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STARTING A BUSINESS NOW part4 of commando business 



www.startingabusinessnow.com How do you find my previous article regarding starting a business now or making your business grow? Now, that we are facing economic crisis we need to get all the strategies to keep our business. If you've seen the other three articles, I recommend that you check this fourth article also and if you have time please do comment on my blog, subscribe and avail the free copy of CD.Hurry! I will soon be giving free ebook also. You will sure enjoy it.

 

 
 
Tags:  marketing strategies  business advice  business ideas  effective marketing  new business  marketing ideas  business tips  small business  starting a business 
Views:  692
Published:  July 29, 2009
 
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Slide 1: 6 steps to effective marketing Part 4 of the 6 Part Series…”How to Dominate Your Target Market in any Economic Climate” Dan Cavalli To find out more about me and what I do go to: www.google.com and search “Dan Cavalli” and see my credentials as an expert author, small business expert, writer of hundreds of business articles, a builder of businesses and much more are there for your reading pleasure. Eliminating discounting forever. There are two essentials you must have in business before you consider back office products, management, staff, accounting systems, shop refurbishment or on road sales representatives. They are: 1. Marketing 2. Product Being good at your job is not good enough. Thousands of people are good at what they do. Even your competitors are doing well. So what! You maybe be saying to yourself, you wouldn‟t have any customers if you weren‟t good enough. Sure you may have some but how do you get double, triple and quadruple that number to really make a difference? You simply have to be different, not necessarily better, in order to get more than your fair share of business. Marketing is about re-packaging what you sell so it is perceived to be different and better than what your competition has. But to get this out in the market place I‟ve had to tell as many people as I can about it. If you don‟t do this, your customer will always go for the cheapest product. That‟s human. When a business person‟s only intelligent reply to selling more is to price cut. I can‟t help but think they deserve to starve. The sooner they get out of business or go broke the better because discounting is the death to businesses. The worst thing is that customers begin to expect it! All is not lost though because there are things you can do to raise your prices and still outsell your competition: TIP: Put a dollar value on your FREE product or service. Build into the price of a paid service something you may be providing for free! Build up the free product by advertising it for a price. Then be prepared to give it away. The customer will then realize the value of a free gift. Remember something easily obtained is easily squandered so put a value on it with limits for its attainment. TIP: Instead of calling your commonplace product or service a generic name like ‘dog food’ call it something that turns on the imagination, something your customers’ desire but don’t
Slide 2: need! An example of this is would be to call ordinary dog food, „Champ food‟ the food that champion dogs love to eat! Are you still with me? I know we are still introducing more concepts that need to be done to be successful, but remember it‟ll all be worth it. Here‟s where it all starts to come together. To Get my FREE CD that reveals “How to Make any Business Bring in More Dollars, More Leads and Customers in any Economic Climate” Guaranteed! Simply go to: http://bit.ly/6secret Full article of Dan Cavalli is available in 6 parts, to view the article visit http://www.startingabusinessnow.com ###

   
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