Slide 1: Socialising the enterprise
Using social media tools in an organisation
Jonathan Pollinger
Slide 2: Social media tools
instant messaging Blogs Twitter webinars Facebook LinkedIn Google Wave SharePoint “80% of enterprise collaboration platforms will primarily be based on Web 2.0 techniques by 2013”. (Gartner - Oct 2009)
Slide 3: Use of social media tools is growing
Palo Alto Networks survey - Nov 2009
• • • • 255 Enterprise 2.0 applications discovered Twitter session use grew more than 250% Facebook use increased 192% Bandwidth consumed by SharePoint, specifically the documents component, increased 17-fold • Blogging and wiki editing increased by a factor of 39 is use by 50,000 companies (Nov 2009)
Slide 4: Why use these tools?
"There's a tidal wave coming and it's made of people."
Chris Brogan and Julien Smith - Trust Agents
Slide 5: What are the benefits?
Communications Visible Two way Dynamic Level playing field Modern Business Empowerment Workshift Knowledge sharing and retention Productivity Innovation Fun!
Slide 6: Using the tools
• Instant messaging • Recruitment • Emergency/disaster comms • Knowledge sharing and retention • Project management • Email distribution lists
Slide 7: Implementation
• • • • • • • Consult with organisation Understand the culture Create pilot or test group Produce a social media strategy Integrate with other comms channels Develop a social media policy Training and support from champions
Slide 8: Creating value
Profit through productivity Innovation Crowdsourcing Smarter and more engaged employees Savings Travel and accommodation costs Faster communications Measuring ROI Knowledge increase and retention Greater engagement Employee retention
Slide 9: Summary
• • • • • Putting the focus onto people Significant benefits Multiple uses Implementation important Low cost and provide ROI
Slide 10: Questions/Feedback
www.intranetfuture.com jonathan.pollinger@intranetfuture.com
