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Slide 1: May 19-20 l Washington, DC l Omni Shoreham Cloud Computing, Virtualization, and on-demand Services: Trends in the Managed Hosting Space Daniel Golding Vice President, Tier 1 Research
Slide 2: Managed Hosting Technology Trends Managed Hosting Services Evolution Application layer management Time and Revenue growth push Managed Hosting Providers upward and outward Amazon S3 Nirvanix Layered Tech Amazon EC2 Google AppEng Mosso Verizon VUC PAAS, SaaS Provisioning, Integration, billing Managed Hosting Shared Hosting Managed Virtualization VMWare Parallels Denali XEN MS Trango Sun Evolving Technologies Infrastructure & OS level Hosting Colocation Network & Datacenter DR Protection Managed Security Managed Mail Managed Database Managed Storage eDiscovery On-Demand Storage Utility Computing
Slide 3: Evolution of Managed Hosting Sector > Major technology Trends − Investment in Managed Services > > > > Application Management – CRM, SAP, messaging SaaS facilitation – billing and back-end, app-exchange Managed security, compliance, e-discovery, consoles Managed Database, storage, load balancing, DR − Infrastructure and Cloud Computing > Virtualization, Utility computing, on-demand storage > Not application isolation nor desktop virtualization > Platforms as a Service – hosting the applications/SaaS − Range from social networking, to CRM-centric, to functional
Slide 4: Hypervisor Virtualization Technologies > Bare Metal/Hypervisor/x86Server virtualization − Best for dev/testing, virtual desktop, legacy server consolidation − Virtualize access to hardware SAAS SAAS Pre − Each VM has a guest OS Production Apps Apps − less server sprawl Platform As a Service > VMARE ESX > Citrix XENserver (Linux) Guest OS Guest OS > Parallels Server Virtual Machines Virtual Machines > Microsoft Hyper-V Bare Metal Virtualization Technology > Trango > Sun xVM X86 Hardware
Slide 5: OS Virtualization Technologies > OS Virtualization − Users run just one Kernel/OS at a time – virtualize access to single OS – meaning less OS sprawl − Good for well powered datacenters, sensitive and numerous apps, workloads, SaaS − Quick provisioning > Parallels Virtuozzo Containers > Sun Solaris Containers > OpenVZ > Unix chroot command > Linux V-Server SAAS SAAS Apps Pre Production Apps Platform As a Service Virtual Machines Virtual Machines OS Virtualization Technology Operating System Management X86 Hardware
Slide 6: Evolution of Managed Hosting Sector End-user Application Layer SAAS SAAS Apps Pre Production Apps SAAS SAAS Apps PreProduction Apps Standalone SaaS SAAS Integrated SAAS Apps PreProducti on Apps utilization Platform As a Service Platform As a Service Middleware Virtual Machines Virtual Machines Virtualization Technology Traditional Managed Hosting Services Operating System Management Operating System Management X86 Hardware X86 Hardware Utility Computing, On-Demand Storage, PAAS Virtualization Technology c Data SAN /NAS /DAS c Data SAN/NAS/DAS
Slide 7: Virtualization Trends > Virtualization is helping to expand cloud computing − Virtualization for on-Demand Storage − Virtualization for Utility Computing > includes authorization services for particular users or apps > mapping dependencies between services > enforcing policies for how services can be used > monitoring performance levels − Automation features > Centralized consoles for orchestration > provisioning, billing and multi-platform management
Slide 8: VIRTUALIZATION: USER PROFILES > VMware users offering virtual hosting products − Verizon Bus., BT AT&T, IBM, Savvis, Terremark, Rackspace > shared infrastructure, Utility computing, cloud computing > Struggling with flexible pricing, automation upscale/downscale − SunGard > data protection and disaster recovery > Parallels - automation tools and virtualization − Rackspace, The Planet, ServerBeach, Dedipower, Hostway > Fewer licenses in datacenters, but many desktop users > UK-based − Xcalibre – Flexiscale: utility/shared infrastructure startup − Enigmatec – policy based process automation
Slide 9: Virtualization & Cloud Computing > Virtualization in full swing Standalone SaaS SAAS Integrated SAAS Apps PreProducti on Apps − Can be dedicated virtual server − Can be shared grid − Automation is key component ?? ?? Is this real or perceived? ?? ?? > Cloud Computing Utility Computing, On-Demand Storage, PAAS Virtualization Technology − Is a direction rather than an absolute − Managed Hosters are gradually transitioning to new services − Gap exists between commercial and technical offerings
Slide 10: CLOUD or GRID COMPUTING? > Not to be confused with SaaS/Apps − GoogleApps, Windows OfficeLive, Zoho > run on top of underlying platforms > Grid has many definitions − Network of computing clusters whose resources can be used in parallel; as needed; as a virtual super-processor − Intel, Compaq, Sun, IBM - university and medical projects > Cloud Computing − Tends to be much more commercial in nature > On demand infrastructure for small/med apps > SLA driven > Pay by the drink
Slide 11: Cloud Computing Defined > Cloud Computing is highly available infrastructure − Public Infrastructure composed of computing power, storage, security > Platforms, software, applications, services reside on top − Immediate availability, ordering, provisioning on the web > Easier and cheaper than deploying it in-house − Easily manageable from a single web interface > Partition, synchronize, distribute, secure, store data/apps − Run from centralized deployments/datacenters > Supports Platforms as a Service − Real-time accessible and usable across the web > Many (often smaller) applications run off more consistently available resources
