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Slide 1: Social Media Moderation and Publishing
Slide 2: About Avenuesocial Inc. Avenue Social Inc. is a full service Social Media Agency with 5000 applications, Fan Pages and Campaigns on the Social & Mobile platforms for brands like Heineken, Sony, Universal and many Fortune 500 over companies. We have a qualified team of over 250 professionals spread over 5 countries.
Slide 3: Brought to you by www.avenuesocial.com An exclusive guide to obtaining the maximum out of your business’ Facebook page Learn how your Facebook page can be used for the growth of your business.
Slide 4: Introduction • Moderation and Publishing of Facebook Page is essential for every Brand because – There is no restriction on what fans write on the wall – There is the risk of spam content – Negative content could ruin a brand’s credibility • Social Media Moderation and Publishing is technical and needs an experienced hand like AvenueSocial – It provides apps for moderation and publishing – Creates and moderates Facebook pages Did You Know Your Facebook Page Can Be a Potential Goldmine!
Slide 5: Why A Facebook Page is Necessary • Every Business needs a Facebook Page because  Your competitors have one  It’s free  It’s the in thing  Easy to make one  Connect with your customers  Ease of use  Promotion and marketing  Feedback Get a Facebook Page for Your Business Now Or You’ll Be Lagging Behind Your Competitors
Slide 6: How to Get People to Your Page Upload quality content consistently Ask fans to ‘like’ and ‘share’ your page Create a buzz using Twitter and MySpace Use Social Plug-ins Fans can promote your business to their Facebook friends • Link related pages on Facebook • Offer rewards to loyal and active members • Acknowledge your fans • • • • • A Facebook Page Which No One Knows About is a Waste of Time and Resources!
Slide 7: Conversations on Your Page • Initiating a Conversation  Ask for Opinion from your fans  Test their knowledge by asking questions about your business  Ask them to provide suggestions about your products or services • Dealing with Positive Conversations  Appreciate the Appreciation  Appreciate the Appreciator  Encourage Users to Post Feedback Dealing with positive conversations is as important as dealing with negative ones!
Slide 8: Conversations on Your Page • To quell negative conversations  Ask fans to police your page  Come up with a prompt response to every negative comment  Delete any threads which are potentially dangerous  Block User who make such comments  Use third party moderation from AvenueSocial • Response to negative comments/feedback should be  Prompt and quick so that a conversation doesn’t start  Specific to the industry you operate in  To all comments which means you should avoid selective replying Negative Conversations Can be Highly Damaging to Your Brand!
Slide 9: Keeping Customers Interested and Entertained • Keeping customers interested and entertained in your Facebook page is crucial. It can be done through  Contests  Polls/Vote  Trivia/Games/Questions  News  Videos/Pictures/Interactive Content Bored Fans = Customers
Slide 10: Questions/Queries • This is a no-brainer. You need to answer any requests for information made by a customer • If you don’t answer promptly, chances are that a fan would respond and a discussion would start • You have to ensure that you answer ASAP or some rowdy fan might make use of this opportunity and start off a negative conversation • Answering questions and queries is important for effective customer support
Slide 11: Using Sponsored Stories to Increase Engagement • Sponsored Stories is a relatively new feature on Facebook. It can be used to increase the engagement of your Facebook page which helps tremendously with EdgeRank. • It can be done through Likes, Posts and Liking Wall Posts • Tips to follow – Make them visible to reach more people – Use other Facebook tools before coming to Sponsored Stories – Ask fans to help because customer-initiated ads have a higher click-through rate
Slide 12: Customer Support • Providing quality customer support can help you in • • • • Promoting Your Business Making Customers Loyal Gain an Edge on Your Competitors Enhance Customer Satisfaction • This can be done through • Showing empathy to the customers and having a ‘you’ attitude • Being receptive and responsive to what your customers are saying
Slide 13: Using Apps For Moderation and Publishing • AvenueSocial creates and develops apps which can automate the whole process of moderating and publishing on your Facebook page. • AvenueSocial is an experienced company in this field and provided the best quality tools for your business. • Why use apps? o o o o Apps are cost-effective Saves time and effort Eliminates human error Synchronization with other social networks
Slide 14: Dealing With Technical Issues • Technology is fascinating as well as frustrating • Dealing with technical issues require a lot of care • Deal with technical issues by  Offering a solution to the customers’ problems  Getting an important person to reply to their posts  Using other media such as helpline to ensure customer support  Providing alternate options • Make sure that the posts are genuine and not spam
Slide 15: SEO Strategies for Facebook Page Owners 1. 2. 3. 4. 5. 6. 7. 8. Choose a Catchy Name Customize Your URL Use the ‘About’ Box Fill the ‘Info’ Tab ‘Static FBML’ Boxes Link Your Website to Facebook Page Post Interesting Content Link Facebook Page to Your Website and other pages you have 9. Have more fans 10. Ask Fans to ‘Like’ and ‘Comment’ on your Page
Slide 16: Keeping An Eye on the Posts • All content on your Facebook Page has to be clean and positive • You can do this by  Get apps from AvenueSocial to monitor the content posted on your Wall  Lay down ground rules which fans have to abide by  Respond to posts before anyone else does  Ask loyal fans to ‘flag’ inappropriate posts
Slide 17: Conclusion • AvenueSocial is a leading firm providing social media services to businesses. You can get your own Facebook page created and developed. They provide customized apps which would help you moderate and publish on your Facebook Page. • Get the best assistance for your Facebook page from AvenueSocial. Make the optimum use of your Facebook page and enhance the growth of your business.
Slide 18: Contact Us Plug and PlayTech Center 440 North Wolfe Road Sunnyvale, CA 94085 – 3869 Join us: Phone: (510)-275-4485 Fax: (510)-943-5941 Email: sales@avenuesocial.com http://www.facebook.com/avenuesocial Follow us: http://twitter.com/avenuesocial1