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Slide 1: Economy Boosting Plan Communication Campaign New ways to speak to business and change the economy for the better Baltic PR Awards RIGA 2011 Balys Narbutas
Slide 2: Situation in 2009 18% decrease in GDP Business stagnation Unemployment rate increased from 5,8% (2008) to 13,7% (2009)
Slide 3: The Economy Boosting Plan was created to stimulate the economy
Slide 4: Objectives To inform business To communicate in accessible, easy-to-understand and motivating way To find original and relevant ways of communication
Slide 5: Strategy To show good examples for other business people to follow.
Slide 6: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 7: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 8: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 9: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 10: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 11: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 12: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 13: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 14: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 15: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 16: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 17: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 18: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; > 50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 19: Execution Supplement of a leading business daily Verslo Žinios (Business News) > 350 advertorials mentioned in print media; >50 TV reports and radio interviews with business representatives. Yearly business event Gazelė (Gazelle): > 9 regional conferences + closing event; > 1000 business representatives took part.
Slide 20: Results 6 campaigns in August 2009 – December 2010; 78% of the broader audience and 83% of target business audience reached. Survey: 63% stated that EBP measures really work. Data of institutions: Number of small business inquiries and general number of applications increased.
Slide 21: Thank You!