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Slide 1: Proposed Web Marketing Solution  Social Media Optimization
Slide 3: Marketing in today’s era
Slide 4: The Message
Slide 5: Social Media Campaigns work the internet to deliver exposure via peer-to-peer endorsements. The focus is on campaigns with the content that consumers want to spend time interacting with and spreading proactively.
Slide 6: ranking as an added benefit. Wisit ech will design the social media strategy and implementing it in tandem with your business goal and will use Social Media and Web2.0 tools to build communities dedicated to your brand. SOCIAL MEDIA OPTIMIZATION will help your brand to efficiently spread the word and generate an intense amount of interest among the audience. It will drive huge amounts of people to your website through new channels and can improve search ranking as an added benefit. Wisitech will design the social media strategy and implementing it in tandem with your business goal and will use Social Media and Web2.0 tools to build communities dedicated to your brand.
Slide 7: Social Media Example
Slide 8: The Method
Slide 9: Video Sharing Social Media Optimization Product ReviewsClassifiedProduct Blogging Group/ Posting SBS/SNS Posting Tagging Photo Press Releases orumMicro B F Posting
Slide 10: ensure:   Short-term and long-term rankings boost in search engines Higher click through rate i.e. increase in number of visitors to the site products and discounts offered by your website and submit them to prominent press release and news-focused websites such as http://www.indiaprwire.com. This will ensure:  WeBetter brand recall through frequent postingsthe will create high quality press releases about    Short-term and long-term rankings boost in search engines Higher click through rate i.e. increase in number of visitors to the site Better brand recall through frequent postings
Slide 11:  We will create new threads on these groups/categories of listed forums; these threads will subtly introduce your brand and market the benefits of visiting to your website. These threads will also tacitly induce the visitors to actually buy the featured products and services. We will also reply to existing comments on relevant along with relevant make a list of around 30 - 40 niche forums running threads. communities related to your brand. We will create new threads on these groups/categories of listed forums; these threads will subtly introduce your brand and market the benefits of visiting to your website. These threads will also tacitly induce the visitors to actually buy the featured products and services. We will also reply to existing comments on relevant running threads.      
Slide 12:  We will create account in Twitter and similar sites in the name of your brand and will create regular updates regarding the products and services offered by your brand. We will also use Twitter to create awareness about the key features and benefits of your brand. We will create account in Twitter and similar sites in the name of your brand and will create regular updates regarding the products and services offered by your brand. We will also use Twitter to create awareness about the key features and benefits of your brand.  Case Study: Twitter Earns $1 million via Twitter
Slide 13: advantage in leading Social Book Marking sites like Digg.com, Del.icio.us, Propeller.com, Slashdot.org, Newsvine.com, Reddit.com etc.  With these sites we will rapidly share the information of products and services offered by your brand, enabling users to find what they need, and also encouraging them to actually buy your products or services. We will publish the details of products offered by your brand and their advantage in leading Social Book Marking sites like Digg.com, Del.icio.us, Propeller.com, Slashdot.org, Newsvine.com, Reddit.com etc. With these sites we will rapidly share the information of products and services offered by your brand, enabling users to find what they need, and also encouraging them to actually buy your products or services.  
Slide 14: create fan following even when the visitors are in other portals.  Visible Action  Great discussions  Promotion  Product Launches Wisitech will New Storesbrand's community in key websites that will matter to  Introduce build your  bring the target audience. This will increase visibility, create buzz and help New ways to use site to have create fan following even when the visitors are in other portals. people engage in brand  Visible Action  Great discussions  Promotion Case  Product Launches  Introduce New Stores Study:  New ways to use site to have people engage in brand
Slide 15:  Great way to make products appear in search engine results when visitors search for the particular keyword (used in tagging) Incoming traffic from high ranked sites such as Flickr will boost search engine rankings We will post the photographs of featured products on popular photo sharing  sites and will tag them with relevant and popular keywords. This strategy will Increased web presence have following benefits:   Great way to make products appear in search engine results when visitors search for the particular keyword (used in tagging) Incoming traffic from high ranked sites such as Flickr will boost search engine rankings Increased web presence  
Slide 16: watch rather than read.  Engages t he s ens es - If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. We will utilize this newest promotional medium by sharing the video (provided  by you) with millions of people through popular video sharing sites. We will Achieve top ran kings in t he search engines - Google also tag the video with relevant keywords and will create a summary which recently the video in attractive describes introduced Universal and attention grabbing language. This Search. This means videos strategy will have following benefits: now appear in the  At tract a large au dien ce – search results pages. capture people who like to watch rather than read. Case Study:  Engages t he s ens es - If a IBMabs picture is worth a 1000 words, then video does even more because you can create live movies with sound.  Achieve top ran kings in t he searc h engines - Google recently introduced Universal Search. This means videos now appear in the search results pages.
Slide 17:  Enhanced search engine rankings because of large number of visitors coming from prestigious sites Valuable feedback through comments  OnBoost in salesthe word of a peer surfer holds much greater value so far a the the Internet as positive reviews will convert an interested visitor into as bonafide customer buying of products/services is concerned as they are unbiased and are based on real experience.  Favourable price comparisons of your products with competitive sites.  Brand building through positive yet honest reviews   Enhanced search engine rankings because of large number of visitors coming from prestigious sites Valuable feedback through comments Boost in sales as positive reviews will convert an interested visitor into a bonafide customer Favourable price comparisons of your products with competitive sites.   
Slide 18: the posts  Enhanced credibility of the website and the featured products as promise through posts will be actually delivered Boost to search engine rankings as blogs are great way of getting one way links which in turn are greatly valued by search engines through comments write frequent posts designed to party blog and will which will help in timely course correction promote and sell the featured products through your website. This will ensure: Viral marketing as the news of great offers and services will be shared by   Valuable feedback We will create a third   netizens with eachother Loyal customer base as blog readers always come back for more if they liked the posts Enhanced credibility of the website and the featured products as promise through posts will be actually delivered Boost to search engine rankings as blogs are great way of getting one way links which in turn are greatly valued by search engines Valuable feedback through comments which will help in timely course correction Viral marketing as the news of great offers and services will be shared by netizens with eachother    
Slide 19:  Popularity of the site and products and ease of ordering as the ads are accessible “any time any where” and they contain clickable URL and mailing details.  Low cost high return campaign as compared to newspaper classifieds    Better description of benefits and features as pictures and even videos can be integrated   We will write classified ads which highlight the benefits of featured products  Nationwide reach as the online ad will be accessible to anyone who is online  and will post them on popular classified ad sites which are frequented by  target audience. Any major discount deal or offer will edited and deleted any Control on the individual ads as an ad can be placed, also be highlighted through such classified ads. This will ensure: time  Popularity of the site and products and ease of ordering as the ads are accessible “any time any where” and they contain clickable URL and mailing details.  Low cost high return campaign as compared to newspaper classifieds  Better description of benefits and features as pictures and even videos can be integrated   Nationwide reach as the online ad will be accessible to anyone who is online  Control on the individual ads as an ad can be placed, edited and deleted any time    
Slide 20: By posting in groups in sites like Yahoo groups and Google groups which focus on products and services your brand is dealing with. We will create new groups as well as post relevant details in existing groups. By posting in groups in sites like Yahoo groups and Google groups which focus on products and services your brand is dealing with. We will create new groups as well as post relevant details in existing groups. Example: Yahoo group Big Norms Electronics
Slide 21: Thank You