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Slide 1: Business Experiments in Grid First Results Pierre Guisset - Damien Hubaux CETIC
Slide 2: Contents • Introduction – CETIC & BEinGRID • BEinGRID Objectives • Market & Business analysis • Business Experiments outcome • Examples of demonstrators that reach the market • Gridipedia • BEinGRID Industrial Event 2 Business Experiments in GRID
Slide 3: CETIC Centre of Excellence in Information & Communication Technologies 3 Business Experiments in GRID
Slide 4: CETIC • Software & Service Technologies – Helping Businesses to exploit faster new distributed, dynamic, service-oriented architectures • Software & System Engineering – Helping Businesses to improve Software & Services quality and security • Embedded & Communication Systems – Helping Businesses to develop « ambient intelligence » systems based on mobile / wireless technologies 4 Business Experiments in GRID
Slide 5: A GRID Definition • A fully distributed, dynamically reconfigurable, scalable and autonomous infrastructure • to provide location independent, pervasive, reliable, secure and efficient access • to a coordinated set of services • encapsulating and virtualizing resources (computing power, storage, instruments, data, etc) • in order to generate knowledge source: www.coregrid.net 5 Business Experiments in GRID
Slide 6: www.beingrid.eu • EU Grid Strategy in FP6 • …Grids… adoption …by Businesses… • BEinGRID: Technology & Business BEinGRID 6 Business Experiments in GRID
Slide 7: CETIC in BEinGRID • • • • • Core Team & Executive Board member Management of the Business Experiments Dissemination manager BE03: Visualisation and Virtual Reality Quality management of Gridipedia releases 7 Business Experiments in GRID
Slide 8: BEinGRID Objectives 1. Understand the requirements for Grid use in the commercial environment, involving software vendors, IT integrators, service providers and end-users. 2. Enable and validate the adoption of Grid technologies by business. BEinGRID bowling 8 Business Experiments in GRID
Slide 9: BEinGRID Objectives 1. Develop and deploy a critical mass of Grid-enabled pilots, embracing a broad spectrum of economic sectors with different needs and requirements in terms of technological Grid challenges. 2. Design and build a Grid toolset repository with components and solutions based on the main Grid software distributions including: the Globus Toolkit, gLite, Unicore, Gria and basic Web Service specifications. BEinGRID bowling 9 Business Experiments in GRID
Slide 10: BE01 BE03 BE02 BE09 BE08 BE16 BE14 BE10 BE15 Reta Log il & istic s BE17 M Adv an a a uf nc di ac ed e tu M rin g Sectors covered First wave BE13 l ncia Fina BE04 BE12 BE11 Environment & eScience BE07 BE06 BE05 BE18 10 Business Experiments in GRID
Slide 11: BEinGRID generic value chain 11 Business Experiments in GRID
Slide 12: BEinGRID generic value flow 12 Business Experiments in GRID
Slide 13: Market trends – Grid adoption factors • Interest for utility computing – e.g. Amazon, AOL, IBM, eBay • Interest of ISVs for Grid computing • Service-oriented computing: moving from awareness to implementation • From creating shared internal/enterprise utilities towards financial models to charge for shared resource • Adoption rate and acceptance of open source software 13 Business Experiments in GRID
Slide 14: Market trends – Grid adoption barriers • Worry about unmastered technology – Hiding “Grid” • Security policies – Managing sensitive data – Trust, security, privacy… • Accounting in shared service environment • Current IT culture is reluctant to sharing resources • Lack of standards prevent interoperability • Application re-architecturing to be Grid-enabled • Service Level Agreements • "Static" licensing models do not embrace Grids – Legal issues, IPR and licensing 14 Business Experiments in GRID
Slide 15: BE Market Entry Strategies • Software as a Service: – Delivering Grid services or Grid-enabled applications in the form of SaaS. • Software as a Product: – Development of specific Grid middleware that is sold as commercial, licensed software. – ASPs strategy to offer Grid-enabled applications. • Open Source Software: – Grid middleware as open source • Value Added Services: – Provision of value-added services as systems integration and other consulting services, etc. 15 Business Experiments in GRID
Slide 16: BE Market Entry Strategies Most of the BE are pursuing a SaaS market entrance strategy. • Existing application to be Grid-enabled • New application and service to be developed SaaS • Delivered over a network. The application is not located at the customer site. • Externally managed. The service provider manages the service and the customer is unaware of the details. • One-to-many service. The provider aims at servicing many clients. The customisation must be minimal. • Service-fee-based pricing. The fee may be based on a subscription or on occasions on variable consumption parameters as time, number of users or transaction count. • Contract fulfilment. Usually an agreed SLA guarantees the availability and quality of the service. 16 Business Experiments in GRID
