7 7 6 2 7 9 3
