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Slide 1: C o l dwe l l Ban ker Re sident ia l Bro kerage Histor ic Le esburg The Coldwell Banker Difference Owned and Operated by NRT LLC. 545-A East Market Street – Leesburg, Virginia 20176 P. (703) 771.8888 F. (703) 777.4626 www.CBMove.com/Leesburg
Slide 2: Welcome To Prospective Agent / Licensee: I want to personally welcome you to Coldwell Banker Residential Brokerage Leesburg. Located at the doorway to Historic Leesburg, our office proudly serves Loudoun County, Fairfax County and the surrounding areas. From its beginnings in San Francisco in 1906, Coldwell Banker has always concentrated on superior customer service and today enjoys a 96% name recognition world-wide. Buyers could come from New York, Paris, Sydney or Tokyo, and with over one hundred and eighty four billion dollars in foreign investment in residential real estate in the United States annually, only Coldwell Banker has 3,900 offices in 42 countries and territories. From a small condominium to an estate home, our exceptional and experienced agents can successfully negotiate any customers’ requirements. Our high tech, high touch approach to real estate allows our agents to work with their customers and clients anywhere anytime. Our web based contract system allows customers to view and execute contracts – securely online. Coldwell Banker’s superior Internet technology provides our sellers the opportunity to reach over 24 million viewers per month. Placing a property on the Internet is not enough. In today’s market, your real estate company needs to understand where the buyers are viewing properties and have strategic plans for search engine optimization. Coldwell Banker utilizes over 63,000 key words and well placed banner advertising. No other real estate company has a full time team dedicated to studying web trends and constantly fine tuning our resources to reach today’s buyers, while providing the content consumers desire. I hope you will discover the difference in Coldwell Banker and join the Washington Metro areas real estate technology leader. Brian Whritenour Branch Vice President Coldwell Banker Residential Brokerage Leesburg O. 703.771.8888 C. 703.927.6587 BWhritenour@cbmove.com The Coldwell Banker Difference
Slide 3: About Coldwell Banker Residential Brokerage The Coldwell Banker Difference
Slide 4: The Coldwell Banker Heritage Colbert Coldwell Benjamin Banker Coldwell Banker draws upon more than 100 years of leadership and success, success that is built upon a commitment to honesty, professionalism and exceptional customer service. In 1906, following the devastating San Francisco earthquake, young real estate associate Colbert Coldwell understood the importance of neighbors helping neighbors. The devastated city needed honest, knowledgeable and professional real estate services to help them rebuild. Coldwell launched a company dedicated to placing the customer’s interest above all else – a principle that revolutionized the burgeoning real estate industry and began a proud company tradition. In 1913, Benjamin Arthur Banker joined Coldwell’s firm. Banker soon became a partner and the two built a company based upon uncompromising ethics and exceptional customer service. One hundred years later, Coldwell Banker continues this tradition as one of the most well-known and respected real estate companies in the world. A Tradition of Local Community Support The Coldwell Banker Residential Brokerage Cares Foundation builds upon a history of supporting local communities through a wide variety of philanthropic and volunteering activities. The Cares Foundation is guided by local Coldwell Banker agents and employees and it is with pride that we disperse 100% of all funds raised to selected Mid-Atlantic partners. The Coldwell Banker Difference
Slide 5: Corporate Administration President Greater Washington Metro pvalentino@cbmove.com Paul Valentino Regional VP rpapuchis@cbmove.com Ruth Papuchis The Coldwell Banker Difference
Slide 6: Realogy Franchise Group Sotheby s IN T E RN A T ION A L RE A LT Y Sotheby s I N T E R N A T I O N A L R E A LT Y B����� H���� ��� G������ corcoran corcoran group real estate The Sunshine Group, Ltd. The Coldwell Banker Difference
Slide 7: 2007 Power Report No. 1 NRT, Inc. Bruce Zipf President & CEO 2006 Sales: $193,800,000,000 2006 Transactions: 392,452 Number of offices: 1,004 Number of agents: 61,000 accountable to our consumers and more responsive to their needs. In the long run, that propels NRT’s family of companies to the next level. We also saw a change in many of the markets that NRT operates in. East and West Coast markets were impacted in 2006—that began in the latter part of ’05 and continued into ’06. We were able to be insulated to a degree because we operate in the Midwest as well. We believe that we were able to seize the opportunity that market created and create a point of differentiation with our full-service real estate model. We were able to highlight the power of our network and provide the best buyer pool out there. We started an initiative in ’05 when we started to see a change in the marketplace. It caused us to focus on the quality of our salespeople rather than the quantity. In the past, real estate companies would focus on how many heads they brought in versus the quality of the individual. Along those lines, I believe that our management needs to develop their ability to articulate our value proposition so that agents can do a better job in articulating that value proposition to clients. We have developed a comprehensive management development program to be delivered internally within our organization. This is designed to help them create more powerful agents and better managers along the way. What most impacted NRT’s business—for better or worse—in 2006? On the better side for NRT’s business has been the continued surge of the Internet and technology. I believe we all agree that today’s consumers want information on a realtime basis. They want focused information and they want to receive it in the way they want it. NRT’s strong investment in technology is allowing us to give consumers what they want. NRT made a significant investment with Realtor.com two years ago and we’ve supplemented that with 30 local operating Web sites and nationally branded Web sites. We’ve blended a nationally powerful Web site with local, regionally branded sites to provide information to consumers on various different levels. We’ve combined that with LeadRouter, which connects consumers on any of those Web sites with a sales associate who can be immediately responsive to their needs. As technology evolves, we are far more “As technology evolves, we are far more accountable to our consumers and more responsive to their needs. In the long run, that propels NRT’s family of companies to the next level.” – Bruce Zipf, President & CEO, NRT, Inc. act ions $S Voluales me The TOP 500 Trans Rank 1 2 3 4 5 6 7 8 9 10 Sales Rank Company 1 2 3 17 6 19 21 15 12 7 NRT Incorporated HomeServices of America, Inc. The Long & Foster Companies, Inc. Crye-Leike Realtors Prudential Fox & Roach Realtors Howard Hanna Real Estate Real Living, Inc. Coldwell Banker United Realtors Allen Tate Company John L. Scott Real Estate te Sta es Tran s Offi c NJ MN VA TN PA PA OH TX NC WA 392,452 182,786 105,679 32,109 29,798 28,180 28,008 27,029 24,446 23,156 193,800,000,000 58,139,767,351 38,527,801,000 5,484,645,079 11,161,580,436 5,246,460,032 5,174,594,246 5,532,430,894 5,710,064,511 8,804,687,363 1,004 390 252 71 67 87 66 54 38 40 Reprinted with permission of RISMedia, Inc., publisher of REAL ESTATE magazine � (800) 724-6000 or rismedia.com � April 2007 Age 61,000 20,366 16,045 3,625 4,149 2,703 2,056 1,946 1,530 1,920 nts
