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Funjet Social Media Marketing 

Funjet Social Media Marketing

 

 
 
Tags:  social media marketing  social 
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Published:  January 15, 2010
 
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Slide 1: Social Media Marketing Learn how to build your Funjet Vacations business by harnessing the emerging power of Social Marketing
Slide 2: Training Agenda • • What is social media marketing? Why would I want to engage in social media marketing if I already have an effective, well diversified marketing plan? What social media sites are best for my agency? How can Funjet Vacations help me accomplish my social media plan? What do I need to do to get started? What type of people am I going to need to support my social initiatives? What are some best practices that I can learn from or pitfalls that I can avoid? • • • • • Let’s answer these questions today!
Slide 3: Social Media Facts • Social Media is now more popular than email – 66.8% of internet users have used social networks, while only 65.1% have used email. Facebook has grown from 100 million to 200 million users in the last year Twitter has 18 million unique monthly visitors At this rate, it will have nearly 100 million visitors at the same time next year 43% of active Twitter users say they can’t live without it • • •
Slide 4: Social Media Facts Facebook is not just for kids
Slide 5: Social Media Facts Twitter = Boomer Magnet
Slide 6: What is Social Media Marketing? A personalized, knowledge/data driven, real-time communication loop with customers that drives incremental engagement, loyalty and market share – while at the same time creating brand advocates
Slide 7: How Does Social Marketing Fit into My Current Marketing Plan?
Slide 8: What Are The Best Social Media Sites For My Business?
Slide 9: Why Should I Engage in Social Media Marketing? • Exposes your agency to new business opportunities by expanding your demographic and geographic reach Allows you to proactively respond and engage in customer service and support issues in real time Helps you establish and communicate your expertise and establish/reinforce credibility Can produce a low customer acquisition cost, while at the same time fostering an increase in customer retention and loyalty Helps you maintain personalized relationships in a very effective and efficient manner The marketplace and your customers expect to be able to communicate with you in this manner Allows you to learn more about your customers Enables you to target specific customer groups • • • • • • •
Slide 10: TA Adoption of Social Media is Growing – Quickly! From March 2009 to July 2009, travel agents who responded to our two social media surveys indicated… 30% in March / 59% in July (97% Increase) 4% in March / 22% in July (450% increase) 8% in March / 11% in July (38% increase) 35% of TA respondents indicated that they are using social media to promote their business by sharing information and generating leads
Slide 11: How Can Funjet Help Me With My Social Media Efforts? Funjet is committed to helping your agency grow through social by: • We have chosen to develop our strategy around TA success as its foundation – We have deliberately chosen NOT to go the consumer direct approach – We will include travel agencies in our call to action – We will act as a lead generation vehicle for you in regards to the consumers who reach out to us • You have direct influence over our social efforts – Let us know what you need from us for your agency to be successful • We will create and post educational webinars to the Funjet Agent Advantage each month
Slide 12: How Does Funjet Help?
Slide 13: Funjet’s Social Media Strategy
Slide 14: What Type of People Am I Going To Need To Support My Social Efforts? • • • • • • • • • • • Genuine Transparent Proactive Empowered Dedicated A conversationalist A bit edgy and sarcastic Charismatic Quick witted Able to respond in real-time, 24/7 Able to discuss many different topics, not just travel
Slide 15: Authenticity Reigns! “Authenticity reigns. Conversations cannot be controlled, they can only be joined, so marketers have to be willing to listen and learn from the consumers they engage through social media.” Randall Rothenberg, President and CEO, Interactive Advertising Bureau
Slide 16: What Do I Need To Do To Get Started? • Develop your own social media value proposition: "Social marketing will impact ________ by ________ extent over _________ timeframe. And when that happens, the added value for the business will be $________, which will give me an ROI of ________. “ • • Select the best social media tools / sites for your agency Define the Key Performance Indicator (KPIs) that you are going to use when evaluating the impact of your social efforts Identify and select your social team Visit Funjet Agent Advantage for new and informational webinars posted every month • •
Slide 17: Best Practice TA Examples
Slide 18: Important Groups to Join and People to Follow, and URLs to Know • twitter.com/funjetvacations – @FunjetVacations – @MGoingFunjet facebook.com/funjet Join Facebook groups and follow on Twitter areas that are of interest to you – Facebook.com/TripAdvisor – Lonely Planet Fan Page – #TravelTuesday on Twitter – #FollowFriday on Twitter – @JetBlue on Twitter – @SouthwestAir on Twitter • •
Slide 19: Appendix
Slide 20: Overview • A free-access social networking website • A website where users can: – Create business & personal profiles – Join networks organized by city, school, region, workplace, etc. – Invite friends, family, colleagues, etc. to join your network – Send messages, update statuses and post comments with network members – Post images, videos and other multimedia to share with your network • A great place to promote your business • A great place to build a loyalty program – Give special offers to network members – Incentives to people who join your network
Slide 21: Best Practices • Frequently engage your followers in conversation • Share insights both professional and personal • Be transparent • Be responsive, don’t let questions go unanswered • Share links, images, videos that add to the conversation • Keep the conversation light and real • Evaluate your network and friend quality Pitfalls • Don’t over-think every post • Don’t accept every friend request you get • Don’t be one line away from a sale in every conversation
Slide 22: Overview • A free-access social networking website • Twitter is considered a Micro-Blogging tool • Twitter users can: – Create profiles (as many as needed) – Follow like-minded people – Send messages and read other people’s messages (called Tweets) – Post links to images, videos and other multimedia to share with your network • A great place to promote your business • A great place to build a loyalty program – Give special offers to network members – Incentives to people who join your network
Slide 23: Best Practices • Frequently engage in the conversation • Re-Tweet others posts when appropriate • Be conversational and transparent • Evaluate your network and friend quality • Take advantage of trends (#TravelTuesday or #FollowFriday) • Leverage tools like mrtweet.com, tweetdeck.com, hootsuite.com, twhirl.org and twitteranalyzer.com Pitfalls • Don’t over-think every post • Don’t over use #hashtags • Don’t follow everyone who follows you • Don’t be one line away from a sale in every conversation (Advice is more credible)
Slide 24: Thank You Kelly Dockry Lentini – Funjet Vacations Twitter - @keldock Facebook – www.facebook.com/KellyDockry Mike Kornacki – Trisept Solutions Twitter - @yellowledbedder Facebook - www.facebook.com/MikeKornacki

   
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