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Slide 1: M4 Business Studies
Slide 2: Advertising  What is advertising?  A type of communication that tries to persuade people to buy a product or use a service.
Slide 3: Advertising  Where have you see advertising?  Can you think of 10 places where you’ve seen adverts?
Slide 4: Advertising  Companies advertise a particular product or for brand recognition.  A brand is a name used to identify and distinguish a specific product, service, or business.
Slide 5: Global brands  Do you know what the biggest global brands are?  Can you guess the top 10?
Slide 6: Top 10 Global Brands           1 Coca Cola 2 IBM 3 Microsoft 4 General Electric 5 Nokia 6 McDonald’s 7 Google 8 Toyota 9 Intel 10 Disney
Slide 7: Advertising Slogan  Many brands use advertising slogans to help promote their product.  An advertising slogan must be memorable and maybe will give a little information about the brand.
Slide 8: Advertising Slogans  Here are some famous slogans.  Can you tell me the brand?          It’s Finger Lickin’ Good Where Do You Want To Go Today? Melts In Your Mouth, Not In Your Hands Just Do It The Real Thing It Gives You Wings Connecting People I’m Loving It The Ultimate Driving Machine
Slide 9: Mascots  Many brands have a mascot that is associated with their brand.  The mascot can be a person, animal or image.  Ronald McDonald  Colonel Sanders  Mickey Mouse  Red Devil
Slide 10: Sponsorship  Many companies sponsor sports events as a way to raise brand awareness.  Premiership football and Formula 1 motor racing are 2 popular sports that attract a lot of sponsorship.
Slide 11: Sponsorship  Match the team with the company that sponsors them:  AIG  Carlsberg  Chang  Air Emirates  Unicef
Slide 12: Sponsorship
Slide 13: Advertising  Your task today  Think about your favourite advert or advertising campaign.  Create a PowerPoint presentation to add to the website.
Slide 14: Advertising  In groups tell the rest of the class a little about:  The brand  History? Slogan? Mascot?  Where you saw the advert  Internet? TV? Global or local?  What products or services the advert is promoting  Why you liked the advert  Words, images and sounds used in the advert  Was the advert successful?  Include pictures and interesting facts about the advert
Slide 15: Advertising  Add your completed presentation to the website by the end of the lesson.  Please work in groups of 3 or 4.  If you can find the advert on YouTube share it with the rest of the class on our website.
Slide 16: Famous Campaigns  Nike – Just Do It  Johnnie Walker – Keep on Walking  TAT – Amazing Thailand  Tesco – Every little helps  Pringles – Once You Pop, You Can’t Stop  Kit Kat – Have A Break, Have A Kit Kat  Tango – You Know When You’ve Been Tango’d