Slide 1: Localization Challenges in Jawaker
Dubai World Game Summit 30 Nov 2010
Slide 2: Fouad Mardini
Co-founder/Developer
Slide 3: Social Card Gaming
Slide 4: Targeting MENA
Slide 5: Statistics 400,000+ Users
Slide 6: Statistics ~2,000 Concurrent Players at Peak
Slide 7: Statistics 12,000,000 Hands Played a Month
Slide 8: “Name of the Game”
Slide 9: Jawaker is the Arabic plural of Joker
Slide 10: Not this Joker
Slide 11: But rather this Joker
Slide 12: Don’t judge a book by its cover
– American Proverb
Slide 13: Nissan Moco
Spanish speaking world
Slide 14: Jawaker’s Premium Membership Branding
Slide 15: Flirted with many names (Gold, Plus, etc...)
Slide 16: Jawaker Basha
Slide 17: Product Perception
Slide 18: Competitions very popular especially during Ramadan
Slide 19: Users LOVE the idea
Slide 20: Even organizing and managing their own through Facebook
Slide 21: kingoftrx Facebook Page !"#$%
Slide 22: Product Monetization
Slide 24: Virtual Goods
Slide 25: Falafel
Slide 26: Arageel
Slide 27: Mint Tea
Slide 28: In addition to Ramadan only goods (Ataief, etc.)
Slide 29: Unique Advertising Model
Slide 31: Zain Campaign 5% CTR
Slide 32: Google Chrome Campaign (CPA) Campaign Renewed
Slide 33: Payment Headaches
Slide 34: Reluctance to use credit cards
Slide 35: Payments through SMS Big Hassle Bad Cash Flow
Slide 36: Western Union Money Transfer
Slide 37: Product Relevance
Slide 38: Localized Game Rules
Slide 39: Street Rules
Slide 40: Employee dedicated to getting rules
Slide 41: Suit Names
Slide 42: Customized Audio Content
Slide 43: Other Challenges
Slide 44: Players easily offended verbally
Slide 45: Contact Info Requests to “Deal with them”
Slide 46: Chat Filtration and Banning Players
Slide 47: Zero Tolerance
Slide 48: Technical Issues
Slide 49: Arabic RTL
Slide 50: Android still messes it up
Slide 51: Thank You
