Slide 1: Brand Heroics!
Slide 2: Brands
Why are they so important?
– Think about how they are designed…
What does a brand bring to a game?
– Think about Halo, Halo 2 and Halo 3
Think about it!
Slide 3: Activity
Let’s play the Post-it note game: Rules • You may only answer ‘yes’ or ‘no’ • You may not shout out names • Wait until the end of the game to find out if you’re right!
Slide 4: Who am I?
• • • • • • • Charles Martinet provides my voice I wasn’t always this big I don’t live alone I’m pretty busy I like pizza I don’t own many clothes I’ve got some really good friends!
Slide 5: Did You Get it Right?
Slide 6: The Cult of Mario
• Mario has appeared in 200 games since his conception. • His ‘dad’ is Shigeru Miyamoto of the Nintendo Corporation. • Mario, the brand has sold more than 285 million units worldwide – that makes him as recognisable as Jesus. (The Bible has shifted over 6 billion units)
Slide 7: When is a Game Brand not a Game Brand?
• When it’s a licence?
– Give me 1 example
• When it’s a film?
– Give me 1 example
Slide 8: Building The Brand - Activity
Look at your post it note from the game earlier. • Who or what is your brand? • Where would a games company start in the promotion of the game?
Write down a few ideas and discuss them!
Timeframe: 5 Minutes
Slide 9: Other Brands to Consider
