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Slide 1: Word of Mouth Marketing This presentation WILL change your ENTIRE life
Slide 2: Social Media Should I CARE? HOW do I do it? Does it MATTER?
Slide 3: Ryan La Rosa Public Relations, Word of Mouth Marketing Manager Facebook Twitter LinkedIn RyanLaRosa.com SWOM
Slide 4: Agenda 1 Defining the practice 2 Why does it work? 3 Prove it 4 Best Practices 5 Popular examples 6 Q&A
Slide 5: Social Media Referral Programs Conversation Creation Community Marketing is just one egg in the Word of Mouth omelette Evangelist Marketing Grassroots Marketing Influencer Marketing Product Seeding Cause Marketing Buzz Marketing Social Media Brand Blogging
Slide 6: Using online resources to: Facilitate sharing Listen What is Social Media? Create conversation Empower
Slide 7: Social Media & PR Both work to establish relationships PR established third part credibility Social media eliminates third party, creates peer-to-peer interaction Two-way communication
Slide 8: Why Social Media? It is trustworthy, it allows people to claim a stake in the campaign/brand, and allows you to listen & understand your audience.
Slide 9: The Proof is in the Pudding 78% say consumer recommendations most credible form of advertising Social media users 3X more likely to trust peers over advertising or PR 65% of people trust friends, 27% trust experts for product recommendations 120 million social media profiles each person averaging 2-3 networks
Slide 10: Popular Examples
Slide 11: Blogging 133,000,000 Blogs indexed since 2002 346,000,000 people read blogs globally 77% of active internet users read blogs
Slide 12: Voice
Slide 13: Authenticity
Slide 14: Engagement
Slide 15: Facebook More than 175 million active users Leading demographics are 35-44, 45-54 Average user has 120 “friends” More than 3 billion minutes spent on Facebook each day photos uploaded each month created each month More than 850 More than 7 million videos uploaded each month More than 2 million events
Slide 16: Join the Conversation
Slide 17: Foster Community
Slide 18: Be a Resource
Slide 19: Build a Movement
Slide 20: Draws average of 5 views per month billion U.S. online video 75% U.S. internet audience views online video Average viewer watches 235 video per month minutes of 51% of users go to YouTube weekly or more 52% of users share videos with friends/colleagues often
Slide 21: Give it Potential
Slide 22: Build a Channel
Slide 23: Create Conversation
Slide 24: Twitter 70% of users joined in 2008 Dominated by 35-44 demographic Estimated 5-10 thousand new accounts opened each day Traffic grown over 600% in past 12 months
Slide 25: Listen & Respond
Slide 26: Promotions & Insight
Slide 27: Impact
Slide 28: Over 38 million LinkedIn members worldwide Resource to connect professionally - business connections, networking, new business Highly educated user Dominated by 35-44, 45-54, 55-64 demographics Tap into companies connections, ask questions, answer questions
Slide 29: Professional Use
Slide 30: Personal Use
Slide 31: Additional Networks...
Slide 32: Best Practices Listen, Listen, Listen! Let go of your message Authenticity is key Only occupy the space where you feel most comfortable Remember it’s about people, not technology
Slide 33: Questions? Ryan La Rosa, Public Relations, Word of Mouth Marketing Manager RyanL@parkAndCo.com 602.957.7323 Facebook Twitter LinkedIn RyanLaRosa.com SWOM