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Master In Digital Advertising & Communication Ie Business School 



Master In Digital Advertising & Communication Ie Business School

 

 
 
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Slide 1: Master’s degree in Digital Advertising and Communication @ ie Business School
Slide 2: The IE Experience
Slide 3: IE Business School  One of the leading European Business Schools  Over 33 years of independent and liberal Management Education  Main campus in Madrid,  Spain’s vibrant capital known for it’s cultural heritage  Site of some of Europe’s largest and oldest universities  HQ of many international corporations  Educational programs in English and activities in multiple international settings (US, Europe and Asia)
Slide 4: International Recognition
Slide 5: IE Business School Consistently ranked among the top 3 European business schools Full-time MBA #3 Europe, #11 World January 2007, FT #12 World October 2005, WSJ Executive MBA #3 Europe, # 5 World October 2006, FT Executive Education #5 Europe, #16 World May 2005, FT #3 World (In-company) Nov. 2005, The Economist Accreditations:
Slide 6: The Master in Digital Advertising and Communication
Slide 7: Agenda Did you watch this year’s ad for the SuperBowl golden minute? It was a CGC (Consumer Generated Content) ad. A thousand Internet users developed and uploaded their proposals. This one got more votes than any other!
Slide 8: IE Business School Denis Beausejour VP Advertising Worldwide P&G 1998 "I think there's going to be two kinds of agencies 10 years from now: digital agencies and dinosaur agencies".
Slide 9: Introducción IE Business School Thus we came to… And the silent triumph of New Technologies… Social Internet, the user becomes key…
Slide 10: IE Business School And new advertising tools arise…
Slide 11: IE Business School By the way IE Business School is using this digital advertising tools to promote its programs… DIGITAL ADVERTISING The 3 Success Keys: 1. 2. 3. Optimization of target segmentations Much better ROI in its campaigns Easyness of results control
Slide 12: IE Business School Some Numbers: DIGITAL ADVERTISING WILL GROW AN ADDITIONAL 25% IN EUROPE DURING 2007 • Advertisers will invest 7,500 million dollars in digital advertising this year, 25% more than expected, according to Europe Online Advertising Report, developed by the reputated Internet consultancy firm eMarketer in France, Italy, Germany, Spain & UK. Estimated online audience in this five countries is 136 million people for 2007. The biggest digital advertising market in Europe is UK, where the investment rate in online ads per inhabitant for 2007 is 146 dollars, an ammount which could be increased to 216 dollars by 2010. An the fastest growing market for digital advertising is the Spanish one with a yearly rate of 91%. • • •
Slide 13: Master in Digital Advertising and Communication General Management Fundamentals General management fundamentals + specific sports sector oriented topics + Specific Digital Advertising Sector- Oriented Topics (15 specific subjects + 14 straight inputs form the net)
Slide 14: Master in Digital Advertising and Communication Master in Digital Advertising and Communication Legal Environment & Regulation Virtual Companies Legal Environment E- Marketing Strategy Fundamentals of Marketing Management EAdvertising Management Introduction and Trends in Online Advertising & EAdvertising Evolution Emerging Media Advertising Search Engine Marketing & Optimization Mobile Advertising & Metaverses and Advergaming ECommunication Online Communication Concepts E- Operations Optimization Operations Management in Advertising Finance & Economics Issues Fundamentals of Financial Management Control CRM Online and Business Intelligence Social Issues & Public Interactions Leadership Skills Markets E - Research Communication & Awareness in Social Media Campaign Management Financial Accounting & Management Accounting Web Metrics and Analytics Usability & Design Humanities Competitive Strategy
Slide 15: Program Structure 1st Residential Period Madrid 2 weeks Online Period 2nd Residential Period London 1 - 2 weeks Online Period 3rd Residential Period Madrid 2 weeks February February - September General Management Courses September September - March General Management Courses March Financial Accounting Management Accounting Fundamentals of Marketing Management Specialized Courses Fundamentals of Financial Management Competitive Strategy Marketing Strategy and Plan Specialized Courses Virtual Companies Legal Environment Introduction & Trends in Online Advertising Online Communication Concepts Search Engine Optimization Search Engine Marketing E-Advertising Evolution Communication and Awareness in Social Media Customer Intelligence Web Metrics and Analytics Campaign Management Operations Management in Advertising Emerging Media Advertising Mobile Advertising Usability and Design Metaverses and Advergaming Markets e-Research Humanities Seminars and Leadership Workshops Program Web Straight Inputs Conferences* *Conferences lead by High Level Speakers
Slide 16: Master in Digital Advertising and Communication Some members of our Faculty Introduction & Trends in Online Advertising Enrique Dans PhD, UCLA, USA. Academic Managing Director of Master in Digital Advertising and Communication at Instituto de Empresa Professor at Instituto de Empresa. Julio Alonso Weblogs SL. – CEO and Founder Communication and Awareness in Social Media Online Communication Concepts Metaverses and Advergaming Joshua Novick Antevenio - CEO Paul Fleming Barcelona Virtual - Founder Fleming, Torra & Associates - President
Slide 17: Master in Digital Advertising and Communication Some members of our Faculty Search Engine Optimization Emerging Media Advertising Rodrigo Miranda General Manager – SearchMedia Anil de Mello Mobuzz - CEO & Chief Editor Usability and Design Operations Management in Advertising Eric Reiss E-Reiss & Associates - Founder Manuel Álvarez de la Gala Business Development Director of Media Contacts – Havas Group MBA Part time – Instituto de Empresa
Slide 18: Master in Digital Advertising and Communication Some members of our Faculty Search Engine Marketing Thomas Mendrina Country Manager of ValueClick Media in Munich, Germany International Executive MBA, Instituto de Empresa Campaign Management David Gracia Director of E-business Development BBVA E-Bay – Former Head of Online Marketing Web Metrics and Analytics André Zimmermann Operations Director of Media Contacts Brasil – Havas Group E-advertising Evolution Manuel Alonso Coto Marketing Manager Executive Education. Former e-Marketing Manager IE Executive MBA, Instituto de Empresa
