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Geolocalizzazione per il turismo 

Geolocalizzazione per il turismo

 

 
 
Tags:  location based services  young digital lab  young digital travel marketing  turismo 
Views:  417
Published:  May 02, 2011
 
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Slide 1: GEOLOCALIZZAZIONE: LA QUARTA DIMENSIONE DELLA COMUNICAZIONE TURISTICA Marco Pezzano --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 2: 2008 --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 3: bit.ly/lbs-omg 2011 --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 4: DAL GPS AGLI LBS Narcisismo o privacy? --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 5: GAMIFICATION: LA CORSA AI BADGE Social games e virtual goods muovono 7.3 mld USD nel 2010 (fonte cnet.com) L’aspetto ludico è il motore persuasivo (impegno e coerenza, riprova sociale, scarsità) --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 6: API & MASHUP } --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 7: SPECIALS E DEALS: ISTRUZIONI PER L’USO Friends special es. “Fai check-in con 4 amici: sconto ulteriore del 5% sulla vacanza” Newbie special es. “Fai check-in e ottieni la guida turistica di una città a scelta” Loyalty special es. “20% di sconto sulla vacanza ogni 3 check-in” Swarm special es. “Se 15 utenti fanno check-in, il servizio in camera è gratuito” Check-in special es. “Fai check-in il lunedì e la stanza ti costa metà” Flash special es. “Ai primi 5 che fanno check-in transfer all’aeroporto gratuito” Mayor special es. “Posto auto riservato per il mayor” --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 8: SPECIALS E DEALS: ISTRUZIONI PER L’USO Individual deal es. “Fai check-in alla Spa e accedi gratis all’area cromoterapia” Loyalty deal es. “Ogni 3 check-in un accesso gratuito alla payper-view per 24h” Friend deal es. “Fai check-in con 3 amici e ricevi un soft drink per ciascuno” Charity deal es. “Fai check-in qui e doneremo 2€ al FAI” --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 9: LBS PER IL TURISMO: FERRARA Oltre 2200 follower Oltre 60 tip Special per la carta ETG --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 10: LBS PER IL TURISMO: LOVE UK Pagina + Places + Competizione + Tickets = Quasi 120.000 like --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011
Slide 11: Find me on: marcopezzano.com hello@marcopezzano.com @marcopez facebook.com/marcopezzano --------------------------------------------------------------------------------------------------------------------Roma 24 marzo 2011

   
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