Slide 17: BE Market Entry Strategies SaaS: Software as a Service • • • • • Zero install Zero management/evolution concern Cost split Pay per use Somebody to call 17 Business Experiments in GRID
Slide 18: BE Market Entry Strategies 18 Business Experiments in GRID
Slide 19: BE Market Entry Strategies In many BEs, the Grid computing services are provided by scientific high performance computing centres • foundation of spin-offs • selling of the knowledge and the applications • creating a profit centre Also impact options to: • Providing services • Take advantage of Open Source SW 19 Business Experiments in GRID
Slide 20: BE Business model • Category 1 - Clear performance-related benefit – Utility business model – Evolution => The open market business model • Category 2 - Highly collaborative benefit – Collaborative/VO utility computing model in an intra/intercompany scenario – Evolution => Self-service, SaaS and open source, SLA monitoring, policy management. • Category 3 - Exploiting new software paradigms - The software as a service (SaaS) business model – In-house hosting model & Application service provider model – Evolution =>True grid model – (resource only paid when used and provisioned on the fly) 20 Business Experiments in GRID
Slide 21: BE Business Model Initial strategy 21 Long-term strategy Business Experiments in GRID
Slide 22: Pricing strategies • Pricing strategies based on known usage patterns of existing users • Pricing strategies based on an analysis of competitors and a survey of potential users • Evaluating the cost for migrating from SaaP to SaaS and the user benefits • Most BEs cannot be considered to have a first player advantage on the market – price skimming strategy is not suitable 22 Business Experiments in GRID
Slide 23: BE Deployment Strategies • Role based • System integrators & Solution providers – Industry & Process Knowledge => Leading role • Application providers – Partnering with a SaaS provider of GRID technologies to concentrate on his core competence • Grid middleware provider – Partnering with a value added resellers (consulting, solution provider) and application provider 23 Business Experiments in GRID
Slide 24: Motivation to use Grid • Businesses will not move to GRID for technical reasons, decisions will be made according to business reasons, keeping the underlying technology as far away as possible Need for Clear Business Benefits 24 Business Experiments in GRID
Slide 25: What matters for using Grid • Technologist – Security, Scalability, Reliability,… • End-user – Trust, User-friendliness, SLA, TCO, … • Management – LM, Training, Costs, … 25 Business Experiments in GRID
Slide 26: Technology • Grid SW used in the project • MW: – Globus Toolkit, Unicore, GRIA, gLite, Gridway • Portal: – Gridsphere, EngineFrame • Data management: – OGSA-DAI, GridFTP • Framework: – Grid Superscalar, GRB, Assist, GPE 26 Business Experiments in GRID
Slide 27: Examples of demonstrators that reach the market BE01 Computational Fluid Dynamics – Uses Gria (command line) – OpenFoam + modeFrontier + Catia – http://www.beingrid.eu/be01-openfoam-conference.html 27 Business Experiments in GRID
Slide 28: Examples of demonstrators that reach the market BE04 Financial Portfolio Management – – – – Uses GRB (Grid Resource Broker) + GTv4 (or other) Specific financial applications Innova, Finnat, MPS Finance, Spaci, Università della Calabria http://www.beingrid.eu/be11-event-grid-finance.html Business Experiments in GRID 28
Slide 29: Examples of demonstrators that reach the market BE18 Seismic Processing and Reservoir Simulation – gLite + enginFrame portal – Specific applications BE18 Association (CGGVeritas, TNO, NICE, Petrosoft) Grid Component Provider Grid Resource Provider Grid Operator Solution (Service) Provider Access Provider User 29 Business Experiments in GRID
Slide 30: Gridipedia 30 Business Experiments in GRID
Slide 31: Gridipedia structure Activity 2 www.BEinGRID.eu www.gridipedia.eu Activity 1 Activity 3&4 gforge.beingrid.eu Public BEinGRID workspace Public BEinGRID website Registered users Area Business Content Development Workspace Private Area Collaboration Development Workspace Private Area Private BE Workspaces Repository 31 Business Experiments in GRID
Slide 32: Gridipedia • The European Grid Marketplace – Trends and opportunities in the GRID market – Links to players in the GRID market • • • • • Case Studies, success stories Business Models and Product Strategies GRID Business Case Components & solutions Legal issues (IPR, Software Licensing and contractual issues • Open for external content www.gridipedia.eu 32 Business Experiments in GRID
Slide 33: Industrial Event 33 Business Experiments in GRID
Slide 34: THANK YOU pierre.guisset@cetic.be damien.hubaux@cetic.be © BEinGRID Consortium