Slide 1: Compete-At.com
A bulleading innovator of sport event management software and online registration, presents an informative slideshow on five effective linking strategies for promoting event websites
Slide 2: Five Effective Linking Strategies for Promoting your Event Websites
• Online Communities • Local Newspapers • Sponsors’ Websites • Social Networking Sites • Blogs
Slide 3: Online Communities
• There are plenty of websites that are dedicated to specific sports • These websites tend to include news, message boards, photographs, and schedules of upcoming events • These websites tend to be visited by enthusiasts, and are a great place to promote your event website so that competitors can find out about your event
Slide 4: Local Newspapers
• People read newspapers to find out what is going on in their communities, and promoting your event website in a newspaper is a good way to attract competitors to your event • You can also advertise on newspaper websites to reach a larger audience • Both places usually have an “Events” section so it is simple to get your website and event listed
Slide 5: Sponsors’ Websites
• Just as you should have your sponsors’ logos on your event website, your sponsors can provide a link to your website on their own website • A relationship with a sponsor should be a partnership and both should benefit from each other • This is a perfect way to promote your website and show who your sponsors are
Slide 6: Social Networking Sites
• Social networking websites are popular these days, and utilizing them to promote your event website will bring many people to your event • Uploading videos from your event to YouTube.com, linking your website on MySpace.com, and even putting your website on Twitter.com are all useful places to look • There are thousands of social networking websites
Slide 7: Blogs
• Blogs are a great way to promote your website and events • There are a lot of sports specific blogs that exist • Commenting on a blog or getting a blogger to mention your website and event will allow you to reach more individuals • Creating your own blog to promote your organization and its events is another way to advertise your website
Slide 8: Useful Links and Resources
• http://techblog.stratum.net/tag/linkingstrategies/ : A good website for linking strategies • http://www.marketingexperiments.com/ppc-seooptimization/linking-strategies-tested.html#3b: Another good website for linking strategies • http://www.webraydian.com/content/view/ 543/1/: A resource for blogs and linking • http://www.blogcatalog.com: A directory of blogs on the Internet
Slide 9: About Compete-At
• If you would like to learn more about online event management or online registration, please visit www.compete-at.com
