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Slide 1: ==== ==== Claim your Free Full Featured Autoresponder with No OTO(One Time Offer) or Upgrade Offer... This is the Real Deal! http://chadflick.ws/listwireautoresponder.html ==== ====
If you currently run a website, or you have been using email for some time, you're probably familiar with autoresponders. An autoresponder is a prospect management and email marketing system that automatically answers e-mail sent to it or responds to form input from subscription forms, opt-in forms, etc. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at pre-set time intervals. For double optins, (to meet the SPAM Act requirements to prevent SPAM), when someone subscribes or opts-in to one of your campaigns, the autoresponder immediately sends out a Verification Email request that a verification link be clicked to confirm the sign-up. Once the verification link has been clicked, the autoresponder will send out a series of pre-written, follow-up emails on a schedule specified in the autoresponder. Note: As an example, I use an autoresponder to send out weekly devotionals (automatically every 7 days for 1 year) from a ministry web site to subscribers. Follow-up autoresponders can be divided into two categories:
Outsourced models - these autoresponders operate on the provider's infrastructure and are usually configurable via a web-based control panel. The customer usually pays a monthly usage fee but there are some FREE Autoresponder services available. The Outsourced model is easiest to implement for the end-user. Server-side - enables users to install the autoresponder system on their own server. This requires technical skills.
Autorespondes are useful to online businesses in many ways:
The major use of autoresponders is for List Building and follow-up promotions to the list for your online business. An example is that you have a sign-up form on your web page for any type of campaign and when prospects signs up, the autoresponder adds their name and email address to its list. The autoresponder will then send out a series of pre-written, follow-up emails on a schedule specified in the autoresponder to promote your products to the list. They can be used for technical support to tell your customers that you have received their message and will get back to them soon. This automated email is important in that it lets the customer know that the message has been received and will be responded to promptly.
Slide 2: They can be used to send prospective customers information about your products, your FAQ (frequently asked questions) and other fixed information. They can be used to send email courses to those who subscribe. For example, if you have a three week course, with course information or documents to be sent to your students once a week, you can automate the sending of the email course by the use of an autoresponder.
Autoresponders may also be incorporated into mailing list software to confirm subscriptions, unsubscribe, posts, and other list activities. A different autoresponder should be setup for each campaign or specific function of your business for which you want to automate. Most Autoresponders are "Double Opt-in" autoresponders, which means that when someone subscribes to your newsletter or list, the autoresponder sends out an email asking the subscriber to verify that they did subscribe by clicking on a confirmation link provided in the email. The autoresponder will not send out any more emails to the subscriber until they have confirmed. This meets the SPAM Act requirements to prevent SPAM. In conclusion, it is imperative that you make use of autoresponders in your online business. It automates your business with prospect management and email marketing which frees you up to do other things you need to do.
Conley Stallard is the Author of the "Web Page Design Guide" and is the owner and creator of several websites. The 76-page Web Page Design Guide is a "How-to" Step-by-Step Guide for Newbies. If you feel this article has been beneficial, Click here for more information.
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