Slide 8: Mid-Atlantic Map R M Fairfax COLDWELL BANKER RESIDENTIAL BROKERAGE MID-ATLANTIC RE Fairfax The Coldwell Banker Difference REGIONAL VICE PRESIDENTS: PURPLE - Ruth Papuchis RED - Dean Cottrill
Slide 9: Local Expertise...Global Connections The right buyer for your property could be across the street — or around the world. Coldwell Banker Residential Brokerage is connected on a global scale, reaching qualified home buyers anywhere in the world. Nationally... Over 950 offices in 35 of the nations largest metropolitan markets Coldwell Banker is part of the NRT family of companies. NRT LLC, a subsidiary of Realogy Corporation, is the nation’s largest residential real estate brokerage. Internationally... Over 3,900 offices in 28 countries Through our parent company, Realogy Corporation, and its associated partner ships, we have the opportunity to relocate people from around the world to the Mid-Atlantic. Andorra Aruba Australia Austria Bahamas Bahrain Belgium Belize Bermuda British Virgin Islands Canada Caribbean Cayman Islands Czech Republic China Colombia Costa Rica Denmark Dominican Republic Egypt Europe Faeroe Islands Finland France Gibraltar Germany Greece Greater Africa Honduras Hungary India Indonesia Ireland Italy Jamaica Japan Kuwait Latin America Lebanon Liechtenstein Luxembourg Malta Mexico Middle East Monaco The Netherlands Nevis Nicaragua Norway Panama Peru Poland Portugal Qatar Romania San Marino Saudi Arabia Scotland Singapore Spain St. Croix St. Maarten St. Thomas Sweden Switzerland Turkey Turks and Caicos Islands United Arab Emirates United Kingdom United States Vatican Venezuela *Subject to change The Coldwell Banker Difference
Slide 10: The Tools to Succeed The Coldwell Banker Difference
Slide 11: Strategy for Success • Regional advertising, programs, products and services to attract the “best of the best!” • Affiliation with one of 68 Coldwell Banker Residential Brokerage offices across the Mid-Atlantic & the world-wide Coldwell Banker network • Career & Technology training • Real Estate Assessment Profile • Mentoring by experienced agents • Competitive compensation package • Enhanced Web site with multi-photos and our exclusive LeadRouter™ • Coaching by sales manager • Staff support and office resources • CBinside.com • Work@nywhere software • Sales meetings & advanced training • Special events • Continuing education • National designation programs • Recognition & awards The Coldwell Banker Difference
Slide 12: Services through our Company Financial Competitive Compensation Package Agent Benefits Package Discounts on Computers, Travel, Etc. Marketing Tv/Radio/Internet/Billboard/Magazine/Newspaper Advertising CB Marketing Mall CBRB Prospecting Tools Signage & Installation Services Coldwell Banker Previews Luxury Homes Marketing CBRB Concierge Services Client Follow-Up Programs Hispanic Marketing Tools Electronic Advertising System Senior Advantage Listing Benefits Program Public Relations Home Incentives For Teachers (Hit) Home Incentives For National Security Agency Home Incentives For Nurses (Homecare) Seller Services Guarantee Buyer Services Guarantee Education Real Estate Licensing School Career Development & Counseling Foundation for Success Initial Education Program Extensive Education for New Agents Accredited Real Estate Professional Designation Continuing Education Advanced Professional Enhancement Integrity Selling Course International Business Conference Coldwell Banker Online Learning Technology Regional Web Site – CBmove.com Free CBmove.com Agent Personal Web Site National Web Site – Coldwellbanker.com Showcase Enhanced Listings on REALToR.com® Leadrouter™ Lead Management Technology Agent Company Email Address Company Intranet Information Site – CBinside.com office Computers With Essential Software & Internet Company Network Connection At Home Work@nywhere Software ToolKit – Web Based CMA & Listing Presentations Internet-Based Contracts & Forms Library Electronic Buyer & Seller Presentations Technology Help Desk eNeighborhoods Software Program Services Relocation Services Mortgage Services Title Services CB Home Protection Plan Warranty Homeowners & Auto Insurance Commercial Properties Service Property Management Life Insurance Health Insurance Retirement Plans Legal Services/Defense Coastal Vacation Rentals National Designations & Awards Auction Services The Coldwell Banker Difference
Slide 13: 100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE Office and Company Support Administrative Staff Business Processing Senior Leadership Support Manager as Professional Coach Manager Assistance with Business Planning Manager Assistance with Marketing Manager Assistance with Problem Solving Manager Assistance with Dispute Resolution Manager Knowledge of the Market Manager Assistance with Fee Protection Manager Review of Contracts Manager Emotional Support Sales Meetings office Advertising Programs office Workshops Opportunity Time office Direct Mail Programs Internet Advertising Programs Search Engine Placement LeadRouter™ Featured Homes Availability on REALToR.com® School and Community Information on CBMove.com Buyer Watch Electronic Contracts and Forms Library Showcase Enhanced Listings on REALToR.com® The Coldwell Banker eMarketing Advantage Image 100 Year Legacy of Trust National and Local Name Recognition 98% Consumer Awareness among our Target Market Marketing Advantage & Personal Promotion Newly Affiliated Sales Associate Announcements Just Listed / Just Sold Postcards Personal Brochures Color Business Cards Yard Signs & Directional Arrows Sign Riders CB Marketing Mall Client Follow-Up Program Previews Luxury Home Marketing Program Print Media Advertising (Washington Post, Marketing, Advertising and Personal Promotion National TV Advertising Campaign Spot Runner Cable TV Advertising Radio Campaigns Yard Signs & Directional Arrows Annual Open House Celebration Just Listed / Just Sold Direct Mail Postcards Home Buyer Guidebook Home Enhancement Guide Theme Promotions (Fire safety, Celebrate America, etc.) Senior Advantage Listing Program Marketplace Home Guide Coldwell Banker Market Watch Open House Marketing Materials Name Badges Prospecting