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Slide 1: Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com
Slide 2: Sa.e.les = Shailesh      AzMortgage Guru.Com AgentGenius.Com Active Rain Social Media Wiz AIRMarketing.Com/Blog
Slide 3: Traditional Marketing Deliver a targeted message to a segmented audience to achieve maximum conversion One dimensional One way communication Shouting vs. dialogue
Slide 4: New Media Marketing     Social Interactive Dialogue Conversational     Personal Authentic Transparent Engaging
Slide 5: It's reached a tipping point  60% of Americans interact with companies on a social media website One in four interact more than once per week 93% of Americans believe a company should have a presence in social media 85 % believe a company should also interact with its consumers via social media. Boston consultant firm Cone, Boston Globe, September 25, 2008   
Slide 6: What they want from you…  Companies should use social networks to solve my problems (43%). Companies should solicit feedback on their products and services (41%). Companies should develop new ways for consumers to interact with their brand (37%). Companies should market to consumers (25%).   
Slide 7: What this means….  You’ll need to have a social media presence Develop and execute an effective strategy Ideally, social meida will be integrated within your overall marketing  
Slide 8: Marketing
Slide 9: Pre-requisites to success   Exceptional product/service Transparency ◦ Willing to be open  Accessiblity ◦ Respond to every social interaction in a timely fashion
Slide 10: The Three Keys to Success  Passion ◦ About your company and industry  Passion ◦ From your customers  Passion ◦ About the new medium
Slide 11: Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement: Remember what “social” means)
Slide 12: Where are your customers  Discover: ◦ Where are they on social networks ◦ What are they doing  Observing, spreading, commenting, creating, enhancing ◦ Information seekers vs. Engagement seekers  Using: ◦ Online surveys ◦ Social Footprint (using eMail database)
Slide 13: Areas for Integration  CRM ◦ Use tags, categories with analytics to drive CRM  Direct Mail (eMail too) ◦ pURL’s  Newsletters ◦ Blogs into eNewsletters
Slide 14: Remember What "Social" Means  Avenue for connections ◦ Post teaser links, articles, videos to drive traffic to your web-hub (blog or website) ◦ Need to network and develop meaningful connections  Don't be like an Amway salesman at a neighborhood party
Slide 15: Conclusion Don’t ditch traditional marketing in favor of social media Instead figure out ways to integrate the two
Slide 16: Questions? Shailesh Ghimire sghimire@gmail.com SocialMediaWiz.com Twitter.com/Shailesh