LeadFormix's picture
From LeadFormix rss RSS  subscribe Subscribe

Pushing Qualified Leads into the Sales Funnel Increases Lead Generation 

Increasing sales performance requires lead generation process optimization. You will find that the entry point of the Sales funnel consists of prospects that are at various stages of buying process. Since the funnel opening is wide it accommodates all those who have showed a buying interest, at various degrees.

 

 
 
Tags:  marketing automation  Marketing automation software  lead generation  lead management  lead scoring 
Views:  65
Published:  April 18, 2012
 
0
download

Share plick with friends Share
save to favorite
Report Abuse Report Abuse
 
Related Plicks
Lead Management with Marketing Automation Solutions

Lead Management with Marketing Automation Solutions

From: LeadFormix
Views: 211 Comments: 0
For a B2B company lead management is a very important process. The process consists of business process and practices in an organization that is directed towards acquiring new customers, retaining existing customers, and establishing a brand reputat (more)

 
Enhance Lead Generation Process with Lead Scoring

Enhance Lead Generation Process with Lead Scoring

From: LeadFormix
Views: 74 Comments: 0
According to Gartner, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Lead scoring is an essential part of the lead generation process. Lead (more)

 
Effectively Using Marketing Automation Tools for B2B Marketing

Effectively Using Marketing Automation Tools for B2B Marketing

From: LeadFormix
Views: 124 Comments: 0
For lead generation to be a success, sales and marketing connect is imperative. It not only enhance the effectiveness of the marketing campaigns run by the company, but also improves the efficiency of the sales teams in pursuing and closing deals. (more)

 
Leveraging Marketing Automation for Lead Scoring

Leveraging Marketing Automation for Lead Scoring

From: LeadFormix
Views: 64 Comments: 0
Lead scoring enables marketers to assign a quantitative value to website visits based on the visiting person’s profile, which includes demographic information and website behavioral activities. The value assigned is determined based on what profile (more)

 
Top Uses of Marketing Automation Services in B2B Marketing

Top Uses of Marketing Automation Services in B2B Marketing

From: LeadFormix
Views: 64 Comments: 0
Efficient marketing automation software can help B2B marketers to create and manage marketing campaigns effectively. Marketing automation software enables marketers to take complete control of their marketing initiatives by presenting a wide range o (more)

 
Understanding the Role of a Lead Management System

Understanding the Role of a Lead Management System

From: LeadFormix
Views: 366 Comments: 0
The lead management system plays a significant role in all business matters. The main intent of lead management is to build a relationship with a prospective customer in a way that their interest is converted into an opportunity for a sale.
 
Targeted Lead Nurturing Using Marketing Automation Solutions

Targeted Lead Nurturing Using Marketing Automation Solutions

From: LeadFormix
Views: 72 Comments: 0
In B2B marketing, lead nurturing is a vital process that enables marketers to slowly and steadily convert a prospect into a sales-ready lead. For lead nurturing to be successful, marketers require real time background information to devise a lead nu (more)

 
See all 
 
More from this user
Why do B2B Companies need Lead Management Software

Why do B2B Companies need Lead Management Software

From: LeadFormix
Views: 101
Comments: 0

Top Three Ways to Effectively Engage B2B Prospects

Top Three Ways to Effectively Engage B2B Prospects

From: LeadFormix
Views: 147
Comments: 0

Blogs for B2B Lead Generation

Blogs for B2B Lead Generation

From: LeadFormix
Views: 143
Comments: 0

Enabling Lead to Buyer Transformations with Marketing Automation Software

Enabling Lead to Buyer Transformations with Marketing Automation Software

From: LeadFormix
Views: 139
Comments: 0

Top 3 Website Must Do’s for Effective Lead Generation

Top 3 Website Must Do’s for Effective Lead Generation

From: LeadFormix
Views: 399
Comments: 0

Building a Good SEO Website

Building a Good SEO Website

From: LeadFormix
Views: 342
Comments: 0

See all 
 
 
 URL:          AddThis Social Bookmark Button
Embed Thin Player: (fits in most blogs)
Embed Full Player :
 
 

Name

Email (will NOT be shown to other users)

 

 
 
Comments: (watch)
 
 
Notes:
 
Slide 1: Pushing Qualified Leads into the Sales Funnel Increases Lead Generation There are many preconceived notions or myths associated with lead generation, that many B2B marketers lose track of the right marketing strategy to be followed for effective lead conversion. One of the most common myths is to follow all leads that show interest in the product. By debunking this myth, marketers can move ahead, act proactively and empower their sales teams in their quest for higher revenue generation. Increasing sales performance requires lead generation process optimization. You will find that the entry point of the Sales funnel consists of prospects that are at various stages of buying process. Since the funnel opening is wide it accommodates all those who have showed a buying interest, at various degrees. So, although lead generation deals with driving prospects to the corporate website, it does not necessarily mean that marketers pursue all of them. Most website visitors can be qualified based only on repetitive behavior, and only this can determine the stage of the buying phase they are in. This means marketers have the power to feed in only the right people into the Sales pipeline, thereby ensuring that the only those who have shown interest over a sustained period are nurtured. The main reason to filter at the top is if high quality leads do not enter the funnel, there will not be sufficient sales-ready prospects emerging from the bottom. So, the first step is to identify only those who may have a need for the company‟s offerings and develop targeted messaging that will inform and guide them back to the website. In case the prospect is not ready for sales, but is interested, developing the buyer interest has to be done slowly and steadily. “To start the process, marketing needs to generate the best-qualified sales lead. You can load the top end with dozens of prospects, but if you haven‟t defined your ideal lead, you‟ll lose them faster than you gain them”, says Maria Pergolino, in her article „Are You Optimizing the Top and Bottom of the Sales Funnel?‟ So, the best way to push qualified leads is: ● Create an ideal lead profile ● Determine the follow-up process, engagement model and the time-frame for execution ● Use marketing automation for quick analytics that can speed up the whole process. By providing qualified leads into the Sales funnel and effectively using social media as a facilitator, marketers can expect to drive qualified leads. Marketing automation software can be effectively used to empower marketers with the required lead intelligence necessary for lead generation and lead nurturing.
Slide 2: Also read on - lead management, lead scoring

   
Time on Slide Time on Plick
Slides per Visit Slide Views Views by Location