Tools Client Follow-Up Program Hispanic Marketing Tools Home Incentives for Teachers, NSA, Nurses, Restaurant Association Focus Group Research to Understand Buyers and Sellers Spot Runner TV Ad Creation & Media Placement Baltimore Sun, BALTIMORE Magazine etc.) Education Buyer & Seller Presentation Materials Electronic Seller Presentations Electronic Buyer Presentations ToolKit Listing Presentation & CMA Seller Services Guarantee Buyer Services Guarantee Listing & Selling Kits Foundation for Success Continuing Education Courses Technology Education with Mobile Laptop Labs online Education Courses Management Development Program Leadership Development Series Integrity Selling® Commercial Services Courses Tech Fairs National Speaker Series International Business Conference Educational Sessions Senior Leadership In-office Training office Sales Meeting Presentations Coldwell Banker University Courses E-Marketing Specialist Designation Seniors Designation Education CBINSIDE tips Rookie Rallies Rookie Retreats office Administrators Training Power Pricing, Positioning & Presentation Email Marketing Building Your Best Website Fair Housing Certification
Slide 14: 100+ Reasons to Believe in CoLDWELL BANKER RESIDENTIAL BRoKERAGE Office Supplies & Equipment Day to Day Supplies Direct Phone Lines Mongo Fax Scanners Color Printers Digital Cameras Courier Service Desk Space High Speed Internet Access Electronic Contracts & Forms Library Community Involvement Coldwell Banker Cares Foundation Habitat for Humanity Harvest for the Hungry Operation Thanks National Relief Efforts Student Mentoring Program Local office Community Involvement Support Services & Departments Agent Programs, Benefits & Discounts Agent Retirement Program Health Insurance Life Insurance Long Term Care Insurance College Savings Plans Comprehensive Financial Planning Military Best Program Resort Properties Senior Advantage Program Coldwell Banker Concierge Dell/HP Computer Purchase Program Cell Phone Discounts Travel Discounts Preferred Supplier Discounts Legal Defense Fund Agent Property Purchase Program for own Account Recognition & Awards Education Department Marketing Department Service Center Previews Luxury Homes Marketing Department Public Relations Concierge® Services MyConnect1 Utility Connection Service Lead Center Relocation & Business Development Property Management Commercial Services Division New Homes Division Coldwell Banker Home Loans Preferred Service Mortgage NRT Mid-Atlantic Title Coldwell Banker Home Protection Plan NRT Insurance Agency Legal Department with In-House Counsel Diversity Group Vacation Rentals Auction Services Weekly and Monthly office Recognition Company Annual Awards International Annual Awards Elite Retreat Top Producer Trips Local Association Leadership Support Press Releases Truly Remarkable Service Billboards on CBINSIDE Sales Associate Advisory Council Information Technology Strength, Stability & Standards Strength of NRT World Wide Expertise with the Local Touch Financial Stability Business Respect (100 years) Locally Managed 70+ Mid-Atlantic offices Non-competing Managers Networking & Referral Opportunities Coldwell Banker Listings (REALTOR.com®, Google, Yahoo!) Company Email Service High Speed Internet Access Private Network Drive for Each Sales Associate Work@nywhere Software Allowing Remote Access to Network Voice Mail for Each Sales Associate Mongo-Fax Sending Faxes to eMail Scanners Color Printers Digital Cameras NRT Technology Help Desk Coldwell Banker National Technology Help Desk LeadRouter™ Help Desk Virus Protection The Coldwell Banker Difference
Slide 15: E-Marketing Advantage CBRB continues to raise the bar in our Internet marketing efforts. online real estate evolved, new sites and opportunities arose, and our strategy evolved with it. As a company, we have decided to seize the best opportunities so we may offer our sellers’ the most exposure for their properties, the fastest response to online inquiries and the finest quality interactive programs in the industry. According to the National Association of Realtors® Profile of Home Buyers and Sellers, 80% of all buyers use the internet as a key information source when searching for a home. In the study, there is a noted shift in how a buyer found the home they purchased: • • • • • 36% of buyers found the home they purchased through a real estate agent 24% of buyers found the home they purchased through the Internet 15% of buyers found the home they purchased through yard signs 5% of buyers found the home they purchased through print newspaper ads 1 1 1 1 Buyers obtain other valuable research online including school and neighborhood statistics1 The Coldwell Banker Difference 1 Data courtesy of National Association of REALToRS® 2006 Profile of Home Buyers and Sellers
Slide 16: E-Marketing Advantage To capture the online buyer, we’re generating broad exposure for your property with unprecedented spending at America’s leading Internet real estate sites and portals. Our online marketing strategy continues to change and evolve with the ever-changing online real estate space. Just a few years ago, sites like Trulia, Zillow, and FrontDoor didn’t exist, Google™ wasn’t displaying real estate listings, and Yahoo!® Real Estate had a decidedly different flavor. As the online Real Estate space evolved and home seekers began to integrate online searching into their home buying experience, Coldwell Banker Residential Brokerage has continued to keep pace with real estate buying habits. CBmove.com ColdwellBanker.com ColdwellBankerPreviews.com® OpenHouse.com FrontDoor.com RealTOR.com® Trulia.com Yahoo.com Google Base™ Zillow.com WashingtonPost.com BaltimoreSun.com HomeDatabase.com NYTimes.com NYT Great Homes Forbes.com Homescape.com enormo.com IHT.com Cyberhomes.com aOl.com Today, you will find your property, your agent and the Coldwell Banker brand on the most visited web sites and real estate portals on the web. Not only will you have the exposure, but your agent will promote the features most online home seekers demand; multiple photos, maps, descriptions and school and community information. The Coldwell Banker Difference
Slide 17: E-Marketing Advantage Owning the Internet’s Best Real Estate Now, when you ask “What are you doing to sell my home?” your Coldwell Banker Residential Brokerage sales associate has the ability to respond: • “I’m generating broad exposure for your property with unprecedented spending at America’s leading Internet real estate sites and portals” • “I’m posting multiple photos of your home and a detailed property description – two of the most sought after features by online home shoppers.”1 • “I’m using 56,000 search terms at the Internet’s biggest search engine sites to drive home buyers to our online properties.”2 • “I’m using the latest technology to respond immediately to your service requests and the inquiries of interested buyers.” Coldwell Banker has invested more resources than any other real estate company to market your property on a worldwide platform: • $45 million invested in online advertising, enhanced text, images and banners2 • 56,000 search terms to capture those buyers using popular search engines such as Google™, AoL, Trulia and Yahoo!®2 1 The Coldwell Banker Difference 2006 National Association of REALToRS® Profile of Home Buyers and Sellers Based on the estimated retail value of NRT LLC’s annual spend for REALToR.com® and search engine advertising. Coldwell Banker Residential Brokerage is a memeber of the NRT family of companies. NRT has over 1,000 offices and 64,000 sales associates operating in over 35 metropolitan areas 2
