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Slide 1: Putting social media to work in your intranet strategy February 26, 2009 Julian Mills, Prescient Digital Media Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 1
Slide 2: Think about…  The definition of insanity Enabling is not creating  Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 2
Slide 3: Who is this guy?  Work with clients to plan, deliver & measure successful intranet and Internet sites Experience with a number of organizations  Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 3
Slide 4: Who is this guy? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 4
Slide 5: MyWorkspace Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 5
Slide 6: Intranet 2.0 Promise  Potential to deliver tremendous value     Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity  Frequently low investment/high return
Slide 7: Intranet 2.0 Promise   52% of organizations using Web 2.0 achieved Bestin-Class performance (5% didn’t) (Aberdeen Group) ( Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) ( (Aberdeen Group)   Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ( Cisco attributes $millions in savings to their wikis ( (Cisco)  Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ( Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 7
Slide 8: The (sometimes) unspoken hope… Can we leave our hopelessly broken intranet to die and just use cool new tools? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 8
Slide 9: Intranet or Frankenstein’s Monster?      Its parts are bolted together from various sources, some of which aren’t quite official Some of its parts are missing and some expired a long time ago It lacks a brain and has taken on a life of its own Your audience runs screaming when told to interact with it It frightens its creator Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 9
Slide 10: The definition of insanity  Why do many intranets fail? The same technology that made Internet revolutionary would save internal communications   Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive sponsorship Extremely political: stake out space in cyber space and defend to the death   Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 10
Slide 11: Prescient Intranet 2.0 Global Study Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 11
Slide 12: Why not? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 12
Slide 13: Enabling is not creating  Innovative leaders have always encouraged collaboration Collaboration often blurs the lines between professional and personal  Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 13
Slide 14: It’s About People  Find the person, get the information Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible?       Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 14
Slide 15: Forrester Enterprise 2.0 TechRadar Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 15
Slide 16: Social Networking : P & G  P&G PeopleConnect Knowledge worker productivity   Users were already networking Professional Profiles Social graphs Activity streams    Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 16
Slide 17: SabreTown: Designed for Adoption  Landing page includes:  Network activity stream (right side) • Shows who’s doing what  A personalized widget (middle left) • Each member can import whatever content they want   Questions relevant to each user (center) Tag clouds showing “most discussed” subjects (bottom left) Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 17
Slide 18: SabreTown: Designed for Adoption  Profile includes:    Personal photos Contact Information Karma stats • Earn karma by doing good in the community Karma gives you extra privileges, like extra spots for photos Give a colleague a shoutout 18 •  Sticky notes • Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Slide 19: 19 If all you have is a hammer…  MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 19
Slide 20: Intranet Methodology Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 20
Slide 21: Leaders set the tone Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 21
Slide 22: Audience Analysis Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 22
Slide 23: Intranet Ecosystem Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 23
Slide 24: Strategic Prioritization PL = Post Launch Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 24
Slide 25: Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 25
Slide 26: Planning for intranet 2.0 success  An intranet is a process, not an event  Confirm the need and value • Know how to measure within your business Start with a metrics-driven plan Support with strategy and governance You can’t miss what you can’t measure  It’s NOT “Shoot, ready, aim” • •  Ongoing maintenance • Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 26
Slide 27: It’s About People        Find the right person to get the information you need Do all the people need the same knowledge? Who’s leading the people? What does the company want their people to know? What technology will your people use? Technology doesn’t make the crowd wise Who’s responsible? Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 27
Slide 28: Additional reading & resources: Reading  I IntranetBlog.com (Toby Ward)  T The SharePoint Report (CMSWatch.com) Learning  http://www.elearninglearning.com/enterprise-2-0 Consulting Help  The Intranet 2.0 Blueprint  http://www.prescientdigital.com/services/intranet %20services/intranet-2-0-blueprint Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Slide 29: Julian Mills, Vice President, Prescient Digital Media  jmills@prescientdigital.com www.PrescientDigital.com www.IntranetBlog.com www.Facebook.com (search “Intranet Global Forum”) w www.Twitter.com/intranet2 416.986.2226      Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 29