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Slide 1: It’s A Social World: Building On Social Platforms Quick Overview By Mani Iyer @iyermani CEO, Kwanzoo Inc. Chair, TiEcon Internet Track
Slide 2: Our Moderator: Spencer Reiss, Journalist, Wired Magazine Our Special Guests: Manish Chandra, Founder & CEO, Kaboodle Inc. @Marrc Chris Curtin, VP Digital Marketing, HP Lisa Gansky, Advisor, Author, Founder (GNN/AOL, oFoto) Bret Taylor, Head Platform Strategy, Facebook TiE Host(s): Sanjay Mittal, CEO, Kiffets @SanjayMittal Mani Iyer, CEO, Kwanzoo Inc. @iyermani
Slide 3: Key Topics and Themes Consumer-focused Startups - Facebook’s Open Graph initiative reaches out to the wider web. EQUALS Better Consumer Experience - From Facebook Apps to Wider-web Apps w/FB Connect EQUALS Lower Risk for Startups and Brands - Facebook is connecting people to things they care about (interests, causes, communities, products, services, and more) - Shift in consumer behavior – “Search versus Social”
Slide 4: Key Topics and Themes Startups serving Businesses - Help create brand presence and enabling interactive consumer experiences everywhere (Website, FB, Youtube, etc) - Help understand consumer needs, and engage in authentic conversations with consumers everywhere (website, FB, TWT) - Enable brands to tailor their messaging to each social platform / consumer channel. Improve customer satisfaction & loyalty - Deliver relevant information / products / services. Improve ROI.
Slide 5: Also Find: 5 MINUTE VIDEO SUMMARIES On http://www.slideshare.net/tiecon Of Real-time Web, Real-Time Ecosystem: Trends & Opportunities And The Connected Consumer: Next Generation Apps & Services
Slide 6: Join us! TiE / Silicon Valley -Tweet -Follow -Join -Join -Tag -View #tiesv @tiesv Facebook: TiE Silicon Valley LinkedIn: TiE LinkedIn Group tiesv and tiecon TiEcon channel on Slideshare Get involved with TiE Internet SIG Contact the SIG Co-Chairs: Mani Iyer @iyermani or Jai Rawat @jairawat