Slide 18: LeadRouter™ Keeping You at the Center of the Transaction When surveyed, 92% of buyers felt an agent’s speed of response was very important and second only to the agent’s knowledge of the buying process.1 Timing is everything. Realogy has exclusive rights to LeadRouter™, a revolutionary new program that is one of the most powerful tools available today to ensure every lead from your listings gets to you and receives a fast, professional response. It is designed to increase your sales and deliver exceptional customer service in real time. The cost to you? ZERO How Does LeadRouter Work? All leads from your listings on cbmove.com, coldwellbanker.com, REALToR.com and all of the sites featured in the eMarketing Advantage plan are fed directly to your cell phone within seconds, keeping you at the center of the transaction. Online inquiries about your listing go directly to you within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your listing and its unique selling features – you! Coldwell Banker Residential Brokerage is committed to providing you with technology solutions for an ever-changing marketplace. Together we will continue to build on our position of undisputed leadership, one that promises continued excellence, innovation, and exceptional customer service. 1. Interested buyer emails an inquiry about your property and our rapid response system immediately initiates a call to your sales associate’s cell phone. 2. Your sales associate is notified within seconds and has the ability to provide a swift, knowledgeable response. The Coldwell Banker Difference 1 2006 National Association of REALToRS® Profile of Home Buyers and Sellers
Slide 19: LeadRouter™ Resources Coldwell Banker Residential Brokerage Take the Lead with LeadRouterTM Bob Smolinski, Warrenton, VA Coldwell Banker Residential Brokerage Since incorporating LeadRouterTM into his sales platform, Warrenton E-agent Bob Smolinski has received numerous calls from prospective clients. So, it came as no real surprise when he received a call over Labor Day Weekend. Bob promptly accepted the lead and immediately began working with the client -- ten days later Bob had a contract on a $234,500 property. “This client was obviously a serious buyer, and was excited to have found what she was looking for in so short a time! I look forward to spending quality time with my cell phone and the LeadRouterTM network as just another vital facet of my business. The LeadRouterTM initiative has proven to be an efficient and welcome feature of expanding my business!" – Bob Smolinski Jim Cates, Frederick, MD Coldwell Banker Residential Brokerage Frederick sales associate James Cates didn’t waste one minute returning a call to a potential client who was interested in a property they’d found at ColdwellBanker.com. In fact, when James returned the call – one minute after the customer had visited the website – the callers remarked how impressed they were with his quick response. Cates assured them that they would “get used to excellent service and quick response.” After visiting the property on two separate occasions, the clients submitted an offer which was accepted and they settled on the property 17 days later. “Without LeadRouterTM I would not have been able to impress my client from a sign call or a duty call!” – Jim Cates Christina Ager, Ocean City, MD Coldwell Banker Residential Brokerage Two rapid responses to LeadRouterTM calls helped Christina Ager, a sales associate with the 52nd Street office of Coldwell Banker Residential Brokerage in Ocean City, gain two new clients. Upon receiving the LeadRouterTM calls on her cell phone, Ager immediately returned them, amazing her customers. Ager set up appointments with both of her newfound clients to show properties in the coming weekends. Her first appointment ended in the sale of an $870,000 property that weekend. Her second client, an internet savvy buyer who found the property they wanted online, recently closed their deal with Ager. “My clients were ecstatic that I promptly and professionally responded to their online inquiries. Thanks to LeadRouterTM, I just closed two deals this month.” – Christina Ager Chuck Wilde, Washington, DC Coldwell Banker Residential Brokerage Washington, D.C. sales associate Chuck Wilde received a call recently, via LeadRouterTM, from a New York City architect. The caller was interested in Chuck’s junior one-bedroom efficiency listing in Dupont Circle. Unfortunately, the property was already under contract, but Chuck talked at length to the client, learning what his needs were, promising to track the market for similar properties. A month later Chuck found a similar property in a different building, his offer was accepted and a very satisfied client settled on the property a short time later. “All of this transpired as a result of LeadRouterTM and without me having ever met the client and without the client ever visiting the property in person. LeadrouterTM is changing the way we do business by making us more competitive.” - Chuck Wilde The Coldwell Banker Difference www.cbmove.com Owned and Operated by NRT Incorporated 11/05
Slide 20: ools Internet Strategies – Resources & T The E-Marketing Advantage strategy is to continue driving qualified buyers and eager sellers to our agents via the web. As we continue with the development of CBMove.com as well as our relationships with ColdwellBanker.com and Realtor.com. We have launched programs with Google Base, Yahoo Classifieds and Trulia, not to mention our local program with the WashingtonPost.com, the BaltimoreSun.com Zillow and AOL, as well as expanded relationships within the Mid-Atlantic market. In addition to our strategic online advertising programs, Coldwell Banker Residential Brokerage offers various tools that allow our agents to market themselves with easy to use interactive programs and support materials. CBMove.com This is the Coldwell Banker Residential Brokerage Mid-Atlantic web site. This web site generates over 7 million page views per month consistently. CBMove.com offers the online home seeker the information they demand: • Every property for sale from every broker in the Mid-Atlantic • open House event information from every broker in the Mid-Atlantic • Save a search function, email alerts accounts, driving tours and directions, photos, tours, school and community information and much more • Specialized searches for our luxury homes marketing program, Previews • An agent accessed administration tool allowing our associates to interact with their clients, search for registered buyers, email their colleagues, view hits to their listings, manage their web page, administer photos and maps and much more The Coldwell Banker Difference
