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Slide 1: MANAGEMENT 4720 STRATEGIC MANAGEMENT Instructor: Office: Email Office Hours: Website: Charlie Viggiano BC 347 cviggian@mail.ucf.edu Mondays and Wednesdays 5:00-6:00 PM http://www.bus.ucf.edu/cviggiano Texts Foundations in Strategic Management, 3rd Ed. Supplemental course materials are available on my website or the text website. Overview and Objectives Management 4720 is the capstone course in the College of Business curriculum. Throughout the semester, you will explore different elements of the strategic management process. The goal of the course is to help you feel comfortable applying the concepts and tools of strategic management to current and future business situations. To this end, you will complete a series of real-world exercises called Strategic Applications, as well as more comprehensive written and oral assignments. To be successful in this course, you will need to integrate and apply material previously learned in all the functional areas of business. Each of you has had, or are currently enrolled in Marketing, Finance, Accounting, Economics, and MIS classes. The presumption is that you actually learned something in those courses, and can put those tools to work here. You will have to integrate that knowledge in the analysis of businesses in this class. Relationship to the Cornerstone Experience As you develop strategic planning skills, you will also be provided an opportunity to refine your skills in teamwork, communication, creative thinking, and adapting to change. TEAMWORK COMMUNICATION You will use your teamwork skills as you work with other class members on Strategic Applications and Strategic Plans. You will have the opportunity to build stronger business communication skills through participation in oral presentations and a written assignment. The development of solutions to real world problems facing the companies you will study requires a high level of creative Furthermore, the course will teach you how organizations can CREATIVE THINKING thinking. ADAPTING TO CHANGE
Slide 2: anticipate and adapt to changes over which the organization has little control. Format for the Course Your learning experiences are divided into two distinct segments: lectures and practical applications of strategic management theory through Strategic Applications, Industry Analyses, and Strategic Plans. Lecture sections include discussions of the chapter materials. In the second section of class, you will have the opportunity to apply the material you have learned. Course Assignments and Grading Grades will be based on 600 total points, divided as follows: Group Grades First Strategic Analysis Presentation Second Strategic Analysis Presentation Individual grade Individual Grades Midterm Exam Final Exam Industry Analysis Paper Total Grading scale A 549-600 A- 537-548 B+ 525-536 B 489-524 B- 477-488 C+ 465-476 C 429-464 C- 417-428 D+ D DF 405-416 369-404 357-368 356 or below 50 points 50 points Team Base x Peer Evaluation % 200 points 200 points 100 points 600 points Early in the semester, you will be divided into groups of five (or four or six to accommodate odd sized sections). In these groups, you will work together on ungraded class activities, as well as on graded presentations of Strategic Analyses. Class Activities These are in class exercises designed to help you learn and apply the concepts presented in lecture. While they are "ungraded", your weekly involvement will be assessed by your instructor, who will use this assessment as part of your grade for Peer Assessment (as described later in this syllabus). Some of these exercises will require some reading and preclass preparation on your part, including downloading materials from my website. Please be sure to check your schedule each week so that you can arrive prepared. First Strategic Analysis Presentation - Your team will be assigned a specific company to research. You will spend the first several weeks of the semester researching that company and its industry. This research will culminate with a 20-minute presentation of your analysis of that firm. You will be provided with more specific details about the expectations for this Strategic Analysis. Other details for this assignment are provided on my website. These analyses will be presented to the entire class over a three-week period. This First Strategic Analysis Presentation is worth 50 points. Second Strategic Analysis Presentation- For the second Strategic Analysis, every team in the Capstone class will be assigned the same "live" case. This Second Strategic Plan presentation is worth 50. The format of this Strategic Analysis will differ slightly from the first 2
Slide 3: Strategic Analysis in that you will have to offer a strategic recommendation for the firm. Midterm and Final Exams Midterm and Final exams will have a multiple choice and short answer component. The midterm and the final are worth 200 points, with the multiple choice and short answer component weighted equally. NO exams will be given early for any reason. Makeup exams will be given in the event of an emergency only. Industry Analysis Paper Early in the semester, your instructor will assign each student to analyze one of several previously selected industries. You are then required to conduct an individual external and competitive analysis of that industry. This individual paper is expected to be about 12 pages long and is worth 100 points. Your text will be particularly useful in your preparation of this paper Students are referred to my website to find more explicit instructions for this paper. Peer Evaluation Your peer evaluation will consist of a percentage of the total team base. It will be based on your peers’ evaluation of your effort on your groups two Strategic Analyses and your instructor’s assessment of your performance/attendance. After your group presents its second Strategic Analysis, each team member must submit a Peer Evaluation form. These forms are available on my website. Your instructor will also assess your weekly attendance and participation during the Strategic Application activities. Students who regularly participate in the Strategic Applications will receive more points than those students who are either not prepared or do not contribute during these exercises. Problems With Team Members If a team member's lack of contributions is hurting the team's progress and if the team members have worked with the team member and the lab instructor to try to remedy the problem, the team member may be fired (only by unanimous vote of all other members). At this point, the fired team member will be expected to complete all remaining team assignments on his/her own. The group presentations will be replaced with individual written analyses. These assignments are due the same date that the student’s ex-group makes their presentations. Ten points will be deducted for every 24 hours period these papers are late. A student may also leave a team voluntarily at any time, completing all assignments on his/her own. 3
