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Slide 1: dgmSearchLab Delivering effective SEO solutions to maximise ROI 23rd March 2006
Slide 2: Why are you here? You have identified Search as a primary channel for driving quality traffic and cost-effective customer acquisition in a continually expanding online market
Slide 3: The online marketplace • Broadband penetration in the UK has now reached over 9.6 million People spend 20% of their leisure time on the internet UK e-retail will grow 36% in 2006, and sales will be worth £26 billion for the calendar year Shoppers will each spend on average more than £1,000 for the first time in 2006 Online advertising spend in the UK increased by 73% in 2005, compared to 2% overall. UK Broadband penetration • • UK Consumer spending online • • Source: Forrester Research 2005, IMRG & EIAA, Advertising Association
Slide 4: The Search marketplace • Search engine usage increased by 23% from 2004 to 2005 (ComScore Media Metrix, 2005) • 55% of online transactions originated from search (Jupiter, 2004) • 84.8% of users found sites through search (GVU, 10th User Survey, 2004, US data) • 61% of people who use Yahoo! believe a natural search result to be the ‘most relevant’ (Source: iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research) • 72% of people who use Google picked a natural search result as ‘most relevant’ (Source: iProspect)
Slide 5: Experienced, credible and successful… • • • Owned by Deal Group Media plc Founded in 1999 2003 – launched on the London Stock Exchange dgmSearchLab dgmPerformance dgmAdNetwork • • No. 1 in Top 50 Best Companies in the UK – Business XL Magazine 2005 No. 3 New Media Company – Marketing Magazine 2005
Slide 6: dgmSearchLab Pioneers in SEM Excellent long-term relationships with major engines Multi-region coverage 24/7 account management • The first SEM company to partner with Inktomi on paid inclusion The first to deliver a pan-European SEO solution The first to integrate proprietary bid management software into the back-end interfaces of Overture & Miva Global coverage and 24-hour account management via dgmSpain & dgmAustralia • • •
Slide 7: dgmSearchLab – Key clients
Slide 8: dgmSearchLab – Natural SEO The dgm approach • • • • Strategic solutions tailored to your e-business ROI-focused High-quality account management Ongoing measurement & optimisation URL optimisation Keyword analysis XML / Trusted feeds Code structure optimisation Eight-point analysis & optimisation strategy Key SEO deliverables • Emphasis on keyword analysis & effective search term targeting Maximising deep-linking Effective Link Management Solution (ELMS) Consultancy on optimising PR content A scalable solution that can be developed in-house SEO STRATEGY Code copy optimisation • • • • Link popularity Internal link architecture Visible copy optimisation
Slide 9: The dgm difference Our unique Co-ordinated Approach to ROI • Strategic coordination across multiple specialities Elimination of supplier conflicts Administrative simplicity    Single Contact Single tag tracking solution Single reporting interface • • dgmPerformance dgmSearchLab Natural SEO dgmSearchLab Pay Per Click • • • Shared learnings in real time Knowledge sharing & best practice Maximise ROI
Slide 10: The situation in search – ‘Now broadband’ A search under the term ‘now broadband’ reveals numerous competitor listings in both the Natural & Paid Search space Source: Google UK Search – 21 March 2006
Slide 11: Optimising the search landscape...CAROI No other provider in the UK is currently able to provide this integrated solution BT and its affiliates occupy the entire search space on the term ‘BT Broadband’ Direct Pay Per Click Performance Pay Per Click Natural SEO Performance Pay Per Click Source: Google UK Search – 21 March 2006
Slide 12: Testimonials Avis Europe “Avis Europe has been successfully working with dgmSearchLab for over 2 years. A tailored bespoke campaign was put together to deliver highly qualified customers across 13 European regions spanning 10 languages. SEO has been a highly cost effective channel for Avis Europe and one which will remain at the forefront of our online activity into 2006.” Mirko Behnert E-Commerce Marketing Manager EMEA E*TRADE “After evaluating the marketplace E*TRADE commissioned dgm to undertake all Search Marketing activity. It is testament to dgm's expertise that since the campaigns inception account numbers have increased, while costs involved to acquire these new users have reduced below our acquisition targets.” Bryan Lip, Alliance Marketing Manager, E*TRADE Australia
Slide 13: Thank you for your time! For more information, please contact me: James Hawkins Head of dgmSearchLab e james.hawkins@dgm-uk.com t +44 (0) 20 7693 5949 m +44 (0) 7812 167290 f +44 (0) 20 7691 1881