How to offer a trustworhty environment on the web?

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Slide 1: Secure Internet transactions Offer your customers a trustworthy environment and boost your sales! • 93% of all Web users prefer to shop on sites that display the green bar. In today’s world, where rumors spread across the planet within seconds via social networks, where maintaining data conﬁdentiality is increasingly complex, and where cybercriminality has no borders or limits, certiﬁcates are the only means of preserving your brand image and protecting your partner and customer data. They bring true added value by increasing customer conversion rates. • 97% of all Web users are more inclined to share credit card information on sites that display the green bar. Six good reasons to install an SSL certificate: 1. Establish trust-based relationships with your customers and partners. 2. Win new customers and prospects who only trust secured sites. 3. Strengthen your company’s image and credibility. 4. Meet requirements imposed by online payment organizations. 5. Secure access to your company servers. 6. Authenticate and certify the integrity of what you produce and disseminate. Slide 2: The SSL (Secure Sockets Layer) certiﬁcate is like a piece of ID. Establish your credibility in a connected world Price is a decisive argument in any purchase, but on the Web, it’s not enough! Faced with the rise of cybercriminality, it is essential to provide a secure environment for your customers. Now is the time to opt for SSL certiﬁcates! It is a vital aspect of the authentication phases (so that passwords do not circulate in plain text) and payment phases (so that bank account and credit card details do not circulate unencrypted). Certiﬁcates are issued to websites by organizations called Certiﬁcate Authorities after control procedures whose complexity varies depending on the type of the certiﬁcate requested. There are several certiﬁcate categories, some of which offer little beneﬁt while others create a true climate of trust. This second category fulﬁlls a double role by identifying your company and its website, and encrypting the data exchanged between the site and its visitors. Develop your competitive advantage Online retailers are not the only ones who need certiﬁcates. Whether a company wants to protect access to its extranet, messaging system or FTP server, it has everything to gain by implementing SSL connections. The SSL certiﬁcate will create a trustworthy climate and strengthen your site’s credibility. It can even turn into a competitive advantage, as customers are more inclined to shop on sites whose owner can be veriﬁed and that effectively protect their sensitive data. Slide 3: Overview Choose from: Choosing the right level of security Several certiﬁcate categories are available to meet a variety of needs: Domain Validation (DV): this certiﬁcate offers little beneﬁt because it merely veriﬁes your website information using WHOIS; cybercriminals can easily obtain these certiﬁcates and use them in their scams. Organization Validation (OV): this certiﬁcate guarantees the truthfulness of company information, which is veriﬁed prior to certiﬁcate issuance by means of a company registration certiﬁcate or other ofﬁcial document. It does not, however, guarantee company ownership of the site. Extended Validation (EV): this is the only certiﬁcate that enables you to establish a veritable trust-based relationship with your customers, because company identity, website ownership and so forth are veriﬁed. The Certiﬁcate Authority also checks whether the site has been blacklisted and contacts company senior executives to verify their existence. When an EV certiﬁcate is used, the color of the browser address bar automatically turns to green. • SSL EV by Keynectis to effectively protect your online webstore and establish trust-based relationships. • SSL OV by Keynectis to certify your domain name and guarantee your company’s existence. • SSL DV by Keynectis to certify and encrypt your company’s intranet connection. • K.Sign for PDF to sign your PDF documents and certify that the originals have not been modiﬁed. Installing your certificate How much does it cost? Certiﬁcate prices vary depending on their category, ranging from €100 to €600 on average. They are issued for a limited duration, renewable upon certiﬁcate expiration. It is extremely simple to install a certiﬁcate on your server. First you must gather all the information required to obtain a certiﬁcate, based on the category you have chosen. Warning: this data must be veriﬁable. Select the desired encryption key size and generate a CSR (Certiﬁcate Signing Request) ﬁle containing all of this information, using the special menu provided or the command lines on your web server. If your site is hosted by a third party, ask them to do this for you. Next, submit the CSR ﬁle to a Certiﬁcate Authority (CA) such as Keynectis, which will verify the authenticity of your data using audited procedures. Once the data has been veriﬁed, your CA sends you a “.cert” ﬁle. Simply install this ﬁle on your server. Slide 4: Keynectis, a partner to secure your digital identities and transactions Keynectis has specialized in protecting identities, data and human communications in a connected world for over 12 years. It is also a world-renowned Certi cate Authority. Keynectis o ers a wide range of certi cates, products and services covering the full spectrum of infrastructure and trust-based application needs. Keynectis also has experts and solutions tailored to meet your speci c requirements. As a responsible corporation, Keynectis is aware of the role it plays in Internet security, and continually strives to build awareness among businesses and the general public, as illustrated by its latest guide on certi cates, intended for the general public. Feel free to download this guide and post it on your website in order to increase awareness about your added value while also combating fraudulent sites, which can harm your image and your market. Choosing Keynectis means . . . • The highest quality in terms of security (for instance, we use only 2048-bit encryption keys) • Personalized support in the language of your choice • 24-7 support, regardless of the problem encountered • The assurance of having certificates in line with the latest French regulatory standards mobile devices 2 1 • The guarantee that your certificates will be recognized by all currently used browsers, including (1) As an international Certificate Authority, Keynectis stores its customers’ data in France according to procedures approved by the French government (decree by the French Prime Minister). Should any problems arise, French law will be applicable. (2) Keynectis has signed agreements with all major vendors so that your certificate will be recognized by the stationary or mobile browsers used by your customers. To ﬁnd out more about our products and services, visit: http://www.keynectis.com/fr/produits-et-services.html Patrick Duboys - Product Marketing Manager - Phone: +33 (0)1 55 64 22 35 - patrick.duboys@keynectis.com Protecteur d’identité Protecteur de liberté dans un monde connecté