Slide 1: Banking the Future
Curso master de Banca Universidad de Cantabria Santander, El Solaruco, 28 de Noviembre 2008
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+OlgaGil
olgagil@olgagil.es
Slide 2: ¿Future, what is… Future?
Definitions and translation
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Slide 3: ¿Future?
Tools to consider with notable brand examples 1. Blogs (Johnson & Johnson, Delta Air Lines) 2. Bookmarking/Tagging (Adobe, Kodak) 3. Brand monitoring (Dell, MINI) 4. Content aggregation (Alltop, EMC) 5. Crowdsourcing/Voting (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Online video (Eukanuba, Home Depot) 11. Organization and staffing (Ford, Pepsi) 12. Outreach programs (Nokia, Yum Brands) 13. Photosharing (Rubbermaid, UK Government) 14. Podcasting (Ericsson, McDonalds) 15. Presentation sharing (CapGemini, Daimler AG) 16. Public Relations - social media releases (Avon, Intel) 17. Ratings and reviews (Loblaws, TurboTax) 18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn ) 19. Sponsorships (Coca-Cola, Whirlpool) 20. Virtual worlds (National Geographic, Toyota) 21. Widgets (Southwest Airlines, Target) Peter Kim 22. Wikis (Second Life, T-Mobile Sidekick) http://mashable.com/2008/11/07/social-media-marketing-plan/
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Slide 4: 1
¿How do I get to know the customer using 2.0 tools?
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Slide 5: ¿How do I get to know the consumer using 2.0 tools?
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Bret Taylor: CEO Friendfeed
Slide 6: ¿How do I get to know the consumer using 2.0 tools?
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Slide 7: ¿How do I get to know the consumer using 2.0 tools?
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Slide 8: ¿How do I get to know the consumer using 2.0 tools?
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Slide 9: ¿How do I get to know the consumer using 2.0 tools?
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Slide 10: ¿How do I get to know the consumer using 2.0 tools?
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Slide 11: ¿How do I get to know the consumer using 2.0 tools?
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Semantic web http://feel.uoc.edu “En breu” “soon”
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Slide 12: ¿How do I get to know the consumer using 2.0 tools?
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Eduardo Arcos
Slide 13: 2
¿What about companies, how do they know what the consumer thinks ?
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Slide 14: 2
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Slide 15: 3
¿How do I get to focus better on the customer, given that I know the customer ?
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Slide 16: ¿…Focus better on the customer using 2.0 tools?
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Bernardo Hernández
Slide 17: ¿…Focus better on the customer using 2.0 tools?
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Bernardo Hernández
Slide 18: ¿…Focus better on the customer using 2.0 tools?
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Bernardo Hernández
Slide 19: 4
¿How one goes over changing behaviour, … and start to do grand planning ?
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Slide 20: ¿…Grand Planning using 2.0 tools?
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Tom Raftery
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Slide 21: ¿…Grand Planning using 2.0 tools?
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Tom Raftery
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Slide 22: ¿…Grand Planning using 2.0 tools?
…4
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Tom Raftery
Slide 23: Future? what are the conclusions?
Today Oportunities Just tools Please, your turn…
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Slide 24: Banking the Future
Thank you
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+OlgaGil