Slide 21: Internet Strategies – Resources & T ools Personalized Web Page www.CBMove.com/agent.name CBMove.com is a premium online marketing tool for sales associates. With specialized marketing programs and innovative tools that attract the broadest pool of qualified buyers and sellers, CBMove.com has it all. Each agent receives a FREE personalized web page on CBMove.com, which promotes you, your contact information & ALL your listings. • As a listing tool, this site shows Sellers that you are serious about marketing their home on the Internet by promoting their listing with multiple photos, virtual tour links and open house alerts. • As a lead generation tool, CBMove.com offers the latest technology that makes online home searching more productive. CBMove.com brings the buyers directly to you with the help of search engine campaigns, online advertising and traditional media promotion. The cost to you? ZERO! The Coldwell Banker Difference
Slide 22: ools Internet Strategies – Resources & T Reporting Coldwell Banker Residential Brokerage Sales Associates have the ability to communicate the effectiveness of their online marketing strategy to their existing clients and to use this information to earn new listings. Each month, the Web Statistics flyer is published which highlights the activity for our own CBMove.com web site, the brand site ColdwellBanker.com, REALToR.com®, online advertising programs and our search engine campaigns. Reports are provided for each agent detailing their listings’ activity on WashingtonPost.com and BaltimoreSun.com and, finally, our agents have access to review their own reports of each individual listing on CBMove.com, ColdwellBanker.com and REALToR.com® each with their own unique reporting features. Email Marketing We have an email marketing program available to all agents that makes email marketing easier than ever before! We have partnered with Constant Contact, a leader in email marketing, so our agents can send professional looking emails without knowing HTML. For CBRB Sales Associates, we have provided Just Listed, Just Sold, Open House and Announcement email templates. We also write and provide a newsletter called “Market Watch.” Every agent can log into their account on Constant Contact, customize the newsletter with their photo, links to their web site and even write additional comments. on top of our email templates, Constant Contact offers many more choices from which to choose. The Coldwell Banker Difference
Slide 23: ools Internet Strategies – Resources & T Local Online Advertising The Greater Washington Metro is advertising their listings on the WashingontPost.com. This online paper enjoys thousands of visitors and has a robust site with multiple photos, real estate content, easy searching and opportunities for us to showcase our agents and their listings. WashingtonPost.com allowed us to customize our own advertising product to keep a consistent online image. our advertising is agent- centric; we display agent photos, phone numbers, links to the agent’s CBMove.com web page and links to all listings. Unlike the other brokers on these sites, we advertise our agents and our agent’s leads are sent through Lead Router right to the listing agent’s cell phone. ToolKit Coldwell Banker Residential Brokerage Sales Associates have free use of Tool Kit, a print on demand, customizable presentation program. You have access to listing presentations, buyers’ presentations, buyers’ tours, a CMA tool and customizable flyers- all FREE to our associates. Each presentation is customizable and can be printed on demand. This is a web-based tool, so developing a presentation in short notice or away from the office is not a problem for our agents! Virtual Tours Coldwell Banker Residential Brokerage has strategic partnerships with several virtual tour providers offering property marketing solutions at a discounted rate to our Sales Associates. From full service tours with music, accompanying brochures and photo staging services to a do-it-yourself tour, there is an option for every listing. Market Quest Our own program, Market Quest, harnesses the data of the MLS allowing our agents to provide professional looking graphs and statistics presentation for their buyers or sellers. The program and the training classes are FREE. The Coldwell Banker Difference
Slide 24: Interactive Marketing Thousands of dollars in interactive marketing programs... Our agents get all this and more! FREE! Showcase Enhanced Listings on Realtor.com® - $1400/yr FREE! You have a great reporting tool for listing information on Realtor.com. Visit CBInside > E-Marketing and click on “Realtor.com Resource Center Hints” to learn how to monitor web traffic and send reports to your sellers. Listings on NewYorkTimes.com - $125/listing Any listing over $400,000 appears on the NYT.com. FREE! Listings on Google™, Yahoo® & Trulia® - $900/yr FREE! FREE! Your listings are featued on Google Base, classified section of Yahoo! Real Estate and on Trulia, the real estate search engine. Purchase of keywords & search engine placement - $750/yr Each month, we bid on keyword terms on Google™ and Yahoo!® and drive that traffic right to our agents and their listings. FREE! Internet lead response to Internet inquiries - $895/yr For detailed manuals, email templates and FAQs, visit CBInside > Quick Reference > LeadRouter. National ColdwellBanker.com profile - $99/yr FREE! Every agent has their own profile on ColdwellBanker.com, the national brand web site. Visit CBInside > Departments > E-Marketing for the ColdwellBanker.com Admin Manual and learn how to customize your profile on the national site. Enhanced Listings on WashingtonPost.com - $175/mo FREE! Each month, your Branch Vice President receives a report on the traffic each listing in your office has received on the online newspaper. This report also includes the number of leads sent via LeadRouter™, as well as phone calls made to the office. For detailed information on RealtoR.com® web statistics reporting, lead management, mulitple , photos and more, please visit the e-Marketing and leadRouter™ Department pages on CBInside.com The Coldwell Banker Difference
Slide 25: National Advertising PRinT ADvERTisinG • • • • Forbes Life Elite Traveler Wall Street Journal Unique Homes OnLinE ADvERTisinG • HGTV.com – Designed to Sell Sponsorship • Yahoo! Banner Advertising • Sponsorship of frontdoor.com – HGTV’s new portal • Babycenter.com Sponsorship • MSN Banner Advertising • Forbes.com TELEvisiOn ADvERTisinG • 10 spots per week on each network • 160 spots total for 4 week period • 8 weeks in Spring, 8 weeks in Fall The Coldwell Banker Difference
