Slide 1: Starting A Blog For Personal Branding
Slide 2: Steve Farnsworth
• Jolt Social Media
– Chief Digital Strategist
• Let’s Connect
– – – – – – (650) 331-0594 Joltsocialmedia@Gmail.com Facebook: www.facebook.com/stevefarnsworth LinkedIn: www.linkedin.com/in/stevefarnsworth Twitter: twitter.com/TheRealPRMan My Blog: stevefarnsworth.wordpress.com
Slide 3: Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.
--Moliere
Slide 4: Why Blog?
Slide 5: Shows Thought Leadership Shows Thought Leadership
Slide 6: Demon strates Experti se
Demonstrates Expertise
Slide 7: Not Me
Manage Online Presence
Manage Online Presence
Slide 8: Read Other Blogs First
Photo by banlon1964
Slide 9: Listening Resources
• Blog Search Engines
– Technorati – Google Blog Search
• Learn AND Use Boolean Search Operators
– AND / OR / NOT / “ ” / + / -
• Use An RSS Reader
– Omea Reader, Google Reader
Slide 10: Being Vague Is Stupid And Stuff
Slide 11: Say What You Do
Slide 12: Open A Free Account
Slide 13: Start Writing
• Write Write Write • 200 Words, 3 Times A Month • 600 Words, 1 Time A Month
Slide 14: Topics
• • • • • • • Highlights from an industry conference Top 10, or 7, or 11 lists Comment on posts by other bloggers Interview a noted expert in your field Recap of industry news Your own take on trending issues Keep a swipe file of posts you like
Slide 15: Editorial Calendar
Slide 16: 1
Keyword Suggestion Tools 2) Returns “Social Media
Company”
1) Keyword “Social Media”
3) Most in Demand for Search in Category
2
3
Slide 17: Show Up In Searches. Use It In Your Headline or 1st Paragraph
Slide 18: Page Elements
Slide 19: Link To Websites
Slide 20: Link To Blogs
Slide 21: Share
Slide 22: Complete Your Profile
Slide 23: Link To LinkedIn
Slide 24: Link to a Visual CV
Slide 25: Enable Commenting
• Losing Control
– It’s about dialog
• Negative Comments
– Is it true or valid?
• Continue The Conversation
– Take it as far as it goes
• Always Respond To Comments
Slide 26: Call To Action
• Subscribe and receive
Slide 27: Make It Specific To Your Target Audiences
• A CEO’s Guide To Integrating Social Media Into Your Company • 9 Excellent Articles On C-Level Personal Branding • 5 Steps To Launching Your Start-Up Using Social Media
Slide 28: Creative Commons Licenses
Slide 29: Post Titles
• 5 Tips for Getting More from LinkedIn • May I Contact You Please? The Evolution of Permission Marketing • 7 Reasons New Bloggers Should Use Niche Social Media Sites • How Social Media Monitoring Can Benefit B2B
Slide 30: Tell The World About Your Blog
• • • • • • • • http://www.mixx.com/ http://sphinn.com/ http://www.plime.com/ http://searchles.com/ http://delicious.com/ http://www.stumbleupon.com/ http://digg.com/ http://www.propeller.com/
Slide 31: Promote on LinkedIn & Facebook
Slide 32: Comment On Other Blogs
Slide 33: Commenting
• Be in the first 5 comments • Build relationship with people in your industry • Draws traffic from other blog readers • Increases the number of your search engine results and ranking
Slide 34: I've failed over and over and over again in my life and that is why I succeed. ---Michael Jordan
Slide 35: Two Last Things
Slide 36: Who do you know that has a job with social media in their title?
Slide 37: Who do you know that is looking for social media consulting for their company?
Slide 38: Steve Farnsworth
• If you have answers to my questions, please contact me:
– – – – – – (650) 331-0594 Joltsocialmedia@Gmail.com Facebook: www.facebook.com/stevefarnsworth LinkedIn: www.linkedin.com/in/stevefarnsworth Twitter: twitter.com/TheRealPRMan My Blog: stevefarnsworth.wordpress.com
Slide 39: You Are All Stars. Thanks For Having Me Today
