Slide 1: Creative Commons metrics
Mike Linksvayer Vice President, Creative Commons 2007-06-14
Slide 2: 2002 Most licensed works referenced on the web... ...search for “Creative Commons”
Slide 3: 2003 Most licensed works on the web link to license used... ...search for backlinks
link:http://creativecommons.org/licenses/by/1.0/
Slide 4: 2004 Daily collection of link counts from AlltheWeb and Yahoo! (Google's link: query support is poor)
Slide 5: 2005 Yahoo! Search for CC launches in Spring Google's launches in fall
Slide 6: 2006 Collect daily data from Yahoo! and Google CC API queries
Slide 7: Search engine metrics: good Fairly easy Web scale (hard to overstate)
Slide 8: Search metrics: bad Estimates Volatile (estimation algorithm, index, dist.) Fraction of web (e.g., Flickr) Hard to make sense of
Slide 9: Search metrics: bad (2)
Limited by search engine query support
Slide 10: Yahoo!/AlltheWeb 30 day averages
Slide 11: AlltheWeb by jurisdiction
unported es it kr de fr jp ca tw us uk nl br be cn pl au cl ar 37189180 2260538 1120530 807950 777300 718600 401509 315850 313299 290910 200450 163527 123988 96539 91510 74857 59398 59262 55600 mx 55210 se 39230 hr 39038 at 37076 hu 35461 za 32303 bg 29244 scotland 26168 pt 22430 my 21163 pe 19724 il 17894 co 17101 dk 12365 fi 8553 si 6927 in 4773 ch 1824 mt 193
Slide 12: Yahoo!/AlltheWeb 30 + Google/CC
Slide 13: Trend?
Up, but how?
Slide 14: Baseline numbers from top content curators Flickr Soundclick Revver Jamendo many more...
Slide 15: Music & Video
Slide 16: Photography
Slide 17: Jamendo creators
Slide 18: Jamendo fans
Slide 19: Exponential growth? Conjecture: Linear growth at content curators Linear growth of content curators
Slide 20: New pools ~2007 eyeVio (video, Sony) Jamglue, Splice, Kompoz (music) SlideShare (presentations) Swivel (graphs) many more...
Slide 21: Indirect metric: web traffic
Slide 22: Web traffic: Alexa
Slide 23: Traffic by jurisdiction (Alexa)
Users: U.S. (25.6%) Germany (7.9%) U.K. (6.1%) Spain (5.3%) Italy (4.6%) Canada (3.4%) Japan (3.2%) Rank: Italy (1402) South Africa (1469) Spain (1491) Germany (1757) Switzerland (1778) Bulgaria (2786) Croatia (2837)
Slide 24: Next challenges Characterize licensed content, creators, users Measure reuse Qualitative measures (e.g., awards) Secondary impacts
Slide 25: Mike's mistakes
Not inviting outside analysis Not giving metrics enough cycles
Slide 26: How you can help
Notify of new curators Help get data from curators Code, research, analysis
Slide 27: How you can help (2)
Evangelize CC (successes will eventually be reflected in numbers)
Slide 28: Mike Linksvayer ml@creativecommons.org presentation license
http://creativecommons.org/licenses/by/3.0/
