Slide 1: HR is t h e N e w P R
Slide 2: What HR Does Do?
Slide 3: What HR Does for Business?
Slide 4: What About?
• Public Relations •Marketing •Advertising •Branding
And How Does this Impact HR?
Slide 5: Some Background. . .
Public relations (or PR) is a field concerned with maintaining public image for highprofile people, organizations, or programs.
Slide 6: HR is the New PR
Industry
Candidate
Community
Your Brand
Employee
Slide 7: Community
•Essential •Local or Global •Networking •Public Opinion
Slide 8: Industry
Slide 9: Candidate vs. Employee
•Internal •Communication •Employment Surveys •External •Social Media •Traditional Media •Employment Branding
Slide 10: The Leaky Bucket
Slide 11: HR Touch Cycle
Slide 12: Choreograph Touches
• HR Touch Points. . . – On boarding – Training – Hiring/Recruiting – Exit Interviews – Mediation – Litigation
Slide 13: Listen & Watch
• Observations
– Surveys – Social Media – Listening Meetings – Skip Level – MBWA
Slide 14: Reinforce Behaviors
• Engagement
– Accommodations – Empowerment – Merit Builder – LinkedIn – Video
Slide 15: Evaluate & Expand
• • • • ROI Effectiveness Brand Impact Pilot
Slide 16: Brand--YOU
Industry
Your Competition
Community
Your Brand
Potential Clients
Slide 17: Product Marketing
• Determining Value. • Product Differentiation? • Segmentation, Niche. . . • Who am I?
Slide 18: Team Effort
HR + PR + Marketing = Business/Personal Branding Success
Slide 19: More about the Speaker
Jessica Miller-Merrell www.blogging4jobs.com 405.343.5751 jessica@xceptionalhr.com @Blogging4Jobs
