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Slide 1: Online Strategy Brainstorm March 6, 2010
Slide 2: Online Strategy Overview Objectives 1. Content 1. News 1. Community Medium Website Blog Social Media
Slide 3: Online Strategy Details Key objectives of content, news, and community can be supported by various web and social media technologies. Usage should align with purpose. Objective Content Purpose Main web presence for business. Show product/concept info, company info, contacts. Communications – news, events, PR, promotions, thought leadership. Engage and connect with customers, partners, and investors through communities (internal and external). Provide customer service. Converse, participate, reward, and energize customers. Medium Website Sample Technologies Wordpress MovableType Ning Drupal Wordpress MovableType Ning Facebook Twitter Linked In Flickr YouTube Google Buzz News Blog Community Social Media
Slide 4: Hub & Spoke Model for Social Media Social media (SM) universe is vast. Prioritize on key platforms that support objectives. Operate using a hub and use SM outposts to drive traffic to the hub. twitter •Share news, promo •Real-time conversation •Customer service •Crisis management •See trends facebook •Largest social network •Converse with customers •Build awareness, loyalty Outposts linked in •Build business network of partners, investors Hub flickr •Share photos (events, products, people) wordpress (Hub) •Website and blogging platform •Serves as central hub for business and content youtube •Share videos (events, promos, ads, products, people)
Slide 5: Social Interaction Flow Interactions on social networks can drive traffic back to the hub site. People Tourists Customers Partners Investors Charities Beneficiaries Social Network Drive traffic back to the hub. Hub Conversations Connections Partnerships
Slide 6: Short News Communications Twitter can be used to push short news updates and links from the hub to other social networks, simplifying communications. •Facebook •Linkedin •Google Buzz •Blogs •Delicious (bookmarks) •Digg (social news) •Others