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Slide 1: VixML & the Viximo App Network: Your Shortcut to iPhone® Awesomeness
Slide 2: “The potential seems enormous, and its success seems to be gaining momentum far more quickly than even the most optimistic analysts out there projected.” Jim Goldman of CNBC, referring to the iTunes App Store “The Little App Store That Could”
Slide 3: 500 Million iPhone apps sold since July 2008 sources: The Register, January 2009; The Apple Blog, December 2008 3
Slide 4: 500 Million $1 Million iPhone apps sold since July 2008 Daily sales of iPhone applications sources: The Register, January 2009; The Apple Blog, December 2008 3
Slide 5: App Store downloads are DOUBLING every 6 weeks. 4
Slide 6: iPhone users are young, rich, & tech-savvy. source: ReadWriteWeb, April 2008 5
Slide 7: iPhone users are young, rich, & tech-savvy. • 2x more comfortable with mobile advertising than other smartphone users 50% under age 30 HHI 40% higher than US median 93% have used the App Store 73% have >5 apps • • • • source: ReadWriteWeb, April 2008 5
Slide 8: Branded iPhone apps are the perfect product & entertainment mash-up. •Prolonged •High •Not brand engagement WOM/viral value perceived as advertising personal touchpoint •Innovative, 6
Slide 9: And they present a potentially massive opportunity to monetize and promote existing brand and media assets, and engage fans like never before. 7
Slide 10: Zippo’s Virtual Lighter app ranking in iTunes app store Top free apps, Lifestyle category | Price: FREE 1 source: iTunes, February 2009 8
Slide 11: Number of downloads in first two weeks of campaign Audi A4 Driving Challenge App | Price: FREE 70,000 source: Audi of America, September 2008 9
Slide 12: VixML: The Express Train to iPhone Awesomeness 10
Slide 13: VixML is a simple, XML-based format for creating content for iPhone apps. 11
Slide 14: VixML is a simple, XML-based format for creating content for iPhone apps. If you can write a web page, you can create iPhone apps (like these) with VixML! 11
Slide 15: EASY. • Download the SDK and build it yourself. (Or if you prefer, we’ll build apps for you.) FAST. • Cut development time—and cost—by >50% of the industry average. POWERFUL. • Use all the graphic & input features native to the iPhone including touch, blow, tap, shake, etc. VIRAL. • Tap into powerful social features like SocialFeed, Snap-n’Send, etc. Why VixML? 12
Slide 16: Example: Product-focused app Audio: Brand jingle or trademark sounds. Interaction: Pop the bottle, pour & enjoy a virtual “drink”. Explore recipes, party themes, etc. Social Features: Send recipes or virtual drinks to friends; see WorldView of other users’ favorite drinks; publish favorites, etc. to Facebook & Twitter via SocialFeed; get coupons and receive updates on product promotions, events, contests, etc. Add-Ons: Enable users to purchase product, enter sweeps, or opt-in to loyalty programs; encourage posting of recipes, party photos, etc. to social site; use affiliate link to sell party iMixes or product-themed music, video, etc. 13
Slide 17: Example: Media or Artist-focused app Audio: Soundtrack/theme song, or clip from a single. Interaction: Scroll through scenes; shake/tap/ swipe/blow to trigger events and unique interactions. Social Features: Fans can see interactions of all fans worldwide in real-time via WorldView; send messages to friends and publish activity updates/ favorites to Facebook and Twitter; announce new season/character/ episode/album/concert dates through unique app interactions. Add Ons: Enable fans to purchase tickets, enter sweeps, vote on favorites or opt-in to a “club;” Unlock unique “premium” interactions with repeat use or social activity; purchase images & wallpapers or other real or virtual goods; or link directly to media online. 14
Slide 18: Example: App “collection” Audio: Special “message(s),” iconic phrases or unique collectible audio clips. Interaction: Re-use key interactions across the series; include unique character- or product-driven interactions for each collectible. Social Features: Enable fans to share their favorites via WorldView and SocialFeed. Announce new additions to the collection or affect app state change based on season, holiday, location, etc. Add Ons: Enable fans to purchase tickets, enter sweeps, vote on favorite scenes/characters or opt-in to a “club;” Unlock unique “premium” interactions with repeat use or social activity; purchase images & wallpapers or other real or virtual goods; or link directly to media online. 15
Slide 19: Social Features Available with VixML Built into the VixML SDK is a robust set of social features that support sharing, deepen user engagement and enable viral momentum. Add any or all to your apps—with no additional development effort. Snap-n-send Take or load photo into the app, manipulate and email or post on Flickr. WorldView Display user's application status on a world map (in real time) and allow the user to interact. SocialFeed Publishes app-relevant status updates to Facebook or Twitter. Collections Indicates which apps the user has as part of a collection. 16
Slide 20: More Social Features Available with VixML AppAware Affect the state of the app or message the app user based on time of year (i.e. season or holiday), location, in-product triggers, events, etc. Community A lightweight social network that will be present across all Viximo App Network applications. Achievements Enables unlocking of special features based on usage/ interaction & high score boards. 17
Slide 21: So let’s review.... VixML & the Viximo App Network offer:  The fastest, most affordable way to get an iPhone app to market.  Engaging, innovative touchpoint for promoting brands and engaging fans.  Limitless potential for cross-media, cross-promotion (mobile + web + TV… and beyond).  Built-in social features for maximum viral momentum and brand-extension. 18
Slide 22: What are you waiting for? For more information about branded iPhone applications or virtual web gifts, please contact: Rob Frasca CEO rob.frasca@viximo.com Marta Kagan VP, Marketing marta.kagan@viximo.com 19