Slide 4: The Golden Rule This class will follow all conditions and procedures concerning student conduct as directed in the Golden Rule handbook. Please review the Golden Rule to learn your rights and responsibilities (http://www.ucf.edu/goldenrule/). In particular: "1) Cheating whereby non-permissible written, visual or oral assistance including that obtained from another student is utilized on examinations, course assignments or projects. The unauthorized possession or use of examination or course related material shall also constitute cheating. (2) Plagiarism whereby another's work is deliberately used or appropriated without any indication of the source, thereby attempting to convey the impression that such work is the student's own. Any student failing to properly credit ideas or materials taken from another has plagiarized. (3) A student who has assisted another in any of the aforementioned breach of standards shall be considered equally culpable.”(taken from the Golden Rule Handbook) Both the presentations and the individual paper require substantial research. You are expected to use both the library and the Internet to find information about the industries/companies that you are researching. You must, however, properly cite your source material. This includes a complete bibliography, as well as references imbedded into the text of the paper. Cheating, Plagiarism, and Academic Dishonesty We have adopted a “No Tolerance” policy towards cheating, plagiarism, and academic dishonesty in this class. In other words, any student caught violating any policy in the Golden Rule Handbook will immediately receive an “F” in the course and will not be permitted to continue to attend classes (thus student will not be eligible for the Case Competition). In some instances, the student will also be referred to Student Judicial Affairs for further potential sanctions. 4
Slide 5: Turnitin.com Your written Industry Analysis must be submitted to Turnitin.com by the date the assignment is due or the grade of 0 will be assigned. General directions on how to use Turnitin.com will be provided by your lab instructor. Your paper may be returned to you with a grade. No grade is final until a satisfactory report from Turnitin.com has been received. Turnitin.com has several good cites for you to investigate. For a good definition of what plagiarism is, see: http://turnitin.com/research_site/e_what_is_plagiarism.html For hints on how to avoid plagiarism, see: http://turnitin.com/research_site/e_home.html For facts about plagiarism, copyright laws, and fair use, see: http://turnitin.com/research_site/e_faqs.html Saying “I did not know” is not considered a viable excuse. 5
Slide 6: REQUIRED STYLE FOR REFERENCES For your written Industry Analysis, you must provide a citation or you have committed plagiarism. If the material is a direct quotation, you must also put it in quotations. Because we are using Turnitin.com, you must use a standardized (but simple) method for references. In the body of the text, you will simply provide the last name of the author and the year of publication. For example, if you use an article published in Business Week in 1999 and it was written by Frank Hoy, your sentence might look like this: General Electric has been creating more lightbulbs than any other company for over half a century (Hoy, 1999). If you cannot find an author (such as in an editorial), you should use the publication, like this: General Electric has been creating more lightbulbs than any other company for over half a century (Business Week, 1999). If you took something from the Internet, you should use the author’s name and the year you took it off the Internet (which is normally going to be this year). However, sometimes there is no author’s name, so you will need to use the http (up to three levels, but not more than three levels). For example, a reference might look like this: General Electric has been creating more lightbulbs than any other company for over half a century (http://www.gecorp.com/corpinfo/sources, 2001). Do not use more than three levels in the body of the text (you will need all the levels for the reference section at the end of the paper). The three levels in this reference are www.gecorp.com, corpinfo and sources. When you have completed your document, you will need to create a section called “References” that contains the full information for each reference. Your breakout instructor will share with you what format to use to list the full information if he/she has a preference. If no preference is expressed, then you are free to use whatever format you would like to use, provided that the references end up in alphabetical order and that they contain all essential information such as the full “http” for references to the Internet or, for more standard references, the author’s name, year of publication, source such as a book or a journal, page numbers from which information is drawn, etc. Please ask your breakout instructor about specifics. 6
Slide 7: SCHEDULE (EXAM AND ASSIGNMENT/PRESENTATION DATES AND THE LECTURE SCHEDULE MIGHT HAVE TO BE REVISED BASED ON PROGRESS) Date Aug 22 – 29 Lecture and Activities Introduction – Syllabus Chapter 1 – The Strategic Management Process Tale of Three Tails Strategic Application Chapter 2 - The External Environment Broad Environment Porter’s Five Forces Strategic Application Chapter 3 - The Internal Environment and Strategic Direction Robin Hood Strategic Application Chapter 4 - Business Strategy Innkeepers of America Strategic Application Go over Guidelines for Presentation #1 and Industry Analysis Paper Midterm Exam Chapter 5 – Corporate Strategy Strategic Analysis Presentation #1 Chapter 6 – Strategy Implementation Strategic Analysis Presentation #1 Chapter 7 – Strategic Control and Restructuring Chapter 8 – Strategic Challenges for the 21st Century Strategic Analysis Presentation #1 Appendix 1: Preparing a Strategic Analysis: (Guidelines for Strategic Analysis Presentation # 2) Individual Industry Analysis paper due Sept 12 - 19 Sept 26– Oct 3 Oct 10 - 17 Oct 24 Oct 31 Nov 7 Nov 14 Nov 21 Nov 28 Dec 5 Strategic Analysis Presentation #2 Final Exam 7