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Slide 1: Building Social Channels to Increase Website Traffic Social Media Optimization (SMO) takes the how you can optimize a site so that it is effectively linked to social media networks and becomes seen in social media searches. After reading the statement above, one can easy draw close analogs between SMO and SEO. The only difference is that the late objectives the traffic from social media and the latter meliorates likelihood of incurring search engine dealings. Interestingly, SMO has a positive contribution in enhancing the websites search engine ranking as well. SMO should be the integral piece of a websites Search Engine Reputation Management. A search engine optimization agency would integrate SMO with SEO to reach objectives like on line marketing and sword building. Aboard, there are many other objectives that online businesses attain through SMO. - Product and service development by receiving customer feedback. - Building long term customer relationships. - Getting genuine product reviews from the real customers. - Building an easy communication channel with customers and so on. SMO methodology makes use of the following two ways: - Utilization of tools like RSS feeds, information sharing buttons, polling tools and videos and images to help the content travel through social media. - Building a strong presence at social networks like Facebook and Twitter and using blogs and social bookmarking. It is easy to compare social media optimization with viral marketing, though the former has much wider scale than the latter. SMO targets millions of people meeting and mingling at social media networks, turning it into entirely possible that the site to reach masses and crop up in social media searches. To further be aware of the importance of SMO, here is an interesting analysis by two companies Syncapse and Hotspex. According to this analysis, a normal economic value of a Facebook fan is $ 136.38. A series of attributes have been used to strive this number. - Facebooks fans spend on average $71.84 more than the non-fans. - Facebook fans are expected are 28% more loyal towards a product than the non-fans. - 68% of the Facebook fans are likely to recommend a product further. - 81% of Facebook fans develop bonding with a brand.