Slide 1: That’s hot!
Slide 2: The truths about being a 12 year old girl
Slide 3: I want to fit in Be accepted Be normal Be secure
Slide 4: But I want to stand out Be different Be a leader Be confident
Slide 5: I want to be popular
Slide 6: But I want to be ‘hated’
Slide 7: The truths about Paris Hilton’s relationship with a 12 year old girl
Slide 8: Paris Hilton = the road to living vicariously She’s every girl’s license to adventure. She’s every girl’s ticket to rebellion.
Slide 9: Paris Hilton = love/hate Love her • She’s cool • She’s carefree • She’s sly • She’s rich • She’s uber confident • She’s a man eater Hate her • She’s shameless • She’s shallow • She’s dumb • She’s rich • She always gets what she wants • She’s famous • She’s sexy • She’s a spotlight hog • Completely self absorbed
Slide 10: Paris Hilton = the one every girl wants to be How Paris are you? 3. Your best friend’s boyfriend makes a move on you. Do you: a. Tip your icy cold lemonade over his super-arrogant head b. Grab his hand and lead him behind the drinks stand so you can make out. What you’d do. What you wish you could do.
Slide 11: Paris Hilton = the one every girl wants to be How Paris are you? 2. Your walking down the street when a gush of wind blows your skirt up in the air so everyone can see your undies. Do you: a. Quickly pull it down while you blush and laugh in total embarrassment. b. Hold it up even higher after the wind has stopped, posing for passers-by with a seductive smile. Why hide cute undies? What you’d do. What you wish you could do
Slide 12: Improving the brand relationship
Slide 13: Continue to create intrigue Strategy: Leverage her position as the one that every girl secretly wishes she could be via a two pronged approach: 4. Embellish any and all mildly controversial incidents. The more extreme the better. 5. Give girls more of a glimpse into the ‘inner workings’ of Paris Hilton. Start to answer the question, ‘How can I be more like her?’
Slide 14: Continue to create intrigue Execution: • Keep up the PR hype on her outrageous lifestyle ie her latest boy conquests and break-ups, friend bash-ups and shopping sprees. • Create and leak new Paris scandals ie Paris and her new female lover. • Provide girls with an opportunity to express their inner ‘evil twin’ via Paris Hilton ‘bad girl’ clothing and intimate apparel. • Have Paris disclose her dating secrets in a sizzling ‘tell all’ book.