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Slide 1: Give Them Content … Or Give Them Away Building Websites That Capture Your Customers Social Media Explorer Inbound Marketing Summit Boston October 8, 2009 Jason Falls
Slide 5: So, How Do We Do It? Your Website Needs Marketing Too Define Your Product Define Your Audience Define Your Competitors Define Your Environment Define Your Success Build Content Around Your Consumer
Slide 6: Answer These Questions Category Product Name it What are its key benefits? Who is our audience? Where do they work, play, shop, dine? What do they like to do for fun? Who are their friends? What interests them (in & out of category) Competition Environmental Factors What Is Success?* What makes them buy things? Demographics
Slide 7: What Would Interest Your Audience? What do we know? (generally speaking) What can we give? (product, expertise) What can we explain? (how-to) What can we share? (other's content) Who can we interview? What can we have fun with?
Slide 8: An Example
Slide 9: Factors To Consider
Slide 10: Don’t Forget! It’s Not Rocket Surgery Start With Marketing Basics Product Audience Competition Environment Success What Would Our Customers Enjoy?
Slide 11: Let’s Connect Jason Falls Principal Social Media Explorer Email: Twitter: Phone: Web: jason@jasonfalls.com @JasonFalls 502.619.3285 socialmediaexplorer.com