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Slide 1: When you think of rainforests – and know a thing or two about climate change – one of the first things that comes to mind is the nickname they’ve earned from environmentalists: The Lungs of the Earth. So it probably comes as a surpise to learn the real mega producers of the planet’s oxygen grow in the oceans and seas, not in the ground. Vast underwater kelp beds suck up carbon dioxide breathed into the atmosphere by animals (that includes us humans) then convert it back into oxygen. This never-ending cycle is usually attributed to terrestrial plants, not those growing in seawater. But climatologists have recently announced giant kelp beds – like those in the Norwegian Sea – convert more oxygen than the earth’s rainforests, earning these huge underwater jungles a new title – The Rainforests of the Sea. At YG, we’ve tapped into one of the richest treasures hidden in the cell walls of Laminaria hyperborea* – a brown seaweed that’s as easy to find in kelp forests as cocoa trees are in the Brazilian rainforest. Different than the better-known Laminaria digitata, L. hyperborea is Norway’s biggest cash crop. That’s because the sea that bears the country’s name is host to thousands of miles of this special seaweed. BEAUTIFUL SKIN Why is it so unique? As luck would have it, the Norwegian Sea is one of the most tumultuous bodies of water on the planet. Strong glacial tides pull water near the from the Rainforests of the Sea sea’s bottom one way while the moon’s natural ebb and flow effect send it in a different direction near the surface. To survive, L. hyperborea has evolved a natural chemical in its cell walls. Named “alginic acid”, this molecule is made of essential minerals, some of which react with water while others resist its effects. The result is the strongest, most flexible yet fully hydrated natural polymer in the seaweed family. And that’s great news for skin, because Algin retains its natural minerals to produce the strong, exceptionally hydrating and remineralizing material we’ve used to make the base of our new Norwegian Professional Masques. To learn more TM about the masques, just turn the page.
Slide 2: CHALLENGE 1 CHALLENGE relieve sensitive, irritated skin 2 revive skin assaulted by smoke, smog, air pollutants and UV rays SOLUTION NORWEGIAN ANTIOXIDANT SUPERFRUIT NEUTRALIZING MASQUE SOLUTION NORWEGIAN CHAMOMILE & RED TEA SOOTHING MASQUE THE RESULTS • Instantly neutralizes surface damage • Brightens damaged skin for a healthy, rejuvenated glow • Dramatically improves hydration, elasticity and suppleness • Smoothes lines and crepiness in seconds THE RESULTS • Calms sensitive skin on contact • Eases redness and other signs of irritation • Cools and revives comfort instantly • Helps skin recover faster from resurfacing, laser or other procedures HOW IT WORKS The potent antioxidant power of Superfruits - acai, goji berry, noni, guarana, mangosteen and pomegranate - jump start the skin’s natural resilience and ward off free radicals from environmental aggressors, while helping to neutralize oxidative damage - a prime cause of wrinkling, sun spots, discoloration and lack of elasticity in the skin. HOW IT WORKS Ultra-calming blend of naturally grown plants and flowers, including chamomile, rooibus red tea, calendula, aloe vera, colloidal oatmeal, organic slippery elm and licorice root quickly pacifies stressed, irritated skin and eases signs of redness and visible inflammation. INGREDIENT FOCUS Gogi Berries (lycium barbarum) Praised 3000 years ago by the father of Chinese medicine, this native of China was recently rated the highest antioxidant source of all superfruits. INGREDIENT FOCUS Chamomile (matricaria recutita) The ancient Egyptians revered the applescented chamomile as virtuous, dedicating the plant to the sun and their gods because of its extensive healing properties. Chamomile eases visible inflammation, soothes sensitive skin and renews and refreshes tired skin. Acai (euterpe oleracea) Extremely high in anthocyanin-rich antioxidants, acai is known for its anti-inflammatory and connective tissue protecting properties. Also a rich source of calming flavonoids, cell regenerating amino acids, lipid-repairing essential fatty acids and collagen preserving phytosterols. Rooibos (aspalathus linearis) Rooibos, commonly known as Red Tea, is an herbal plant that grows in South Africa. It is rich in naturally occurring trace elements, like iron, magnesium, potasium, zinc, calcium, and Vitamin C with over 50 times more active antioxidants than green tea. On the skin, red tea delivers fast relief from itching and dryness. WINNING POWERBLEND • 2 tsp. Hydrating Vitamin Creme • 2 tsp. CoQ-10 Antioxidant Serum • 2 tsp. Oxygen Boosting Complex Massage until absorbed before applying Norwegian Masque WINNING POWERBLEND • 2 tsp. Calming Bio-Lipid Repair Creme • 2 tsp. Soothing Gelle Masque • 1 pump Instant Calm™ Ultra Complex • 1 pump R-Relief™ Serum Massage until absorbed before applying Norwegian Masque
