Slide 1: Larson & Associates
Target Marketing & Telesales for New Account Acquisition
Howard Larson 847-991-0488 howard@larsonassociates.ws
Slide 2: Who & what are we
A sales & marketing company that offers customized business-tobusiness sales, marketing and advertising solutions to new, small and medium sized organizations that do not have in-house marketing capabilities and/or expertise or the need for a relationship with a full service marketing communications or advertising agency. Our flexible “lean” business model allows complete customization to your business, objectives and budget. We offer sales, advertising & marketing support services at a fraction of the cost of what it would cost to generate these in-house. The corporate office is in Palatine, Illinois near Chicago. The owner of the company has successfully been in continuous business since 1975 specializing in the support of business development, marketing & advertising solutions for simple and complex business products and services.
Slide 3: Who & what are we additional information
For organizations that have downsized and/or eliminated part or all of their marketing support staff we can be a partner and extension of the business at a fraction of the cost. Larson is a great alternative to traditional advertising and marketing communications companies at a fraction of the cost. You will “WOW” your customers as well as your accountant and other stakeholders while meeting objectives and company image without giving up creativity or customer service. We work to keep your pipeline filled with qualified leads.
Slide 4: New Account Acquisition Specialists
1st we learn about your business & your business objectives. 2nd we create your list of customer segments and target customers. 3rd we market your business to your prospects. 4th we provide you your high potential pre-qualified leads.
We bring you QUALIFIED leads, not just names!
Slide 5: Larson Account Acquisition Sales Process
Reach We will attract your target prospects, defined by you, into your sales
process, leveraging latest technologies in web, SEM, email, telemarketing & other techniques. We can use your list, or we can develop the prospect list based on your exact target customer profile
Qualify Our professional sales team, trained exclusively in your business,
products, competition, customers - engages and qualifies prospects using the same exact qualification criteria that your sales team uses in-house.
Convert The CRM System, enriched with real time prospect intelligence,
and 'close'.
data and history of customer interactions, including emails, telephone notes and customer needs on every lead allow you to make attractive offers, convert
Support Our trained professional team helps your organization attain
QUALIFIED leads at a fraction of cost of what it would cost to generate in-house
maximum customer satisfaction and loyalty, resulting in higher quality of service and repeat orders. Our online 'Self-Service' support portal allows easy routing and tracking of support calls for you to get a deep insight into your clients 'needs' and 'wants'.
Slide 6: The Basics
new account acquisition support services / sales leads orphan account selling development of web-integrated proactive marketing end-to-end delivery of business intelligence direct mail, post card & wave mailing programs collateral development(catalogs, brochures, all print & electronic materials) trade show follow up outbound/inbound telemarketing email marketing product or brochure fulfillment media buying & advertising placement list procurement and/or creation packaging development
Slide 7: New Business Start Up
logo & identity development business cards stationary (letter head, envelopes) website domain name and web hosting collateral development (brochures, pricing sheets, CD/DVD’s) new account acquisition services press releases other services as demanded by your business
Slide 8: Trade Show & Event Promotion
pre show telemarketing email blasts pre show mailings and invitations pre show appointment setting trade show call back service trade show booth development including (design, graphics) trade show & meeting planning logistics coordination on-site trade show coordination & support post show analysis
Slide 9: Multi Media Services
multi media development cd & dvd production, development & duplication audio & video production, development & duplication voice over services
Slide 10: Sales Management
virtual sales manager sales force outsourcing
Slide 11: Internet & Social Media Business Marketing
web site design & development web hosting online presence development search engine marketing & optimization blog writing twitter, facebook, LinkIn, etc… podcasts
Slide 12: Pricing Structure & Information
Your business is unique. Our services are highly customized. Pick just one or combine several to complement your marketing plans and objectives. Except for New Account Acquisition Services our strategic partners are determined by the size and needs of your objectives. This allows the best value for your needs. We offer flexible pricing plans to fit your marketing budget. No contracts! Our professional staff will be trained exclusively to your business and customers. Our staff then engages and qualifies prospects using the same qualifications and criteria that you and your sales team use. 100% of our staff is located in the USA
Slide 13: Pricing - New Account Acquisition
Select the pricing structure to meet your unique needs: Add on needed services such as direct mail, wave mailing, e-blasts as needed or wanted. We do the work while you remain in control. Option Hourly Rate Per appointment Per Sale
1 2 3
$25.00 $20.00 $15.00
NA $10.00 $15.00
NA $10.00 $15.00
Slide 14: Larson & Associates
Begin your partnership with Larson & Associates by contacting: Howard Larson 847-991-0488 howard@larsonassociates.ws
We make good businesses great and great businesses even better.
