Slide 1: Generating Leads and Business Using Social Media Marketing
Peter Caputa IV, HubSpot
Blitztime Speed Networking Event ‘October 29 2008
Slide 2: Attracting Visitors: BLOG as Networking Central
1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
Slide 3: Attracting Visitors: Social Media Marketing
• Set Up Your Profiles • Include Previous Jobs, Awards, Education
Sites: -Linkedin -Plaxo -Facebook? - Twitter -BlitzTime -Inquisix -FastPitch -Meetup -Digg -StumbleUpon -Google Reader
Slide 4: Attracting Visitors: Work the Online Room
Linkedin/Facebook • Pay Attention to Other’s Activities: Read your contacts’ job postings, q&a-s, profile updates, new contacts, etc. • Reach out to see how you can help them. • Proactively introduce people. Proactively endorse other people. • Ask connections who TRUST you if they’ll introduce you to people. Again, focus on how you can help their contacts. Help your contacts first.
Slide 5: Attracting Visitors: Ask & Answer Questions
• Answer Questions that Demonstrate Your Expertise • Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer. • Recommend Your Trusted Contacts as Resources
Slide 6: Attracting Visitors: Listen for Opportunities
Slide 7: Converting Visitors into Leads
1. 2. 3. 4. Educate/Engage Prospects Prominent Calls to Action Great Offers ! Landing Pages
Slide 8: Measure, Measure, Measure
• Where Are Visitors & Leads Coming From?
• What Keywords, Other Websites Generate the Most Leads?
Slide 9: Here to Help…
• www.hubspot.com 800-482-0382
• Peter Caputa IV pc4media@gmail.com 508 579 6987
Free Tools: • http://Website.Grader.com • http://PressRelease.Grader.com • http://Twitter.Grader.com