Slide 26: Why EXPERIENCE CONNECTIONS TECHNOLOGY COLDWELL BANKER Previews® International has been in business since 1933, Coldwell Banker since 1906 Our track record in luxury residential real estate in the country & worldwide is proven – Coldwell Banker Previews handles an average of $153 million in luxury home sales every day 120,000 sales professional in over 3,700 offices worldwide Worldwide referral network including 470 international offices in 28 countries & territories, including South America, Central America, Europe, the Far East, Scandinavia, Israel & Mexico Affiliated Mortgage & Title Services Maximum internet property exposure through Realtor.com; ColdwellBanker.com; ColdwellBankerPreviews.com; cbmove.com; nytimes.com; iht.com… generating more than 10.5 million viewings per month Every listing has a professional photo shoot and an online virtual tour with multiple photos of the home Coldwell Banker attracts more homebuyers through television, radio, billboards & direct mail ADVERTISING Coldwell Banker Previews advertises in the global edition of the Wall Street Journal – providing exposure to 5.9 million readers per issue Unique Homes; Architectural Digest; Washingtonian; Baltimore Magazine; Maryland Life Coldwell Banker Previews Homes & Estates – direct mailed to over 100,000 top US residences three times annually Coldwell Banker Previews Mid-Atlantic Portfolio – direct mailed to over 50,000 top Mid-Atlantic residences three times annually Coldwell Banker Marketplace – with quarterly distribution to over 400,000 Previews® customized, targeted direct mail programs and elite mailing cards R E S U LT S Coldwell Banker handles 55% of corporate relocations nationally and over 70% of the Fortune 500 Companies through our partnership with Cartus Coldwell Banker delivers over 12,000 incoming buyers into the Mid-Atlantic region per year In 2006 Coldwell Banker Previews sold a record 33,000 million dollar plus homes, resulting in an exceptional $55 billion in sales C ������ � B�� ��� The Coldwell Banker Difference R���������� B�������� Melissa Brever, Previews Director | 888.472.7363 www.cbmove.com/previews
Slide 27: About the Leesburg Office The Coldwell Banker Difference
Slide 28: Branch Vice President Brian Whritenour Branch Vice President 545-A East Market Street Leesburg, VA 20176 office: (703) 771.8888 | Cell: (703) 927.6587 Fax: (703) 777.4626 bwhritenour@cbmove.com Business Philosophy I am dedicated to helping our agents achieve their personal and professional goals through training, business development, and community involvement. Professional Background • Licensed Associate Real Estate Broker, Virginia and Maryland • Member, National Association of Realtors, Virginia Association of Realtors and Northern Virginia Association of Realtors (NVAR), and Dulles Area Association of Realtors (DAAR) • Completed over $30 million in real estate listings and sales • Top 5%, National Residential Sales Award • NVAR Top Producer/ Multi-Million Dollar Sales Club 2003, 2004, 2005, 2006 / $10+ Million Top Producer 2005 • Branch Vice President/Managing Broker, Coldwell Banker Residential Brokerage, Ashburn/Dulles office 2007-2008, Leesburg 2008-present Personal Background • over 8 years of experience in corporate finance and business development • Bachelor of Science, Management, State University of New York • Master of Business Administration, Auburn University • Developed long range corporate plans, managed operational and capital budgets, developed international pricing and lead vendor negotiations for such high-tech companies as AOL, Lockheed Martin, MCI Worldcom and PSINet • Brian resides in Leesburg, Virginia with his wife April and two children, Jack and Sarah • Active member of Leesburg United Methodist Church, areas of interest include Staff Parish Relations Committee and Youth Ministries • Brian is an avid long distance runner having completed the Baltimore Marathon in 2006, 2007 The Coldwell Banker Difference
Slide 29: Services through our Leesburg Office • Non-competing Manager • Full-time Assistant Branch Manager • Full-Time office Administrator • Personal Coaching & Business Planning • CB Contracts online • Buyer & Seller Presentations online • Foundation for Success & Mentoring Program • office Access 24/7 • Marketing Brochures & Flyers • Wireless Internet • Computer Hook-up at desk & workstations • High-capacity copier, fax & scan • Multiple laser printers throughout offices • on-site postage machine • Web-based Work Anywhere Program • Web-based Contracts online • Reception open M-F 9am-5pm • Career development & counseling • Bi-weekly office meetings • Bi-weekly Agent Refresher Training & Update Meetings • on-site & other Educational Training • Temporary Business Cards available • 200 Announcement Cards & Postage • Enhanced voicemail & individual electronic fax to email numbers • Large Variety of CBRB brochures available • CBRB directional signs for Open Houses • Variety of sign riders for special needs • Flat Screen TV with current listings • Broker Open Tours every Tuesday • Web-based ToolKit CMA for work anywhere jobs The Coldwell Banker Difference
Slide 30: Full Service Coldwell Banker Residential Brokerage is a growth-oriented company that deals with all aspects of the real estate industry. • Residential & New Home Sales • Commercial & Investment Properties • Previews International® • Mortgage & Title Services • In-house Insurance Agency • Home Protection Plan - Warranty • Relocation Services • Property Management • Farm/Land Development • Marketing Services • Moving & Lodging Discounts • Career Development & Education The Coldwell Banker Difference
Slide 31: Full Service Coldwell Banker Residential Brokerage is a Full Service company providing all of your real estate needs. While selling your home is a priority, we can also provide a complete range of real estate services. See how we make home loans easy for you. We have the resources. The technology. And the answers. In order to capture the maximum number of buyers in today’s highly competitive marketplace, you need a full service company. While many companies only offer limited exposure, networking, and results, Coldwell Banker has redefined the industry standard maximizing your home’s exposure with full service resources and customized strategies to position you for unparalleled success. An extra measure of security you shouldn’t be without. What if you could save 10-15% on insurance? Coldwell Banker offers a full service insurance agency, title services, home warranty and complete home mortgage and loan assistance. We can even provide concierge and relocation services. Our aim is to be your complete real estate solution. The Coldwell Banker Difference
