Slide 1: Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0
John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com
Slide 2:
Improve care self-management using Web 2.0 strategies & resources Analyze the impact of Web 2.0 on healthcare stakeholders Leverage Web 2.0 content to drive traffic to your site and customers to your facility Explore the return on investment for these technologies
Slide 3:
Introduction to Web 2.0 Self-care management Personal Health Records Consumer-directed healthcare Hybrid sites
Physician/provider tools Recruitment Enterprise 2.0 Return on Investment Where to start
Slide 4: Core Principles of Web 2.0
The Web as Platform You control your own data Services, not packaged software Architecture of participation Cost-effective scalability Remixable data source and data transformation Harnessing collective intelligence
O’Reilly.com
Slide 5:
Blogs – own content Wiki – participatory content Google, Gmail, maps, Ajax – enriching the user experience Social networking - MySpace Photo sharing, tagging - Flickr, del.icio.us Video, tagging, social network – Youtube Podcasting RSS – Real Simple Syndication – subscribing to the you want content
5
Slide 6: From Web 2.0 to Health 2.0
First Health 2.0 conference – Sept. 2007 Application of Web 2.0 tools to health care, especially consumers Social networks for those with the same condition Blogs to record their experiences Vertical search – healthcarespecific Consumer Driven Healthcare Hospital and provider ratings
Slide 7: Is Web 2.0 appeal to a limited demographic?
Web 2.0 more popular with 18-25 year olds Facebook member growth from those over 35 Social networks for seniors Popularity of genealogy (ancestry.com) and photo sharing among older adults Most common Healthcare consumers often in the 45 and over
Slide 8: The Real V alue of Web 2.0
In Health Care Self-care management Consumer-directed health care Recruitment Physician/Provider networking Transparency
Slide 9: Selfcare Management Health 2.0
Slide 10: PatientsLikeMe.com - Detail on condition
Progression Rate
Slide 11: Health Care Blogs – Patients
Slide 12: Health Care Blogs Physicians
Slide 13: Health-specific Search Engines
Focus on vetted healthcare content Try to address the problem of a Google search results of 37,500,000 or more Have extra tools which add value
◦ ◦ ◦ ◦ Health content Blogs News Drug lookup
Slide 14: Vertical Search – Healia.com
Slide 15: Search features – Healia.com
More general, more specific Filter results
Slide 16: Search – Healthline.com
Slide 17: Health Experts – Value Add
Healthline.com
Slide 18: Personal Stories - Cancer Survivors Network
Slide 19: Consumer-Directed Healthcare
Finding affordable health insurance Finding providers – cost and quality Finding testing by mail
Slide 20: Insurance and Providers
Slide 21: Shopping for Care Packages Minneapolis/St. Paul
Slide 22: Consumer Genomics 23andme.com
Google Spinoff
Slide 23: Video and Podcast
Slide 24: Cleveland Clinic HealthedgePodcasts
Slide 25: Personal Health Records
100,000 users
Slide 26: Google Health
From PHR
Slide 27: Hybrid Sites – combine traditional features with Web 2.0 tools
Traditional/vetted health content Health tools Videos, podcasts Health news Allows comments and ratings on all of the above Blogs, personal websites Example – Revolution Health
Slide 28: RevolutionHealth.com
Slide 29: Looking For Partnerships
Slide 30: Physician/Provider Tools
For physicians only, provides profile, publications, clinical trials, and connections with others.
Slide 31: Physician Social Netw orks
Share Cases
Slide 32: Physician Social Netw orks
Great potential for knowledge sharing, solving rare cases Limited to physicians only – allows for more openness Time challenge for physicians Opportunity to get referrals
◦ Based on profile ◦ Based on publications ◦ Based on clinical trials, research interests
Slide 33: Web 2.0 and Recruitment
LinkedIn.com as an online business networking and resume Nursing social networking sites as potential recruitment tools Creating a blog, such as, a day in the life of a nurse at our hospital Facebook and MySpace – pros and cons – appeal to future generations?
Slide 34: Recruitment
LinkedIn.com Profile Connections Online contacts Make new connection - introduced through those you know Recruiters searching for managers, consultants
Slide 35: Enterprise 2.0
Using Web 2.0 tools within your organization Healthcare is collaborative, so Web 2.0 especially social networking should fit However, healthcare is also conservative, risk adverse Where is the value – knowledge sharing, internal transparency, empower employees
Slide 36: Enterprise 2.0 – CEO Blog
Topics • health and wellness •Community Outreach •Smoking Cessation •Medical Innovation
Slide 37: Enterprise 2.0 – Wikis for knowledge sharing
Slide 38: Return on I nvestment
Difficult to calculate More traffic to your website New patients – what are they worth? Nurse Recruitment – value of one candidate Clinical trial referrals Enhancing organization’s reputation Enhancing employee communication
Slide 39: What it takes
Strategy – how does it fit into your Web and new customer strategy Staffing – Marketing, IT, executive sponsor Use free Web 2.0 tools – YouTube, Blogger, etc. Install your own tools – minimal expense but need IT involvement Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system Partnerships with existing Health 2.0 sites
Slide 40: Your Next Steps
Try an RSS feed for Health news Signup for a social network related to healthcare – revolution health, other Start a blog or comment on someone else’s blog Consider how to develop virtual focus group How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions
Slide 41: Health 2.0 Conference
Home of the Startups
Slide 42: Questions
Slide 43: Join Us at the 13 t h Annual Health Management Congress
July 22-24, 2008, Lake Buena Vista, Florida
Receive a 20% discount to Health Management Congress Use priority code WEBINAR when you register www.healthmanagementcongress.com
