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Tags:  design  solutions  brochures  eddie  ecommerce  websites  studies  branding  university  creative  soton  managed  posters  ltd  reading 
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Published:  December 18, 2009
 
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Slide 1: Brand New Direction carries forward the excellent reputation Arthur op den Brouw established during his stewardship of Designation’s Education and Arts specialism. For over ten years his team provided a range of new media, print and design services aimed at recruiting and inspiring students to participate in education. © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 2: Science Outreach Pages The science outreach project has been created to help GCSE students to revise for their exams and by association create good publicity for the University of Reading. It features animations and a ‘build your own revision notes’ feature. Website home page
Slide 3: Promotional posters © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 4: Physics at the University of Reading This promotional campaign wanted to give a clear, iconic, ‘classy’ message to potential students. It featured folding lea ets, website and promotional items such as the ‘fun’ reactions timer (with heat sensitive ink). , u sa sa l e n a liv ern ivler u am en ta l, tu n u e, fufn dn d a m U n iq R ea d in g U n iv er si ty o f P h ys ic s at th e tempted? • Scholarships for licants places for all app • Guaranteed hall teaching llence in physics owledged for exce • Nationally ackn companies industry leading ce with • Work experien London • 25 minutes from courses transfer between system allowing • Flexible first year arch l reputation in rese • Internationa high flyers uate employment rate grad • Virtually 100% • Study year abro • Prof ad option (free language courses) skills training s Entry requirements: Typically 280 points including 180 points in Physics and Mathematics including 2 full A - levels. Ther e is no points requirement distinction between BSc and MPhys on entry but MPhys has more stringent progression requirements at the end of the second year. Alternative qualifications in Maths & Physics: These will be favourably consider ed. Please contact the Admissions Tutor for an informal discussion. Physics Foundation Course: Students without the usual qualifications in Maths or Physics ar e welcome to apply for entry to our Foundation Course. This is the most successful, flexible, full-time foundation course in the country and leads to BSc qualification on most of our degree courses. Free September Revision Course: It may still be possible to offer a place to candidates with fewer points than r equired to fulfil our normal requirements for entry, provided they attend our three week, intensive, residential course in Physics & Mathematics prior to the autumn term of the first year. Life: The superb facilities of the campus and lively town (Reading Festival, WOMAD) make Reading one of the most popular universities in the country For more information see www.reading.ac.uk/physics . design by Designation.com 0118 961 0100 ent focussed essional employm • An establish over 100 year ed university for e of the Reading hom • Lively town - Festival www.reading.ac.u k/physics physics www.reading.ac.uk/ n see a din g. a c . u k For more informatio issions Tutor: m is s ion s @r e or e-mail the Adm E : phys ic s a d or write, phone 18 975 0203 7585 F: 01 : (0 1 1 8 ) 3 7 8 T or write, phone or e-mail the Admissions Tutor: T: 0118 378 7585 F: 0118 975 0203 E: physicsadmissions@reading.ac.uk www.reading.ac.uk/physics Disclaimer: The information in this brochure was correct at the time of going to press. Disclaimer : Reading reserves the right to change or was any programmes, The University of The information in this brochurecancelcorrect at the time of going to press. The University of Reading reserves the right to c profiles, modules or arrangements described orany time and can accept any programmes, profiles, modules at arrangements described at any time and can accept no responsibility for omissions, errors or subsequent no responsibility for omissions, errors or subsequent changes. changes. hange or cancel Promotional mailer
