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Slide 1: The Big Deal over Social Media Marketing Marketing Natalie Guse Click to edit Master subtitle style Social Bookmarking! 11/28/09
Slide 2: Social Media Marketing Definition + History Bookmarking Sites! What to know! Comparison! Summary! 11/28/09
Slide 3: Definition! 11/28/09 ?
Slide 4: Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the Click to edit Master aren't style resources themselvessubtitleshared, merely bookmarks that reference them. Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content". 11/28/09
Slide 5: Information Mister-wong.com Description Mister Wong is one of the largest European social bookmarking sites[1] and it is much like del.icio.us. It is a German startup, and it was started in March 2006 by Kai Tietjen. It is currently available in German, English, Russian, Chinese, Spanish and French. Use/Benefit Category: Bookmarking Site Primary Value: Strong profile ranking User: 148,773 visits • Bookmark sites 11/28/09
Slide 6: Where are people digging from? 11/28/09
Slide 7: Rank #8 Web Site Ranking & Discovery (social bookmarking) Original founders: Geoff Smith, Garrett Camp Owned by Ebay until 2007 when it was bought back By two original founders backed by investors. 4,603,001 Unique Visitors 11,231,779 Visits Annual Growth of 17.21% StumbleUpon uses collaborative filtering (an automated process combining human opinions with machine learning of personal preference) to create virtual communities of like-minded Web surfers. Rating Web sites updates a personal profile (a blog-style record of rated sites) and generates peer networks of Web surfers linked by common interest. These social networks coordinate the distribution of Web content, so that users "stumble upon" pages explicitly recommended by friends and peers. Users rate a site by giving it a thumbs up, thumbs down selection on the StumbleUpon toolbar, and can optionally leave additional commentary on the site's review page, which also appears on the user's blog. This social content discovery approach automates the "word-of-mouth" referral of peer-approved Web sites and simplifies Web navigation. Stumblers also have the ability to rate and review each others' blogs and join interest groups, which are community forums for specific topics. Users can post comments in the manner of a discussion board in these groups and post links to Web sites that apply to the specific topic 11/28/09
Slide 8: Do you want to know how to use Bookmarking to promote your business, to spread out your message and to increase traffic to your website? Then, you can purchase this presentation for $25 at http://businessinmotion.weebly.com/our-online-store.html This Power Point Presentations consists of 51 slides about the definition of bookmarking, as well as statistics and 11/28/09 demographics and ways to utilize it to its fullest.