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Slide 1: This version © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you. Authored by BRWilson, Edited & Presented by Ralph R. Zerbonia
Slide 2: Overview
Slide 3: The Power of Internet-Based Marketing •Search Engine Marketing (SEM) is one of the fastest growing industries and is projected to reach $12B by 2010. •SEM cost per lead is $0.29 vs. $1.18 for yellow pages advertising and $9.94 for direct mail.2 Industry • 80% of consumers’ Web usage starts at a search engine.3 •MSN has 99 million visitors a month and 80% made online purchases in the past six months.4 Tippet Inc. “Why search engine advertising?,” Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/learning_center/articles/why-sem 3 Simultaneous Media Usage Survey V (SIMM V) by BigResearch, http://www.mediacenter.org/mediamorphosis/bigresearch/ 4 Nielsen//NetRatings, October 2006, U.S. Home/Work Combined; Nielsen//NetRatings @Plan, December 2006 1 2
Slide 4: What Is Internet Marketing? Internet Marketing is: • The ability to manage, track and optimize keyword searches and related Internet campaigns. • The capture of those clicks and impressions and the subsequent conversion to leads and revenue. • Real-time and actionable insight into the success and effectiveness of those online campaigns.
Slide 5: Typical Challenges in Internet Marketing • • • • Disjointed processes/applications (not a closed loop) Lack of real-time insight Difficulty in demonstrating marketing ROI Poor data quality leads to “Garbage In - Garbage Out”
Slide 6: Change the Game in Internet Marketing Achieve greater impact with fewer dollars Discover and exploit the “Missing Link” Attain real-time and actionable insight
Slide 7: Solution
Slide 8: Microsoft Dynamics CRM Online Microsoft Dynamics CRM Online is a full-featured, SaaS-based CRM offering that is hosted and maintained by Microsoft • Internet Marketing is a new set of capabilities enabled in September 2008 Service Update of Microsoft Dynamics CRM Online • It is available for both existing and new customers alike
Slide 9: A Successful Internet Marketing Tool Should… • Work intuitively with core CRM/marketing solutions • Offer seamless and automated lead management • Be architected to support multiple search engines • Include embedded data cleansing capabilities • Optimize not only on clicks/impressions but on sales and revenue
Slide 10: Internet Marketing Process Flow
Slide 11: Internet Marketing Functional Overview Plan Optimization Models and Analysis Optimize Planning & Budgeting Track Landing Pages and Lead Capture Pricing and Placement Keyword Research and Selection Research Bid
Slide 12: Plan Easy Search Engine Campaign Planning and Creation Key Points • Effortless SEM campaign creation • Time and location parameters for optimal relevancy • Automated AdCenter account creation
Slide 13: Research Effortless Keyword Research and Selection Key Points • Research by similar keywords or URLs • Easy import and export of keywords • Instant relevancy ratings enable fast, informed decisions
Slide 14: Bid Streamlined Bid Process Key Points • Real-time cost & placement estimates • Easy Search Ad design and publishing • Maximum budget threshold prevents overruns
Slide 15: Track Automated Lead Capture and Tracking Key Points • Intuitive Landing Page & Forms Designer • Lead staging area for improved data accuracy • Seamless response and lead tracking
Slide 16: Optimize Intuitive Optimization and Analysis Key Points • Pre-built optimization models maximize your investment • Optimize by clicks, impressions, leads or revenue • Robust reports provide actionable insight
Slide 17: Benefits
Slide 18: What Does It Allow Me to Do? •Effortlessly create and manage online/search engine campaigns •Research & bid on keywords using search engine optimization •Provide marketing ROI via click-through and conversion rates •Seamlessly capture sales leads from the Web using pages hosted by Microsoft •Unify search engine intelligence with CRM analytics to optimize campaign performance
Slide 19: Market Feedback “If your campaign is launched from the same CRM system that is tracking completed orders, you suddenly have a roundtrip view of your campaign’s success that’s about as accurate as you can get. And, over time, you have a accurate picture of how well that search engine is actually performing. Joshua Greenbaum, Leading CRM Journalist and Analyst “I am very excited about this new set of capabilities. It will save me a lot of time and money and allow me to produce more effective Internet marketing campaigns.” Mike Rogers Customer Effective, CEO “The average vice president of marketing is under more scrutiny today than ever before. I definitely think that Microsoft investing there makes sense." Rob Bois AMR, Lead CRM Analyst
Slide 20: Additional Information Please visit www.universecentral.com for more information about Microsoft Dynamics CRM Or Call:
Slide 21: email: Ralph@UniverseCentral.com Company website: http://www.universecentral.com © 2008 Ralph R. Zerbonia and Universe Central Corporation. Microsoft owns all their stuff too. Don’t lie, cheat or steal, it’s bad for you.
Slide 22: Other Presentations by Ralph R. Zerbonia At http://www.slideshare.net/RZerbonia/slideshows Or go to UniverseCentral.com/KnowledgeLibrary.htm
Slide 23: MS Dynamics CRM Online Fact Sheet Page 1 top
Slide 24: MS Dynamics CRM Online Fact Sheet Page 1 bottom
Slide 25: MS Dynamics CRM Online Fact Sheet Page 2 top
Slide 26: MS Dynamics CRM Online Fact Sheet Page 2 bottom Contact Ralph R. Zerbonia, Universe Central Corp. (330)720-4525 Ralph@UniverseCentral.com www.UniverseCentral.com