Slide 5: Website 200 www.reading.ac.uk/physics Heat sensitive reaction timer 0.20 190 180 170 160 0.18 150 140 130 120 110 100 90 respectable 0.16 rom the o Physics is absolutely central to all science ranging from the fundamental understanding of the universe Entry requirements: Typically 280 points including 180 points in Physics and Mathematics including 2 full A - levels. There is no points requirement distinction between BSc and MPhys on entry but MPhys has ory r and the overarching ideas of the Grand Unified Theory through to the amazingmore stringent progression requirements at the end of the second year. technological advances being made in all areas of modern life. With a qualification in Physics you will be perfectly placed to fication c Alternative qualifications in Maths & Physics: These will be favourably considered. Please contact 0.14 the Admissions Tutor for an informal discussion. understand contribute to further advances or to appreciate and understand the physical world. And the range of impressive careers choice is amazing! Physics Foundation Course: Students without the usual qualifications in Maths or Physics are welcome to apply for entry to our Foundation Course. This is the most successful, flexible, full-time foundation 80 70 60 50 40 0.10 0.12 e Admissions For more infomation write, phone or e-mail the Admissions Tutor: T:0118 378 7585 F: 0118 975 0203 E: physicsadmissions@reading.ac.uk course in the country and leads to BSc qualification on most of our degree courses. Free September Revision Course: It may still be possible to offer a place to candidates with fewer points than required to fulfil our normal requirements for entry, provided they attend our three week, intensive, residential course in Physics & Mathematics prior to the autumn term of the first year. Life: The superb facilities of the campus and lively town (Reading Festival, WOMAD) make Reading one of the most popular universities in the country. For more information see www.reading.ac.uk/physics made@Designation.com cheat! made@Designation.com 30 20 10 00 0.08 0.06 0.05 © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 6: IOP This campaign was created to reverse the ‘negative’ image that physics has with many young people. It needed to show young people, from different ethnic backgrounds, using physics in non lab-based, exciting hands-on careers. The posters have been very successful. Promotional posters and yers
Slide 7: Promotional posters and yers Banner © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 8: IOP This poster series was a major project for the Institute of Physics. It was mailed to every school in the country. It showed how physics is linked directly with the everyday world and developments in the very relevant science of the future. Promotional posters and yers the physics Physics gives us the ultimate designer materials for all sorts of applications. We can grow polymers in cress cells, sort polymers using electrostatics, and recycle or biodegrade polymers. With physics we can make: • polymers that conduct electricity and emit light • metals and polymers that remember their original shape and spring back at their trigger temperature • polymers that biodegrade at a known temperature or after a given time • polymers that make fuel cells to drive the ideal, zero pollution, electric car • fabrics that translate movement into speech. of Earth science the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org design by: Designation.com 0118 961 0100
Slide 9: the physics Physics and music — where art and science meet. Without physics, modern music would still be restricted to concert halls. Now physics helps to produce the perfect sound in the perfect acoustic environment. Physics can also protect our hearing and reduce sound pollution. With physics, music can: • be amplified • be recorded • be synthesised • be transmitted as electronic files • be experimented with to change the harmonies, rhythms, beat…, • go beyond the limits imposed by simple acoustic instruments. ...now the only limit is our creativity. of music the physics Without physics, archaeology would be dead. Teams of physicists and archaeologists are working together to solve the riddles of the past. With physics, archaeology can: • date the famous Turin Shroud using the radioactive decay of carbon-14 • identify way to support and save the leaning tower of Pisa • discover how best to stop the Coppergate saxon helmet from corroding • measure the electrical resistance of the ground to ‘see’ long-buried foundations of ancient buildings • use X-rays to see inside fragile, ancient artefacts • heat pottery fragments and use the light emitted to measure how old the pottery is — thermoluminescent dating. of archaeology 0118 961 0100 design by: Designation.com the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org Banner the physics Physics explains the workings of the biggest machine on the planet — our planet itself! The Earth is constantly changing, driven by unseen forces, sometimes with devastating results. Once we thought earthquakes, volcanoes and geysers were the work of the gods. Now physics can: • work out the layered form of the Earth • measure how the tectonic plates are moving and causing earthquakes • design buildings to resist earthquake damage • use geothermal energy to generate electricity for homes • monitor volcanic activity to allow residents to evacuate before an eruption • watch weather patterns swirl around the globe. of Earth science the physics Physics gives us the ultimate designer materials for all sorts