Slide 3: CHALLENGE take control of oily shine, irritating breakouts and visible redness 3 CHALLENGE drench dry, dehydrated skin with rejuvenating moisture 4 SOLUTION SOLUTION NORWEGIAN SOLUTION NORWEGIAN BLUEBERRY & HONEY HYDRATING MASQUE WHEATGRASS & SAGE PURIFYING MASQUE THE RESULTS • Purifies for a healthy-looking, blemish-free freshness • Minimizes pores • Cools and neutralizes redness • Revives shine-free vitality to skin THE RESULTS • Rejuvenates skin’s natural radiance in minutes • Instantly cools and refreshes • “Plumps” fine lines & creping skin with life-giving moisture • Revives skin’s natural moisture barrier for long-lasting comfort HOW IT WORKS Deeply purifying and gently exfoliating, HOW IT WORKS Rejuvenates skin’s natural radiance, dramatically plumps fine lines and crepe-prone skin, and instantly comforts with the long-lasting moisture from this deliciously unique masque. this cooling masque smoothes away dead skin cells and frees pores of surface debris while calming redness. It also remineralizes and supports skin’s self-recovery to protect against future problems. INGREDIENT FOCUS Wheatgrass (hordeum vuglare) Long valued by nutritionists, this grass of the young wheat plant is a rich source of antioxidants, vitamins, minerals, amino acids, enzymes and chlorophyll – making it an exceptional surface purifier and an essential element for cell renewal and recovery in acne-prone skin. INGREDIENT FOCUS Blueberry (vaccinum angustifolium) Rated the fifth richest antioxidant fruit, this delicious berry protects moisturizing lipids between skin cells, ensuring skin stays moist, supple and comfortable. Honey Used for centuries by peoples around the world for its sweet hydration properties, new research shows honey is a delectable wealth of antioxidants. Sage (salvia officinalis) Used by herbalists throughout Europe, the humble sage emits a refreshing fragrance that’s also a potent pore purifier. Silver Ear Mushroom Loved by the most beautiful woman in Chinese history, this fragile mushroom has been rated in scientific testing as among the most hydrating substances ever discovered. WINNING POWERBLEND • 2 tsp. Soothe & Defend Hydragel • 1 tsp. Purifying Comfort Masque • 1 pump Moisture Boost Hydragel Massage until absorbed before applying Norwegian Masque WINNING POWERBLEND • 2 tsp. Moisture Infusion Creme Masque • 1 pump Nutriment Blue Oil • 1 tsp. Visibly Moist Toner • 1 pump Moisture Boost Hydragel Massage until absorbed before applying Norwegian Masque
Slide 4: THE INSIDE SCOOP If you’ve been looking for a stronger dose of vitamins, peptides and other proven skin correctors to send into your clients’ skins during their treatment time with you, our new Intensive Serum Concentrates will have high appeal. Formulated with mega doses of key action ingredients found in the skin care you send home with your clients, this new pro-only family is what the term cosmeceuticals is all about. THE CONCEPT BEHIND THE PRODUCTS We’ve taken our most popular key ingredients and boosted their levels past the percentages used in clinical studies. Normally we’d object to this type of treatment for fear of irritation. But FOR PROFESSIONAL USE ONLY loading skin with high levels of skin correctors turns out to be good when done occasionally. Medical practitioners rely on this practice when they give patients single “bolus” – or big – doses of therapeutic drugs. By saturating tissues with a drug the patient is about to start taking, a bolus dose gives the body a kick-start that’s supported by lower doses INTENSIVE THE HOMECARE For Retinol, recommend Retinol ReSurfacing Complex at night, for Vitamin C recommend Triple C&E Complex AM or PM. all new of the drug when taken daily. SERUM CONCENTRATES THE CONCENTRATES Starting with the two most useful vitamins in skin care, we’ve ramped up the Retinol and Vitamin C in our first two Intensive Serum Concentrates to ten times the dose you’ll find in the YG skin care you recommend to clients. Intensive Retinol Serum Concentrate is a light textured emulsion featuring microencapsulated Retinol for stability, along with a sunscreen and antioxidant to make it safe for daytime wear. Intensive Vitamin C Serum Concentrate is an oil-based formula containing the highly stable Vitamin C ester tetrahexyldecyl ascorbate, a form scientists are starting to agree is the most bioavailble to cells and skin tissues. Both formulas rapidly absorb due to a complex of penetration enhancers, and both contain a healthy dose of Sea Whip – the strongest calmative we’ve ever tested. We don’t have space to tell you everything here, so give us a call or look on our website later in July and you’ll get the full skinny on what to expect and how to use this totally new concept in YG’s skin care. TM PROFESSIONAL PERFORMANCE SKIN AND BODY CARE READY TO WEAR YOUR BRAND NAME 800.999.4569 | www.yglabs.com