Slide 12: Cloud Computing Defined > Cloud Computing: attractive to businesses − Pay by the drink - Credit card billable − SLA driven > defined response times, immediate recreation of instances, consistent service for all users − Providing easy integration with back-end services − Should always be available and self-healing − Unobstructive/transparent: client only sees end workload − Multi-tenant infrastructure with complete security/privacy − Linearly scalable on the fly (up/down) – cost reducing Note: Enterprise clouds are not included in this discussion
Slide 13: Utility Computing & On-Demand Storage > Two developer driven components of the Cloud > Utility computing − Range from minute to monthly provisioning/billing > Target is web based ordering + instant provisioning − Should be pay by the drink & include an SLA − Should be desktop mountable & immediately available − Should have back-end storage and other web services − Range from Managed hosters offering on-demand SAN,NAS and DAS - orders possible with seasonal billing − Back-up/Protection wins when on-demand storage fails > On-demand Storage
Slide 14: UTLITY COMPUTING PLATFORM > Amazon EC2 (and Amazon Web Services) − Believe cloud is a pricing scheme that packages storage, compute capacity, database, queuing, messaging services and payment methods to developers − 2006 launched elastic cloud computing (EC2) > Uses Xen hypervisor for virtualization > Supports open Solaris but not windows (no licensing) > Elastic Migration toolkit for migrating virtual images to remote Amazon EC2 > Rely on API’s for developer apps > User dictates hard drive, memory, and charged per compute hour > Accounting system tracks and manages virtual resource usage
Slide 15: UTLITY COMPUTING PLATFORM > EC2 wraps nicely into other Amazon Web Services − Flexible payment services (FPS) > parameters that govern payment conditions > Only in US$ currently – need worldwide currency’s − Simple DB > covers 80% of DBA needs - store, index, query a system − Simple queue Service (SQS) > whenever 2 computers need to talk in an asynchronous manner – they can be loosely coupled − Simple storage Service (S3) − Launched on Facebook: 25,000 new users an hour − From 50 to 3,500 servers in 2 days (for (750,000 users) > Animato (Amazon poster child)
Slide 16: UTLITY COMPUTING: COMPANY PROFILES > SAVVIS' Utility Compute − − − − App. platform delivering availability, scalability, flexibility Blade-based servers dedicated to a specific customer Multi-tenant chassis provides provisioning within 5 days Production servers have access to pool of failover servers > Joyent (Startup) − Free hosting to Facebook app developers via direct link > Mosso (A Rackspace company) − Supports Linux dev languages, Windows platforms, mail − Scalable storage, bandwidth, utility compute and requests
Slide 17: UTLITY COMPUTING: COMPANY PROFILES > XCalibre (UK based) − Dedicated hoster with Xen based Flexiscale – utility billable infrastructure for ISV’s – provisioning in <1 min > Sun’s Network.com − Pay per use compute utility, with access to published apps > EMC’s recently launched cloud service − SAP – software available on EMC storage over the web > IBM – Blue Cloud − Developing hardware/software/service for finance market > AT&T, Verizon Business, Navisite − 5 day provisioning for business (security/backend tied in)
Slide 18: ON-DEMAND STORAGE FOR DEVELOPERS > Amazon Simple Storage Solution (S3) − − − − − − > Nirvanix Competes on price and brand - Works well with AWS’s Includes desktop backup software, file sharing, flash drive UK 20% more price. Charges for GET/PUT/LIST. Accessible thru APIs (REST and SOAP) No credit cards services. No VMWare support. DDOS attack in Feb. − Charges more, higher-quality offering, better features − Includes desktop backup software, file sharing, flash drive − Popular Internet Media File System -transcoding media and image manipulation + good search capabilities − New funding = European and Asian expansion − data accessible to developers thru APIs (REST & SOAP)
Slide 19: ON-DEMAND STORAGE FOR DEVELOPERS > Layered Technologies (DynaVol) − − − − − − − − − − Supplemented by utility computing No credit card sign-up. Aggregated fixed monthly fee. Strong security like the others. NB: Mounts as a File share on a Mac, Linux or BSD Client Uses existing industry control panels to ftp backup files Not facilities based; Narrower footprint In beta; No SLA. Renown for support. Low pricing No gigabyte storage. Access data via API (not http) No file system access = non mountable on desktops. Similar to S3. Good access speeds within datacenter.. > Rackspace CloudSF
Slide 20: ON-DEMAND STORAGE FOR OTHERS > Savvis Utility Storage − SAN, NAS, 50GB increments, Utility Backup and Vaulting − “always on” RAID-protected SAN − Supports, install, configure, manage, monitor the system − All offer on-demand storage from a commercial pricing perspective. Orderable days/weeks in advance. > SunGard Availability Services > AT&T, Verizon Business, SunGard, Peer1, etc. > EMC - acquired Mozy for backup services > Google – back-up services for desktop users > Yahoo - elementary briefcase offering
Slide 21: Where are we today 8/10 7/10 6/10 6/10 5/10 Virtualization Storage on Demand Utility Computing PAAS Cloud Computing
Slide 22: FUTURE WINNERS > Those that virtualize or offer virtual hosting > Those Service Providers that can offer Cloud Services − Fully integrated Platform as a Service (security, analytics, billing, DB, OS, storage, DR, compute power, troubleshooting of apps) to SaaS, ISVs, SMBs, Enterprises to SMB’s, Enterprises, ISV’s, SaaS provider and the like > Or niche specialists in a raw component thereof − On Demand Storage to developers and beyond − Utility Computing to developers and beyond − Other (mobile or VoIP platform)
Slide 23: Questions ?