of applications. We can grow polymers in cress cells, sort polymers using electrostatics, and recycle or biodegrade polymers. With physics we can make: • polymers that conduct electricity and emit light • metals and polymers that remember their original shape and spring back at their trigger temperature • polymers that biodegrade at a known temperature or after a given time • polymers that make fuel cells to drive the ideal, zero pollution, electric car • fabrics that translate movement into speech. of Earth science 0118 961 0100 design by: Designation.com 0118 961 0100 design by: Designation.com the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org the Institute of Physics, 76 Portland Place, London W1B 1NT t: 020 7470 4800 w: www.iop.org © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb design by: Designation.com 0118 961 0100
Slide 10: Promotional posters Working closely with the brand guidelines, we produced a number of promotional posters for the University. A vibrant, youthful feeling was created as complex themes were distilled down to powerful visual. Promotional posters and yers UniS Theoretical Nuclear Physics Probing the structure of the subatomic world For over 40 years, the theoretical nuclear physics group at the University of Surrey has been making world-leading and exciting discoveries. Today, modelling the workings of atomic nuclei is still one of the most exciting areas in scientific research. The nuclear theory group at Surrey is the largest in the UK and one of the largest and most respected in the world. Our research focuses on several strands: • Development of few-body models of nuclear reactions and the study of reaction mechanisms to interpret new data • Interpretation of low energy nuclear reaction data of interest in astrophysics • The study of cluster structures in light exotic nuclei and new phenomena such as neutron halos • The development of new mathematical models of nuclear structure for heavy nuclei far from stability Theoretical nuclear physics research at Surrey is an integral part of the international activity in radioactivebeams science focusing on the structure of exotic states of nuclear and hadronic matter and modelling their reactions. 4 1 2 3 Collaborators: Michigan State University University of Notre Dame Argonne National Laboratory Lawrence Livermore National Laboratory University of Lisbon University of Sevilla Florida State University Texas A&M University TRIUMF, Vancouver University Libre, Brussels Indiana University Kurchatov Institute Göteborg University Images 1. The sun is a dynamic physical system driven by nuclear fusion 2. Surrey theorists at work: Profs Jim Al-Khalili and Ian Thompson discuss a nuclear physics problem 3. Particle interactions in a bubble chamber 4. The crab nebula: debris from an exploding star
Slide 11: Physics Applied Physics Open Days at the University of Surrey – where theory meets application Physics Open Days at the University of Surrey During 100 years of physics at Surrey we can boast an enviable track record of creating students who are superbly equipped to meet the challenges of the future, in space research, medicine, the City, nuclear science... UniS The future of physics... Surrey Physics 100 Schools Day Thursday 22nd June 2006 Open Days 2006 Wednesday 5th July Saturday 9th September Saturday 7th October Wednesday 25th October Physics Masterclass (for Y12 students) Thursday 6th July 2006 At Surrey we are strong believers in a great end product – that means both the student and the application of theory to real-life solutions. Come and discover how our students are making a difference in space, medicine, the City, nuclear science... Physics Open Days Wednesday 29th June Saturday 10th September Saturday 1st October Wednesday 26th October 2005 • Tours of the Physics Department, including our new Advanced Technology Institute, and an exciting demonstration lecture • Find out about our range of BSc and MPhys Physics courses. • Get advice on UCAS course applications No booking required just turn up. Physics Masterclass (for Y12 students) Thursday 7th July 2005 • Laser Physics – Explore the unique properties of laser light in our state-of-the-art laser laboratories • Medical Physics – Investigate how X-rays interact with the body, and their vital role in medicine • Nuclear Astrophysics – Learn more about nuclear astrophysics and the synthesis of heavy elements in stars – Discover the • Satellites and Space Science fascinating world of satellites using data from the University of Surrey’s own satellite network. Includes a tour of Mission Control at the University’s Satellite Centre. For info and booking please contact: Lorna Whyte Tel: 01483 689247 E-mail: l.whyte@surrey.ac.uk • A day of inspiring physics talks given by some of the best known science communicators in the UK. • Topics will range from the Big Bang to Rock music. • The talks will be suitable for 14-18 age