Slide 32: T Services itle NRT Title Services 7415 Arlington Road Bethesda, MD 20814 Phone: (301) 986.1114 Fax: (301) 652.6742 24 Hour Helpline: (301) 901.HELP (4357) When it comes to the day of closing the sale, you want everything to go like clockwork. No surprises! NRT Title Services through their affiliation with Coldwell Banker, knows what it takes to coordinate with the buyer, seller, sales associates and the mortgage company. We are prepared to see that this all happens on time with no hassle to you. Using client-centered techniques, our professional settlement team guides buyers with confidence through the legal aspects of closing on a home, easing minds and avoiding common pitfalls–every step of the way. NRT Title Services is a full service title partnership offering comprehensive services at competitive rates for Washington, DC, Maryland and Northern Virginia. By choosing NRT Title, you receive the attention and time you deserve - before, during and after settlement. An experienced pre-settlement coordinator compiles the information necessary for your file and coordinates the closing with your lender. In addition, the coordinator gathers mortgage payoff information, checks the status of real estate taxes and prepares other required settlement documents. Your settlement officer is an experienced professional dedicated to providing a superior level of service. As he conducts the closing, all of the purchase and loan documents are reviewed with you at settlement along with the HUD-1 Settlement Statement, the documents signed and notarized, funds are received and disbursed, and the transaction concluded. The post-closing department is responsible for disbursing funds and recording the executed documents. They also pay off prior mortgages, return your lender’s loan closing package, record the deed that puts you in title, and issues your Title Insurance Policy. our experienced staff reviews the abstractor’s work to identify problems affecting the title and resolve issues that could result in title defects. NRT Title is just another way the Coldwell Banker Residential Brokerage family of companies makes home purchasing an enjoyable experience. Please call us today! The Coldwell Banker Difference
Slide 33: Coldwell Banker Home Loans Ron Tinschert Senior Mortgage Advisor 545-A East Market Street Leesburg, VA 20176 office: (703) 771.8888 | Cell: (703) 862.6978 Fax: (703) 542.5355 ronald.tinschert@mortgagefamily.com Ron Tinschert is a Senior Mortgage Advisor with over 18 years of mortgage experience. He has been with Coldwell Banker Home loans for 8 years. He has been a member of the exclusive President’s Club for the past 5 years, ranking among the companies top 10 originators during that time. Ron, with his wife and 3 children reside in Loudoun County, VA. Ron has been a resident of Northern Virginia for 20 years. He graduated from Radford University where he earned a BS in Finance. His mortgage production consistently puts him among the very top originators in the industry. Working with buyers and advising them on the biggest purchase of their lives is where Ron stands above the rest. He is a true expert in the field. His commitment to providing truly remarkable service with professionalism and knowledge are the keys to his “lender for life” philosophy. The Coldwell Banker Difference
Slide 34: Coldwell Banker® Home Protection Plan There are many benefits, including coverage from the time of listing. There are many benefits, including coverage from the time of listing. • In 2006, the federal government changed the requirements for ALL HVAC systems to be more energy efficient. If your AC fails, the replacement and related modification costs an average of $2,461-$4,400.* With a Coldwell Banker Home Protection Plan, you have coverage. This is just one of the many points of our Protection Plan coverage. Properties covered by a Home Protection Plan attract more buyers and sell up to 15% faster, at an average of 2.2% higher price.** The Coldwell Banker Home Protection Plan is inexpensive coverage against costly repairs, and covers your property during the listing period through settlement. • • To learn more about how the Coldwell Banker Home Protection Plan can benefit you, call 1-877-310-MOVe or visit CBMove.com. ©2007 Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal opportunity Company. Equal Housing opportunity. Each Coldwell Banker® office Is Independently owned and operated, except offices owned and operated by NRT LLC. This program is available through participating Coldwell Banker offices and does not require the listing or purchase of real estate through a Coldwell Banker office as a condition of participation. This promotion is void where prohibited. A consumer purchase of a product or service may result in the seller or service provider paying a fee or commission to the Coldwell Banker Broker or Sales Associate who obtained the sale. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service in connection with the program. Not all products or services are available in all states. All products and services provided by American Home Shield®. * Marshall & Swift L.P., 2005. **Just the Facts, 2003. ©2007 American Home Shield Corporation and its licensed subsidiaries. All rights reserved. American Home Shield and AHS are registered trademarks of American Home Shield Corporation. The Coldwell Banker Difference
Slide 35: Introducing NRT Insurance Agency, Inc. A proven performer that will help you build your business We know how much you value your client relationships. Our mission is to help you strengthen and build your business by providing your clients with highquality, money-saving insurance products in a convenient, hassle-free manner. NRT Insurance Agency, Inc., a Coldwell Banker Residential Brokerage affiliate, has been supporting Coldwell Banker Residential Brokerage Sales Associates in the Northeast for the past five years. Our proven track record for helping sales associates broaden the scope and strength of their client relationships is the driving force behind NRT’s national roll out of our products. The reasons for our success are simple: 1. We can save your clients as much as 15%* when they insure both their home and auto 2. We work with some of the best providers in the business: Liberty Mutual, Fireman’s Fund, Chubb, Travelers and Encompass, just to name a few 3. We make it easy, which makes you look good Let us help you exceed your clients’ expectations. All you need to do is include an NRT Insurance Agency, Inc. page in your new listing presentations, and hand out a product brochure to all of your new homeowners prior to their closing. By working together, we can help you provide truly remarkable service that will build your business. For more information, call 1.888.717.1776 *Reflects savings that will apply when insuring both home and auto with us as compared with rates that would otherwise apply. Actual discounts may vary by state. The Coldwell Banker ©2006 NRT Insurance Agency, Inc. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity . Owned and Operated by NRT Incorporated. Difference
