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Slide 1: A G10 Presentation
Slide 2: Lust
Slide 3: Knowledge
Slide 4: Hope
Slide 5: Anarchy
Slide 6: Forbidden
Slide 9: Genesis
Slide 10: In the beginning
Slide 11: Men
Slide 12: Computers
Slide 13: Big Blue
Slide 14: And men were taught about computers
Slide 15: there was light
Slide 16: on one sunny day
Slide 17: A few crazy engineers
Slide 18: Think Different
Slide 19: Let’s teach computers about people
Slide 20: Macintosh
Slide 21: The Computer for rest of us
Slide 22: Crazy
Slide 23: misfits
Slide 24: troublemakers
Slide 25: rebels
Slide 26: Round pegs in square holes
Slide 27: One’s who see things differently
Slide 28: Not fond of rules
Slide 29: No respect for the Status quo
Slide 30: Praise them
Slide 31: Disagree with them
Slide 32: Quote them
Slide 33: disbelieve them
Slide 34: glorify them
Slide 35: Vilify them
Slide 36: The only thing you can’t do
Slide 37: Ignore them
Slide 38: They change things
Slide 39: They push the human race forward
Slide 40: Crazy ones
Slide 41: Genius
Slide 42: the people who are crazy enough
Slide 43: to think that they can
Slide 44: Are the ones who do
Slide 45: Think Different
Slide 46: Where is think different taking Apple today?
Slide 47: Consumer Electronics
Slide 48: a risk worth taking
Slide 49: Another crazy gamble?
Slide 50: Distinctive Capabilities
Slide 51: Software
Slide 52: Hardware
Slide 53: Desktop Publishing
Slide 54: Education
Slide 55: Marketing
Slide 56: User Interface
Slide 57: insanely great
Slide 58: Core Competencies
Slide 59: 27%
Slide 60: 0.6%
Slide 61: Where did all the money go?
Slide 62: 1. Innovation
Slide 63: 10 years
Slide 64: 1300
Slide 65: 2. Branding
Slide 67: The Cult of The Cool
Slide 68: Microsoft “Where do you want to go today?”
Slide 69: Apple’s Mantra “We know where do you want to go today !!”
Slide 70: ultimate
Slide 71: Simplicity
Slide 72: 3. Industrial Design
Slide 73: But
Slide 74: Smart
Slide 75: Small
Slide 76: A dollar in 1992
Slide 77: Worth $0.79 in 2002
Slide 78: What went wrong?
Slide 79: Who killed Apple Computers?
Slide 80: Apple In the PC Industry
Slide 81: PC Industry Evolution
Slide 82: Before 1981 Proprietary
Slide 84: 1981 - 1997 Open Structure
Slide 85: Attack of the clones
Slide 87: 1997 Rise of the Internet
Slide 89: PC Industry Value Chain
Slide 91: But its really a value network ..
Slide 93: Value in Software
Slide 94: Commoditization
Slide 95: 1976 Apple launched
Slide 96: Produced Microcomputers
Slide 97: $0.7 m to $76 m
Slide 98: IBM turns PC into open structure
Slide 99: 1984 Macintosh is born
Slide 100: The computer “for the rest of us”
Slide 101: Apple misreads the trend
Slide 102: Macintosh peaks
Slide 103: Apple keeps losing market share
Slide 104: IBM, Dell, Hewlett-Packard, & Others
Slide 105: high priced proprietary system
Slide 106: not compatible with IBM PC
Slide 107: adopted Motorola CPU instead of Intel
Slide 108: focused on education & printing niches
Slide 109: Perception Map during 1998
Slide 111: 1998: Defender
Slide 113: 2007 Apple Computers becomes Apple Inc.
Slide 114: 1998 2007
Slide 115: has built a massive appeal
Slide 116: 2007 Category 1998 Presence
Slide 117: How Big is Apple
Slide 119: Market Share ?
Slide 120: Income Statement
Slide 122: Share Price
Slide 123: “Apple should shut down for the sake of its shareholders.” Dell - 1997
Slide 125: A successful turn-around
Slide 126: After slugging it out in the PC Wars
Slide 127: How did it happen?
Slide 128: Consumer Electronics Industry
Slide 129: Cell-phone Makers Portable AV PDA & handhelds Analogue Manufacturers
Slide 130: Trends
Slide 131: 1. Convergence
Slide 133: 2. Global Supply Chain
Slide 135: 3. DRM
Slide 136: 4. Short Life Cycles
Slide 137: Consumer Electronics Competitive Landscape
Slide 138: Oldies Sony Samsung Thomson LG Creative Matsushita
Slide 139: Convergence - PC manufacturers Microsoft Dell HP Apple
Slide 140: Convergence Telecom/Broadband Players Nokia Cisco Motorola Sony Ericsson Samsung
Slide 141: Convergence - PDA Makers RIM Palm HP
Slide 142: Porters 5 Forces Analysis
Slide 143: Threat of Entry Low
Slide 144: Capital Intensive Industry
Slide 145: Economies of scale
Slide 146: Market power is needed
Slide 147: Lower Net Margin
Slide 148: Threat of Suppliers Low
Slide 149: Large Number of suppliers
Slide 150: High Substitutability