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Slide 1: Social Media Marketing www.toputop.com
Slide 2: Social Media : Social Media is about People, Technology and real-time Conversations. Social media marketing is a form of internet marketing. It is about Communicating, participating. Social Media is about socialization of information. It is about reading, writing, creating, and sharing of information. Social media is Editable, Fast, Historical Popular, conversation. Social Media is very helpful for SEO. Social Media SEO Perspective • On-page Optimization : Only 25% • Off-page Optimization : 75 % (Very important consideration) • Social Media is all about Linking, Linking, Linking… www.toputop.com
Slide 3: Different types of Social Media are • • • • Content-based Personality-based Interest-based Interactive-based In Social Media Marketing we need to consider below four key areas • • • • Personal Media Business Society Authenticity and Authority is very important in Social Media Marketing. www.toputop.com
Slide 4: Corporate companies using social media at its best are • • • • • • • Dell Jet Blue Blackberry Comcast Barack Obama Network Solutions HP Social Media Optimization role in Social Media It is optimizing social media formats like photos, videos, digital documents through social media channels to generate traffic and publicity. It is about bookmarking, social tagging, tag clouds, Social Media Applications, digging, www.toputop.com
Slide 5: Latest Trends in Social Media • Social Networks • Digital Asset Optimization • Micro blogging • Web 3.0 • Video Main sources of Social Media are • Social Networking – Facebook, MySpace • Professional Social Media – LinkedIn • Wiki • New Media Releases • Blogs – Technorati – Comments – RSS feeds • Podcasts • Vlogs • Social Events calendars – Meetup, Upcoming • Video Sharing – YouTube – Metacafe www.toputop.com
Slide 6: Social Media tools : • • • • • • • • • • • • • Widgets Wikis RSS UGC – User Generated Content Crowd sourced activity Profiles Tags Trackbacks Basic HTML Comments Memes Blogs VNR 2.0 www.toputop.com
Slide 7: Social Media = Outbound Marketing + Inbound Marketing. Outbound Marketing • Telemarketing • Email blasts • Direct mail • Print ads • TV / Radio ads • Trade shows Inbound Marketing • SEO / SEM • RSS • Viral videos • Free tools/trials • Blogging • Social Media www.toputop.com
Slide 8: Social Media Marketing www.toputop.com