range. • Booking essential. • An exciting opportunity • Tours of the Physics to get hands-on Department and our exciting research laboratories as experience of Surrey well as an exciting physics research. • Topics typically include demonstration lecture. Laser Physics, Medical • Find out about our range of Physics, Nuclear BSc and MPhys courses. • Get advice on UCAS Astrophysics and Satellites applications. and Space Science. • Booking essential. • No booking required, just turn up. For further information on the Open Days and bookings for the Masterclass and Physics 100 event, Tel: 01483 689247 or Email: physics@surrey.ac.uk Open Day information Tel: 01483 689247 E-mail: physics@surrey.ac.uk or visit: www.ph.surrey.ac.uk/open The Department of Physics Tel: +44 (0)1483 689247 Fax: +44 (0)1483 686121 E-mail ph.ug@surrey.ac.uk www.ph.surrey.ac.uk The Department of Physics Tel: +44 (0)1483 689247 Fax: +44 (0)1483 686121 E-mail ph.ug@surrey.ac.uk www.ph.surrey.ac.uk Coinciding with the 100th anniversary of Albert Einsteins “Miraculous year”, the events of ‘Einstein Year’ aim to raise the public awareness for physics and more generally for physical sciences. Find out more at: www.einsteinyear.org Woman holding up x-ray picture courtesy of Science Photo Library © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 12: M2M GCSE and A-Level Physics This was a collaborative, leading edge campaign that created a website that would appeal to and help GCSE and A-level students. It contained great animations and real-life case studies. It was also mailed to every school in the UK. HOME everything GCSE everything A-level uni bios sci-profiles the future key word index More on.. m2m: Your gui e to waves, digital, analogue and everything communications 2m: Your gu ur g r guid guide Promotional CD Rom © EC and EPSRC 2005 | Legal/Credits ECS and Produced by Averil Macdonald feedback form teachers page Made@Designation.com Website home page
Slide 13: HOME everything GCSE everything A-level guess what uni bios glossary sci-profiles getting to uni the future links Pop up Banner ECS University of Southampton what you need to know key word index More on.. HOME everything GCSE everything A-level guess what uni bios glossary sci-profiles getting to uni the future links getting to uni: what you need to know key word index • Qualifications: how our students got into The University of Southampton • Career Opportunities • Applying to University getting to uni Want to know how to get to university? This is where you get the inside story. www.m2m.ecs.soton.ac.uk Includes a Virtual Tour More on.. © ECS and EPSRC 2005 | Legal/Credits Produced by Averil Macdonald feedback form teachers page Made@Designation.com HOME everything GCSE guess what everything A-level glossary FAQ's uni bios quiz sci-profiles exam tips the future links key facts key word index More on.. Quiz: So you think you've grasped it all? Go on, now test yourself... From Morse to Multiplexing: The Communications Revolution is here. We can now send more simultaneous phone messages than there are people on the Earth. But how does all this information race around the world? Morse to Multiplexing provides all the answers – and more. quiz Are you ready? Test yourself. Try these questions to see what you’ve found out. Jot down your score as you go along. Click on the answer to see if you are correct. First Question >> Everything GCSE: © ECS and EPSRC 2005 | Legal/Credits Produced by Averil Macdonald feedback form teachers page Made@Designation.com Everything you need to know about telecommunications for GCSE Everything A-Level: Website and Physical nics Sciences Rese arch Council Everything you need to know about telecommunications for A-Level Uni’ Bio’s: Engineering Southampton University of nce Computer Scie Electronics and Optoelectro tre Research Cen What is it like for students in high-tech subjects? Sci’ Profiles: What is research and is it possibly the most satisfying job in the world? What’s New: ‘Honeycomb’ optical fibres! ‘Little toe nail’ sized lasers! : ltiplexing rse to Mu ital, analogue From Mo waves, dig © ECS and EPSRC 2005 | Legal/Credits Produced by Averil Macdonald feedback form teachers page e teachers @Designation.com D Made@Designation.com to nications Your guide hing commu and everyt www.m2 m.ecs.soto n.ac.uk Website Postcard © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb
Slide 14: SNIFF > WAVE Promotional posters University of Southampton www.ecs.soton.ac.uk University of Southampton PULSE > www.ecs.soton.ac.uk SHINE WAVE Postcards > www.ecs.soton.ac.uk University of Southampton University on of Southampt > www.ecs. soton.ac.uk > University of Southampt on www.ecs.s cs.soton.a ot on.ac.uk ot © Brand New Direction & Designation 2009 Designation ® is a registered trademark of Designation.com Ltd www.brandnewdirection.com www.youtube.com/arthurodb

   
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