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Endless stream of people APPROACH YOU about product  

Gain access to a sales script that helped ordinary average people with no sales or marketing experience hit up to 90% closing ratios almost overnight. No matter how much or little experience you have, this script will deliver results and line your pockets with cash instantly and it can easily be modified to sell your specific product or service. How to Answer ANY Question or Objection. Selling your product is not rocket science. Learn the Strategy and Phrase that Dani used to successfully answer EVERY question and objection!

 

 
 
Tags:  affilitate online  internet business  internet marketing  internet success 
Views:  30
Published:  February 05, 2012
 
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Slide 1: ==== ==== Its a simple way to "Get More Customers, Sell more products & maximize residual income in ANY economy! http://www.danijohnson.com/go/75446852p53 ==== ==== Do you remember that old AT&T commercial jingle, "Reach out, reach out and touch someone. Reach out, reach out and just say hi"? (Okay, so I'm dating myself.) The point is, it's a great security sales idea. And who should be at the top of your "reach out and touch" list? Your customers! I talk with security company owners and managers every day about how they can grow their business and bring in more alarm system sales. Not surprisingly, almost all are focused on finding new customers. Nothing wrong with that. New customers are a good thing. But current customers are fertile (yet often overlooked) ground for new sales. In effect, you can consistently turn "old" customers into "new" ones, but only if you have a proactive contact program. Consistent Customer Contact = More Security Sales To harvest sales from your customer orchard (and to make sure a competitor doesn't pilfer your apples) you need a regular customer contact schedule. This is what I generally recommend: Immediately After the Sale You're out the door with a signed contract and your customer's deposit in hand. Mission accomplished? Not quite. Something interesting happens to all of us every time we make a major purchase. It's called buyer's remorse. That's the uneasy feeling that we just laid out a whole wad of hard-earned cash for something we don't really want or need. We go through an internal dialog that goes something like this: I wonder if we got the best possible deal? Do we really need a security system? Is the installation crew going to do a number on my house? What if there's a better alarm system out there? We probably should have talked with some other security companies. Even if you've done a stellar job with the sales process up to this point, there's still a chance your new customer will have some level of buyer's remorse. Enough that they might even decide to cancel the contract. If you've been in security sales for any length of time, you've no doubt had this happen to you. So it's important that you take steps to assure your new customers that they've made a good decision.
Slide 2: As soon as you get back to the office, send an email to your customers congratulating them on the wisdom of their decision. Summarize the two or three emotional hotspot problems that their new system is going to solve for them, and confirm the installation date. This kind of reaffirmation will go a long way toward reducing your cancellation rate. At the same time, it shows your new customers that you really are serious about after the sale follow up and service. If you didn't make the sale, it's still important to send a follow up email to your prospects. Again, remind them of the key emotional hotspot problems that they have and that your system will solve. Give them a specific day and time when you'll be checking back with them. This reinforces your professionalism and increases the chances you'll be able to reopen the door and end up with a positive decision. Two Weeks After Security System Installation Have you ever made a major purchase and had the salesperson call you a couple of weeks later to see if you were completely satisfied? Probably not. But what kind of impression would it have made if he had? Would it help cement your relationship with that salesperson? Is it possible you would have mentioned that salesperson to your friends and referred them to him? Would you do more business what that salesperson? Those are just some of the reasons to call your customers to see how things are going and answer any questions that may have come up since installation. Don't do this by email... call! Better yet, make an appointment and drop by the home or business personally. This is the time the customer will be most excited about his new security system. Chances are he's been showing it off to everyone who drops by. Add that to how impressed your customer will be by your follow up and you see why this is the best possible time to ask for referrals. Ask your customer who he's shown his new security system and get some names. Remember, the key to getting referrals is to ask for them and remind the customer who he knows. Each new customer is worth at least ten new leads and more security system sales. But only if you earn the right to those leads through great customer service and follow up and ask for them. Three Months After Security System Installation Make another "check in" call. Now that the customer is comfortable with the system, this is often the time they will ask about add-ons. Were there system components or services that were deferred for budgetary or other reasons? This is a good time to revisit. Check with the central station to see if the customer has been doing a monthly system test. If not, bring this up during the call. (Always be sure to check the customer file for any issues before calling.) Every Six Months Put the customer in your "tickle file" (hopefully automated) for a follow up call every six months. As before, check the customer file for any issues so you're not caught unprepared. If a good diagnostic job was done on the initial sale that may also give you some clues about new needs that should be addressed. For example, is it possible children are now spending time alone at home after school? Has a new branch office been opened? And don't forget to ask if RPs need to be updated.
Slide 3: If you don't have a regular customer contact program now's the time to get one going. Start by blocking out an hour on your schedule this week. Then review the files of your ten oldest customers and start with them. It's likely to be the most productive 60 minutes you'll spend between now and the weekend. Greg Rankin is president of Security Marketing Resource, a company solely dedicated to helping organizations and sales professionals in the security industry reach their sales and marketing goals. He has been in the security industry for over 20 years, and during that time has helped hundreds of security companies maximize sales results and profitability. In addition to boosting bottom-line results for his clients, Greg's work has been recognized with numerous industry awards, including nine Securing America Awards (twice for best security dealer marketing and sales support program) and a SAMMY for best website. He is the author of SuperSelling: An Intensive Training Program for Security Sales Professionals and Marketing Magic for Residential Security Dealers. He is also a member of the faculty at a major university, teaching courses in sales management, marketing, public relations and professional development. Article Source: http://EzineArticles.com/?expert=Greg_Rankin ==== ==== Its a simple way to "Get More Customers, Sell more products & maximize residual income in ANY economy! http://www.danijohnson.com/go/75446852p53 ==== ====

   
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