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Constructing Your Marketing Funnel 

The Last Marketing Funnel You Will Ever Need To Build Any Business
http://100PercentInstantCommissions.com

 

 
 
Tags:  online marketing funnel  Jonathan Budd  marketing funnel cash  instant marketing funnel 
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Published:  January 11, 2012
 
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Slide 1: ==== ==== Instant Cash Markeing Funnel Tips http://FreeMoneyMakingSecret.com ==== ==== Creating an online business requires focus and clarity. It also requires constructing a marketing sales structure known as a "marketing funnel." Since the Internet is a vast potential source of traffic, you must find a way to cut through the noise and find your target audience. Once you have your target niche clearly in mind, here are the four general steps needed to construct your marketing funnel and make a sale, find a customer or sign up a new business partner. Traffic Image a funnel where the top is wider than the bottom. The wider top represents the flood of potential customers that must enter your sales process. Traffic can be driven into the funnel with paid advertising or content on the web (blogs, websites, and social media). As soon as a prospect enters your funnel, you immediately need to capture their contact information with a form or lead capture page. In order for them to be willing to give you their contact information, you must have something of value to give them first. After you deliver the value you promised, they will go into your database of contacts (your list), so now you can market to them throughout the funnel process. Front-End Offer Your front-end offer is usually a free offer. It might be an e-book, report, or 20-minute free consultation. The point is to offer something for free that they want. Once they consume this freeoffer, you can immediately offer them an upsell at the checkout. This upsell can be a low-cost product or mid-range product. It depends on the market you are addressing. Remember to always give them what they are looking for. What you don't want to do at this point is offer your primary (more costly) product. Save this for later after you have delivered value and built a relationship with a foundation of trust. Back-End Offer Since the prospect is in your database, by now you should have set up a series of automated emails that are scheduled to be delivered to their inbox by your auto-responder. These emails are intended to deepen your relationship with the prospects as you continue to give value. You will be delivering free training (videos, pdf files, etc.) that you know will benefit your target audience. After you have delivered sufficient value, at this point you can offer your primary product or service. They will be much more likely to buy from you at this point. In fact, they will thank you for the offer. The primary offer might be your company's high-end product, business opportunity, or full-length training program. Follow-Up Offers Your database of prospects is your business asset. You have control over your list and can market to them for as long as they stay on your list and you stay in business. You must be continually thinking of the whole process of the funnel because you will have new prospects entering the
Slide 2: funnel everyday. They will move through the steps in this funnel in an automated way. In essence, your marketing funnel is a cash flow machine that runs practically on autopilot. There are many other offers that you can present to your list. These include affiliate products and services, your own informational products you develop, launch specials of new businesses you create, and continuity programs (ongoing membership sites). There is no end to the creativity you can employto offer products and services that your list wants to help them in some facet of their life. Remember, you will be paid in direct proportion to the value you deliver to the marketplace, and in this case, the value you deliver to your list. Joe Jacobson is an attraction marketing consultant helping individuals and companies get their business online. He teaches step-by-step strategies using a variety of online tools, including blogs, websites, SEO, social media, video marketing and paid advertising. You can connect with him at http://joejacobson.com. Article Source: http://EzineArticles.com/?expert=Joe_Jacobson ==== ==== Instant Cash Markeing Funnel Tips http://FreeMoneyMakingSecret.com ==== ====

   
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