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Slide 1: Combinations The united force of strong brands
Slide 2: SMB net coverage diversified audience 5.000.000 4.000.000 3.000.000 36.3% 54.6% 40.9% 49.2% 36.1% 56.8% 52.2% 2.000.000 1.000.000 0 French speaking Dutch speaking MRI MRP men women social groups 1-4 Source: CIM 2010, National 12+
Slide 3: diversified portfolio
Slide 4: + golden medal in magazine country! + n°1 to reach the Belgian, 12+ + n°1 to reach high social groups  Source: CIM 2010, National 12+
Slide 5: Target: 18-44 years, social groups 1-2 (1 345 000 persons) 35,00% 30,00% 25,00% Coverage (%) Humo/Télé Moustique 20,00% 15,00% 10,00% 5,00% 0,00% 120 140 160 Selectivity Knack/Le Vif Focus Knack/Vif 180 200 Source: CIM 2010, National 12+
Slide 6: Target: 18-44 years, social groups 1-4 (2 274 000 persons) 35,00% 30,00% 25,00% Coverage (%) Humo/Télé Moustique 20,00% 15,00% 10,00% 5,00% 0,00% 100 120 Selectivity Knack/Le Vif Focus Knack/Vif 140 160 Source: CIM 2010, National 12+
Slide 8: + absolute leader to reach core target women 25-54 years old, social groups 1-4 + n°1 to reach Main Responsible for Purchases + n°1 to reach women with young children + n°1 to reach active women  Source: CIM 2010, National 12+
Slide 9: Target: Women, 25 - 54 years, social groups 1-4 (1 362 000 persons) 40,00% 35,00% 30,00% Coverage (%) 25,00% 20,00% 15,00% 10,00% 5,00% 0,00% 100 120 Humo/Télé Moustique Libelle/Femmes d'Aujourd'hui Flair Nat. Weekend Knack/Le Vif 140 160 180 200 Selectivity Source: CIM 2010, National 12+
Slide 11: Nl Fr + n°1 to reach core target women, 15-34 years + n°1 to reach young mothers: women, 18-34 with children + n°2 to reach active women  Source: CIM 2010, National 12+
Slide 12: Nl Fr Target: Women, 15 - 34 years (1 332 000 persons) 30,00% 25,00% Coverage (%) Flair Nat. 20,00% 15,00% 10,00% 5,00% 0,00% 90 110 Humo/Télé Moustique Weekend Knack/Le Vif Libelle/Femmes d'Aujourd'hui 130 150 170 190 210 230 Selectivity Source: CIM 2010, National 12+
Slide 13: Nl Fr
Slide 14: + within monthlies:  Source: CIM 2010, National 12+ + n°1 on women + n°1 on core target 25-44 years old, high social groups 1-2 + n°1 glossy on MRP, high social groups
Slide 15: Target: Women, 25-44 years, social groups 1 - 2 (565 200 persons) 16,00% 14,00% 12,00% Coverage (%) Feeling/Gael We Knack/We Le Vif 10,00% 8,00% 6,00% 4,00% 2,00% 0,00% 160 180 200 220 Selectivity Elle National Marie Claire National 240 260 280 Source: CIM 2010, National 12+
Slide 17: NL+FR + young dynamic profile  Source: CIM 2010, National 12+ + 38,5% are professionally active + 29% are between 15-35 years + 70% are MRP + high purchasing power + 40% high social groups 1-2
Slide 18: NL+FR
Slide 19: + leader within home deco magazines + 44% of readers are in high social groups 1-2  Source: CIM 2010, National 12+
Slide 20: Target: Women, 25-54 years, social groups 1-2 (829 000 persons) 12,00% 10,00% Coverage (%) Feeling Wonen / Gael Maison 8,00% 6,00% 4,00% 2,00% 0,00% 240 250 260 270 Selectivity Aktief Wonen / Deco Idees 280 290 300 Source: CIM 2010, National 12+
Slide 22: Combinations the key to reach like-minded communities