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Slide 1: Reti sociali e strumenti collaborativi: mediare l'informazione nell'era di Googlezon ----Social networks and collaborative tools: connecting information in the Googlezon era to David Weinberger Bonaria Biancu Die lernende Bibliothek 2007 25-27 September 2007 Universität Innsbruck
Slide 2: Epic 2014 – Googlezon alive  Google Grid ("universal platform that provides a functionally limitless amount of storage space and bandwidth to store and share media of all kinds") + Amazon.com (“social recommendation engine" and "huge commercial infrastructure") (the death of 4th state?)  
Slide 3: Web trends  Openness Peering New channels for communication, publishing and marketing Appearance of the Generation Next (wane of tv and rise of the Web) Search engines as one-size-fits-all tools (search&retrieve, reference, community, business etc.) Mobile revolution Personalization of information and tools Rich media applications (web as a platform, virtual realities) Emergence of the prosumer and democratization of content creation Wikinomics        Global Action Sharing
Slide 4: Toward the network  Networks and Communities − Social − Professional − Scientific − etc.  Value is in aggregation
Slide 5: Thinking digital: the third order of order  Links and tags – the kings of the operative system of the Web Metadata as “what you already know” and data as “what you're trying to find out” No physical constraints No shape then no a priori assumptions No order No order of order No order of order of order...      
Slide 6: Do libraries matter?   Competition with web companies Patrons used to the speed, ease of use and cost effectiveness of search engines More and more expensive software and big deals Little money Dismissal? Poor recognition by society and media    
Slide 7: Library 2.0 meme map
Slide 8: Scout Portal Toolkit – LINX at Bicocca Library Open source software funded by Mellon Foundation, builded by University of WisconsinMadison’s Internet Scout Project in 2000 Open to everyone to get an account and contribute useful links records DCMES and some LOM metadata for resource description RSS, saved searches, mail alerts, resource comments and ratings + recommendations OAI-PMH compliance and integration with metasearching tools (e.g. Metalib) Import/Export, customizable workflow, vocabulary control, user preferences News, forum, “Segnala una risorsa”
Slide 9: Springshare LibGuides Subject guides, opac, ejournals, ebooks, database, podcasts... Unique search module for Libguides, web, opac, tags, librarians Wiki-like collaborative publishing system Social tagging and bookmarking, email alerts, feed rss Live reference with the librarian + links to her Facebook profile, blog, website Information from outside: library news, last entries of related blogs and ejournals or other rss-based websites, del.icio.us tag clouds, chat box, custom search engines Widgets to embed library content into blogs, websites, social networks, courseware systems Users' comments and ratings to the resources Popular guides and tags displayed in home page + polls to give evidence to users' feedback
Slide 10: University of Alberta Facebook app Library news Other applications in Facebook: OPACs Digital libraries Reference online Course textbooks finder Useful resources Network of friends can: Access my information Put a box in my profile Place a link in my left-hand navigation Publish stories in my News Feed Let me get in touch with other users (patrons, co-workers etc.) Join networks Leave messages Answer questions Send notes, photos, videos etc. ... Search in OPAC Live reference Information on RefWorks Ex Libris Citation Linker “Get it!”
Slide 11: Collaborative tools & Social networks - Features      Syndicate, share, reuse and mash-up content - i.e. increase ease of information access and creation Collaborative filtering Information retrieval serendipity Conversations and community building Relationships between resources, librarians and patrons Knowledge sharing   Architecture of participation
Slide 12: Library as conversation (and participation)  Adding services like blogs and Wikis may be seen merely as adjunct to current library offerings. As with any technological advance, scarce resources must be weighed against a desire to incorporate new services. Do we expand the collection, improve the Web site, or offer blogs to students? A better approach for making these kinds of decisions is to look at the needs of the community served in context with the commonly accepted, core tasks of a library, and see how they can be recast (and enhanced) as conversational, or participatory tools. In point of fact, every service, patron, and access point is a starting point for a 
Slide 13: From catalog to discovery tools Library Thing Import from 90 international catalogs 18 millions book cataloged, 23 millions tags added, 500,000 contributed covers and 245,000 reviews Book acquisition, finding (in a library) and swapping Users' social profile displaying personal info and connections between books, feeds and comments Social tagging, ratings, comments, reviews, conversations, recommendations, groups Authors page with books, conversations, ratings, reviews, link to web sites, related tags Library Suggester + Books Suggester and Un-Suggester Bibliographic metadata of the book and the “work” + MARC records, LCSH, Dewey Number, LoC Call Number + Citations export + Links to the author’s or book web site and to Wikipedia entries + Search this book Widgets, bookmarklets, APIs, Firefox extensions, import/export LibraryThing for libraries: tags, ratings, reviews, other editions and translations for OPAC records
Slide 14: From catalog to discovery tools Freebase Semantic structure of topics, types and domains Content provided by Wikipedia and users under GFDL or CC License Book considered primarily as a “work” (but also different editions) Books metadata include: title, author, edition, editor, language, publisher, characters, awards won, subjects, copyright date, verse form etc. But the authors are persons with name, surname, religion, education, profession, website, employment, siblings etc. Collaborative editing of records and adding metadata fields Bottom-up categorization: types of data and their domains are discussed among the members (so is the necessity to adopt external classification schemes) Factors to consider when describing books... What does the author do best? What makes the book popular? What do readers talk about most? What other authors/titles does the book remind you of? Who else might enjoy reading this book and why? How does it fit with other books in a genre? Open APIs and freedom of contributing content and querying the database
Slide 15: From catalog to discovery tools Worldcat Article searching Citation formats and export Save bibliographies from search results Narrow results with facets (author, content, format, language, year) Lists can be public or private, and public lists can be searched and shared with friends and colleagues Get it (fin in other libraries; buy it; CoinS compliance -> openurl) Save it (bookmark; save into a list) Add to it (review; public notes) Share it (easy and permanent url; bookmark tools) Table of contents, notes, editions, reviews Related subjects, similar items by subject, book covers, additional info (website, publisher description) Browsers plug-ins and toolbars Widget to embed search module in websites or blogs WorldCat identities
Slide 16: NextGen Catalog - Features  Rich search results (related books, article citations, web citations, full text/search inside the books) Metadata editing (or adding for private profile) Export functions (bibliographic formats, send to blog or email, feeds etc.) Openurl compliance Links between records and web resources Collaborative filtering and conversations (tags, comments, ratings, reviews, lists, profiles) Delivery (buy, borrow or print/scan on demand) Easy links to authority records and easy and editable persons' records Annotations and Google-like features on books Open APIs and I/O widgets Constant feedback (Ask a librarian etc.)          
Slide 17: Goals         Increase ease of access to information Expand range and variety of services Spread awareness and use of library tools Reach and involve new users Support collaboration and communication Build community Foster knowledge and speed innovation Enhance customer satisfaction
Slide 18: Questions? Partecipatory Networks + Di gital miscella neousness = Alive and kicking! Bonaria Biancu -- aka The Geek Librarian University of Milano-Bicocca Library blog: http://bonariabiancu.wordpress.com library web: http://www.biblio.unimib.it All trademarks registered – This work is under by-nc-sa CC License