Slide 36: Legal Defense Coldwell Banker Residential Brokerage Legal Defense – More than an E&O Policy Legal Defense Covers* • Adverse Court Decisions • out-of-Court Settlements of Disputes • Adverse Mediation or Arbitration Decisions (issues NoT relating to sales commissions) • Adverse Findings of State Real Estate Commissions and Associations • Adverse Findings in Equal Housing opportunity-Type Cases JENNIFER BRUNE SPEARGAS Associate Litigation Counsel • Personal Injury Claims by Consumers Legal Team Provides • Responses to daily legal questions from agents and managers • Preparation of agents and company for responses to Subpoenas and Depositions • Assistance to agents in responding to Real Estate Commission complaints • Assistance to agents on Realtor Association Complaints • Representation of company and agents in litigation • Monitoring of CBRB Contracts for compliance with current laws BARBARA FRIEDMAN Paralegal • Provision of educational sessions relating to risk reduction Deductible – ZERO *Certain exclusions apply. Please refer to the Legal Defense Program information in @nswers (also Appendix 1 to Independent Contractor Agreement) for specific details of claims that are covered and not covered. The Coldwell Banker Difference
Slide 37: How Concierge® Works Concierge® helps you build “Customers for Life” by offering this free and valuable service for your clients before, during and well after the sale or purchase of their home. Have your clients visit cbmove.com/concierge to access our directory of pre-screened service professionals. Vendors are listed alphabetically by service category. Click on the category name to display a full list of service providers. Our directory includes the provider trade name, contact information, web address, and geographic service area(s). When contacting vendors, make sure you advise your clients to identify themselves as Coldwell Banker customers, in order to receive preferred service and pricing. Or, if you prefer to provide the referral directly to your clients, you can log on to the Concierge® page on CBInside and search the service provider directory. If you prefer to have us speak directly with your buyer or seller, they can call toll free at 877-310-MOVE (6683), Monday through Friday, to receive vendor referrals over the phone. All vendors are screened for professional qualifications including license, insurance and quality standards. You can rest assured they will receive quality service from the Concierge program. Agent referrals help grow the Concierge® program. Call us at 877-310-6683 or email concierge@cbmove.com with your vendor referrals The Coldwell Residential Brokerage (“Coldwell Banker”) is offering the contact information for vendors of the requested service(s) in furtherance of its Coldwell Banker Banker Owned and Operated by NRT LLC. commitment to providing Truly Remarkable Service. Coldwell Banker does not guarantee or make any representations regarding the quality of work of any vendor provided under the Concierge Program. Coldwell Banker may receive a fee for marketing and referring the vendors in the Concierge program. Difference
Slide 38: Relocation Services Coldwell Banker Residential Brokerage's Relocation Division is your “window” to thousands of active buyers throughout the U.S. and abroad. our fully staffed division is aligned with a network of the nation’s top real estate and relocation companies. Our largest relocation resource, Cartus, represents more than 50% of the national relocation business, with over 100,000 annual transfers. We work with corporate relocation departments across the country to assist and ensure that empolyees have smooth transitions into their new homes and communities. Why you should choose Coldwell Banker Relocation Services: • Award-winning Relocation Division • Provider of highest level of customer service • Assist with making buying or selling connections, nationally and internationally • Affinity organizations - members and clients of industry-leading corporations have direct access to our full range of real estate and relocation services • Primary broker for Cartus, the leading performance based network of marketdominant real estate brokers, serving the clients and customers of Cartus The premier provider of global mobility management and workforce development solutions serving corporate, military, government and affinity markets. The Coldwell Banker Difference
Slide 39: Mentor & Foundation for Success Programs Coldwell Banker Residential Brokerage offers each new real estate agent many tools to help launch a new career in real estate. An important element of the success tools is the new agent training program, Foundation for Success™, and the local branch Mentor Program. Each of these programs works hand-in-hand to provide a new agent the confidence to succeed. Foundation for Success ™ • Develop Business Plan • Building Your Business • Buyer & Seller Services (Presentations, Negotiating, Closing) • Agency, Ethics, Fair Housing • Contracts written • Mortgage Financing, Settlement Proceeds & Buyer Costs • Technology Education (LeadRouter™, Intro to the Network, CB Contracts Program, Toolkit, Coldwell Banker Works®, CB Marketing Mall, Property Search & Data Retrieval) • From Contract to Closing & Beyond • Referral Income • Safety for Real Estate • Rental/Lease Program • Home Protection Plan - Warranty • Home Inspections Branch Office • Establish Short & Long-Term Business Goals • Steps to Create a Sphere of Influence • Assistance in Development of Marketing Plan (Farming FSBO’s, Expired Listings, Cold/Warm Calls, Absentee Owners, Floor Duty Time) • Guidance on the State/Local Laws Governing Real Estate Transactions • Assistance with Contract Requirements • Working with Buyers/Sellers; Available Financing (FHA, VA, FMHA & Conventional Loans & How To Use Calculator) • Support While Learning To Use The Computers & Programs • Guidance on the Steps to Follow from Contract to the Settlement Table • office Checklists to Eliminate Potential Errors The Coldwell Banker Difference
Slide 40: echnology T raining Continuing Education & T Continuing Education For the experienced sales associates in the Mid-Atlantic Region, Coldwell Banker Residential Brokerage offers a variety of continuing education classes throughout the year. Technology Training At Coldwell Banker we value your success and are committed to you and the growth of your business. We offer many technology training classes to help you take your business to the next level. • eMarketing Advantage • Prospecting with Technology • Seller Services Workshop • Buyer Services Workshop • Matrix Advanced • ToolKit • SpotRunner • LeadRouter™ • Building your best Website • Selling by Numbers • CB Contracts • outlook Web eMail & Contact Management • Microsoft PowerPoint Call the School of Real Estate for a complete schedule of classes, 1-800-992-4794. The Coldwell Banker Difference