Slide 1: Content Strategy Analysis
Web Site Osteoporosis Checker
March 30, 2009 www.ShellyBowen.com
Slide 2: Web Site Osteoporosis Checker: Prep 1. List your business objectives 2. List your consumer objectives 3. One by one, list all your site sections/components on sticky notes.
Slide 3: Web Site Osteoporosis Checker: Exercise
1. On a large whiteboard or on large paper, create 3 sections:
Achieves Business Objectives Achieves User Objectives Achieves Both Biz and User Objectives
2. Place the sticky notes in the right sections.
Slide 4: Web Site Osteoporosis Checker: Results
1. The majority of your sticky notes should be in the “Both” section. The ones that are not need to either be modified to achieve both or removed.
Achieves Business Objectives How many sticky notes are here? Do you need these components? Should they be modified? Achieves User Objectives Achieves Both Biz and User Objectives Great job on these sections! Check back frequently to make sure these are still achieving your and your users’ goals.
How many sticky notes are here? Do you need these components? Should they be modified?
Slide 5: Need help?
Shelly Bowen shelly@shellybowen.com Twitter.com/shelbow
