Slide 1: PR 2.0 PR in a Web 2.0 World Are PR and PR 2.0 dead?
Slide 2: The Panelists • [Moderator] Brian Solis - Principal of FutureWorks and blogger at PR2.0 • Tom Biro, Title, Sr. Director, New Media Strategies, MW W Group • Jeremy Pepper, Director, Social Media Strategist, Weber Shandwick Worldwide • Michael Pranikoff, Director of Emerging Media, PR Newswire • Donna Sokolsky, Co-Founder, Spark PR
Slide 3: Some “Spin” for this Panel • Web 2.0 has created a new channel of online influencers - forcing an evolution in the practice of PR - dubbed PR 2.0 – I would say the Web in general forced this, 2.0 is only its evolution • PR 2.0, like everything 2.0, is the new buzz word – But does that make it legitimate? • Traditional PR is not PR 2.0 – It’s the difference between sending press releases and engaging with communities • Storytelling vs. transparency or evangelism • Is PR 2.0 dead or does it represent a new, more effective platform and methodology for successful PR in a new tech/social economy – PR for the PR: as evil (or lame) as PR is perceived to be, it (meaning good PR) actually works regardless of the rev number
Slide 4: Question One • What is PR 2.0 and what's the difference between traditional PR and this new PR?
Slide 5: Question 2 • Is PR 2.0 dead as a doornail or does it still have legs?
Slide 6: Question 3 • Does traditional media (print, radio, TV) matter to Web 2.0?
Slide 7: Question 4 • How does traditional PR add value in a Web 2.0 world?
Slide 8: Question 5 • There was a CEO of a well known Web 2.0 startup who was quoted, "I would rather have a blog post about my company in Scoble's blog than an article in the WSJ by Mossberg,” what do you think about this position?
Slide 9: Question 6 • There are Social Networks, Blogs, Podcasts, User Generated Content…How does social media change the landscape?
Slide 10: Question 7 • Before PR 2.0, PR leaders were (and still are) pushing SEO. How does SEO fit into PR 2.0? • What do you think about this new movement around adapting the principles of SEO into SMO (Social Media Optimization)
Slide 11: Question 8 • How do you measure / quantify the overall impact today since it’s not just about clips anymore…?
Slide 12: Question 9 • Is the press release dead?
Slide 13: Q&A • Questions from the “people formerly known as the audience.”