Slide 19: IE´s proven Methodology
Slide 20: Master in Digital Advertising and Communication A Three-Stage Learning Process 3. Learning Class Discussion 2. Work Group Discussion 1. Individual Preparation Time
Slide 21: Master in Digital Advertising and Communication Program Structure One Intake: February 2008 Program Length: February to March (13 months) •Online Periods: *2 periods to develop management techniques *3 sessions a week •Residential Periods: *3 periods to develop management skills and enhance relationship between professors and students. *2 weeks each (Madrid – London) •Conferences chaired by relevant sector leaders
Slide 22: … and London! London is a business capital, home to national & international corporations in E-Advertising sector The two week residential period offers: A fast immersion to business and life in London A unique opportunity to learn hands on about the fastest growing hub in the advertising industry.
Slide 23: Master in Digital Advertising and Communication Program Fee includes access to the Top European Fair focusing in Digital Advertising: London’s AdTech. We will be attending the Fair while in UK for our second residential period where we will also visit several of the most important digital agencies
Slide 24: Master in Digital Advertising and Communication Program Structure One Intake: February 2008 Program Lenght: February to March (13 months) •Online Periods: *2 periods to develop management techniques *3 sessions a week •Residential Periods: *3 periods to develop management skills and enhance relationship between professors and students. *2 weeks each (Madrid – London) •Conferences chaired by relevant sector leaders
Slide 25: Master in Digital Advertising and Communication Face to Face Periods • Allow students to work with concepts and skills that require physical presence • Dynamic interaction with professors and classmates • Total Workload: 12 hours/day Online periods (Virtual Campus) • Communication platform that allows participants to exchange ideas, discuss cases and communicate with professors and other students • Participation at the most convenient times for students • Total Workload: 20 hours/week
Slide 26: WORKING METHODOLOGY ONLINE SESSION INDIVIDUAL PREPARATION AND TEAM WORK PREPARATION M Tu W Th F Sa Su PREPARATION FA11, FMM9, EE10 M Tu W Th F Sa Su GROUP SESSIONS CA6, FMM8, EE9 REPORT DELIVERY ONLINE CLASS DISCUSSION WITH THE PROFESSOR
Slide 27: Master in Digital Advertising and Communication
Slide 28: Master in Digital Advertising and Communication Key Factors • Reproduction of the methodology used in the presential sessions • Appropriate academic balance between residential and online periods • Online Campus to create a high quality learning and communication environment • Virtual diverse work groups and permanent interaction between professors and students. • Reduced groups that facilitate a high collaboration level • Professor has a key role •Detailed activity planning ensures committment and participation
Slide 29: Admissions process
Slide 30: Master in Digital Advertising and Communication The Master in Digital Advertising and Communication is a parttime, online and international oriented programme. Specially designed for:  Professionals interested in pursuing a career in the digital advertising and communication related sectors.  Experts in this industry wanting to reinforce their competences and capability to create value in the sector and / or undertake managament positions.  Entrepreneurial individuals striving to create and manage their own business in this specific industry
Slide 31: Admissions Our selection process emphasizes leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider the following: – A Bachelor's degree from an accredited college/university (or a degree equivalent to 180 Eurocredits). – Demonstrated professional experience in any field – Sufficient proficiency in the English language – A complete application including all supporting documents In order to evaluate more thoroughly the applicant credentials, the Admission Committee may require the GMAT/GRE/IE Business School Admissions Exam and/or the TOEFL examination. Application Form – www.master-advertising.ie.edu
Slide 32: Admissions Application process Application Form Application Form GMAT or Admission Test Interview Admissions Decision Rolling application process – no deadlines Admission is valid for two years
Slide 33: Admissions Application Form – www.master-advertising.ie.edu Required Documents         Curriculum Vitae (one page) University degree certificate Academic transcripts 2 Letters of recommendation Language certificates Copy of passport Passport size photo Application fee of 120 €
Slide 34: IE Student and Alumni Support
Slide 35: IE Supporting Services Financing Options - FinancialAid@ie.edu Caja Madrid Tuition with up to an 8 year payback period Interest Rate: Euribor + 1% A local co-signer is not required Scholarships - www.ie.edu/scholarships Various scholarships based on merit, diversity and achievements Prerequisite to scholarship is admission to Master program
Slide 36: …more than a Master ie Student Office Visa & Residency Card support Housing Support to accompanying partners Cross Cultural Management Seminars Spanish Courses FamilIE Support to all extra-academic student activities
Slide 37: …more than a Master Career Management Centre Career Recruitment Fair 80 international companies recruiting IE students 2006 in figures 10.000 alumni use online Job Board 5.000 job offers 2.500 company interviews 500 alumni placed by CMC Company Presentations 20 companies on campus Personal Assessment Lifelong Career Support
Slide 38: …more than a Master Lifelong Network – Alumni Association ie Global Communities 35.000 Alumni in more than 85 countries Continuous learning Annual Alumni Conference Ongoing Conferences to Alumni Clubs Online programs Functional and Industry Global Communities
Slide 39: Manuel Alonso Coto Executive Director Tel: +34 91 787 5128 Email: manuel.alonso@ie.edu Marta Perez Associate Academic Director Tel: +34 91 787 5162 Email: marta.perez@ie.edu Konstantinos Tsoukalas Associate Director of Admissions Tel: +34 91 568 9610 Email: kostas.tsoukalas@ie.edu

   
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